According to Beijing on May 9 (xinhua) national office on May 2, network letter together with the state administration for industry and commerce, the national health and family planning commission and Beijing municipal authorities set up a joint investigation into the company, and focus on baidu search on the problems existing in the "wei west event", search the flaws of the bidding mechanism has carried on the investigation. Investigators believe that baidu search keywords bidding results objectively to wei has influenced the choice of treatment, baidu bidding mechanism to pay for high weight, promoting business logo is not clear, affects the fairness and objectivity of search results, easy to mislead the users must be corrected immediately.
Investigation of baidu company offers the following rectification requirements:
A, immediately comprehensive rectification of medical is a matter of people's lives and health and safety of commercial promotion service. From now on, for medical treatment, medicine, health products and other related business promotional activities, a comprehensive rectification, the illegal information once discovered immediately referrals, you didn't get approved by the competent department for qualified medical institutions must not for commercial promotion.
Second, change the bidding mechanism, not only how much to give money as a qualifying standards. Immediately adjust related technology systems, on May 31, 2016, the weight of credibility as the main ranking algorithm and put in place; For business promotion information detailed filling eye-catching logos and give risk warning; Strictly restrict the proportion of commercial information, each page should not exceed 30%.
Third, establish and improve first pay Internet users such as rights and interests safeguard mechanism. Open Internet supervision and reporting channels, improve the efficiency of accept, disposal to report netizens; And violations of the rights and interests of Internet users of illegal information behavior, once discovered immediately terminate service; Establish and improve relevant mechanisms, the netizens due to commercial promotion first compensate the loss caused by misleading information.
According to Beijing on May 9 (xinhua) on May 2, national network letter office jointly with the state administration for industry and commerce, the national health and family planning commission and Beijing municipal authorities set up a joint investigation into the company, and investigating the "wei west event". At the same time, the national health and family planning commission, logistics security bureau of the central military commission, the armed police force logistics department in health bureau on May 3, the armed police corps (hereinafter referred to as "), the second hospital of Beijing hospital involved in the "wei west event" problem in the investigation.
Survey think, armed police hospital department in violation of cooperation, releasing false information and medical advertisements mislead the patients and the public, employment cooper li and others bad behavior and so on. Investigation team to instruct armed police department in charge of 2 hospital and take the following measures immediately rectification:
One is immediately terminated with Shanghai ke lai biological technology co., LTD. Cooperation. At the same time, the other cooperation project operation for centralized inventory, stop using the clinical medical technology without approval. According of the central military commission of the army and armed police forces to fully stop service activities notice requirements, to immediately put an end to all cooperation projects; To focus on each floor to hire staff from qualification verification, to find the problem in accordance with the provisions, the rectification immediately.
Second, the overhaul of false information involved in armed police 2 hospital and medical advertisements, partner immediately terminate the contract and related media company, stop publishing false information, all kinds of ads and inaccurate reports; In strict accordance with the original of the PLA general logistics department, the state administration for industry and commerce, the ministry of health department on the ban issued in the name of the army medical advertising notice requirements, involving forces to promote medical institutions of various types of advertising, and publicity to conduct a comprehensive clean up, actively cooperate with the relevant departments to monitor, resolutely investigate and serious processing.
Three is to the involved medical personnel according to the relevant provisions of practice certificate revoked by the competent department in charge of physicians and other administrative penalty and disciplinary action; For suspected illegal crime, move send a judiciary processing.
Four is carried out in armed police 2 hospital to promote the education practice in accordance with the law and discipline, perfect rules and regulations, regulate professional behavior, strengthen internal management, improve business style, reverse management confusion