ADI is the evergreen tree of the semiconductor industry, after age 50, in the future the way how to go?

"Do you know the ADI company? What is the impression of it?" The day before yesterday I on weibo send such a small problem, by the vast number of friends and powder warm reply. These responses are very interesting, I'll share with you, look at ADI engineering professionals, university students and the general public, what kind of impression.

Reply 1: @ Skyworks: "the king of the ADC and DAC, by a domestic company to copy a lot of film." (obviously, this is a very professional in the industry)

Reply 2: @ make pen to the Monkey: "often use their chips, honest parameter target, there are many special function chips, rather easy to use." (this seems to be a faithful user of ADI, honest engineers)

Response 3: @ love _sandy: "millet hand ring sensor suppliers." (this seems to be a fan of mobile phones, because know ADI millet.) The same to the following: @ trufee: "used DSP is famous company, now you know it is because our millet bracelet. Now the main direction changed?" (ha ha, it seems is an outsider, for millet know the ADI)

Reply four: @ ObsceneDevil: "used a lot of ADI, various high-speed AD, and the most impressive tigerSHARC TS201 TS101, when I started working with DSP." (well, this is senior ADI user). ? Is there any earlier: the @ luminous body I did not see, said: "before the video decode and encode chip, also known as well as video ADC. A television company who built the first single chip is to copy his AD9884 / AD9883." (ha ha, this is nothing but a senior, said should be 10 years ago, he said a TV chip company which can you guess what is?)

Reply five: @ make pen to the Monkey: "I am a student of an IT professional, mainly for analog signal processing, ADI is one of my favorite chip companies, the company is very interesting, you can easily cook his nominal parameter (" cooking"? Don't understand, the likelihood is a slip of the pen), can even super! Graduate students do the optical fiber sensing, mainly is the analog signal processing, but also found that there are a lot of special, and good things, like a laser temperature control ADN8831, AD8065, HMC799, AD630 wait! The only disadvantage is that the sample is so difficult to apply for. (ha ha, the college student is to complain, complain because of love.)

Reply six: @ transistor with a cat: "ADI things are a bit expensive, but good. With their high speed digital cross switch IC." (ha ha, I'm afraid that is on behalf of the words that most Chinese users.)

These comments have actually good description for ADI over the past 50 years have achievements and give the impression of the world (ADI company founded in 1965). Then, after age 50, behind the way how to go? How to usher in a glorious again? For you to look at two of the most interesting comment on:

The self-proclaimed "father" of @ financial powder friend commented: "ADI is one of the few in the semiconductor industry can survive more than a decade of U.S. companies." (ha ha, this comment is too sharp? Friends this powder is very strict, it give a positive comments, rarely before this time, is one of the very positive comments, and has a deep meaning.)

And this @ Yi Sir, a netizen, says the 50-year-old ADI will be the foundation of "again", (almost as I later interview ADI company President expressed views differ inorganic.) The @ Mr Wei Yi wrote: "the acquisition of the snap sensor after the ADI to prepare off? Now ADI of optical sensor and imaging and low power consumption microprocessor technology, and other various sensor technology should be already very mature, isn't it? Everything is just data with various industries and platforms of the integration of higher degree, and cheap general solution, this is also the foundation of the future content league era, can do a good job, another throughout all kinds of industry chain of the information revolution." (haha, expression too NB!)

President, ADI: sensor is leading the third wave of the semiconductor industry

Right, the professional powder friend @ Mr Wei Yi said so right. Through 50 years of accumulation, plus important acquisition, ADI now has all kinds of sensors, meter, and interpretation of low-power sensor data processing techniques and various algorithms and analysis of the application of patent, which is now beginning to take off all interconnected, also known as the Internet of things (IoT) required for the most basic, the most core technology. "As for IoT, different manufacturers have different understanding.

And our advantage is from sensor to data interpretation, algorithm, data processing and analysis to the clouds, can provide a full range of system solutions to the user, it is unique. This is our company accumulated important advantage for 50 years. "ADI company President and chief executive Vincent Roche told reporters.

"I think the IoT, although called the Internet of things, but it is not against the object itself, it is for people!" Vincent Roche, points out that "IoT human purpose is to make a better life, including better air, healthier, higher work efficiency, and so on." He says the Internet's core values, "so, we are on the changing of the end user as the core, not for innovation and innovation."

The ADI company for over 50 years to connect analog and the true value of the digital world, changing human life. Now, they once again facing a firestorm of new opportunity: this all things connected with IoT revolution, starting from the ubiquitous sensors, from the sensor to the cloud, to promote the semiconductor industry's third big wave. "I think the first wave of the semiconductor industry is driven by the mainframe of the 1960 s, well after the cloud data; the second wave was introduced in the 1990 s by PC, until today's smart phones and other mobile terminals; the third wave will be driven by ubiquitous sensors, these sensors have intelligence analysis in the future, we call it a Deep sensing." Vincent Roche said.

He pointed out that the IoT will end up with is "active, advance response in advance, rather than a post-processing." In this way can we really change human's life and work, such as health, safety, etc. Vincent Roche said analysis, for the interpretation and analysis of the intelligent sensor data, exactly is who should assume, the industry has two kinds of voice: one is thought to have all data to the cloud, the cloud for processing; Another voice is that become intelligent sensors, sensor and measurement analysis and data interpretation integration, most of the data analysis in the local, don't put vast amounts of data to the cloud, and then come back. "All the data to the cloud, is not only a waste of bandwidth, but also a large delay. Only in local sensor reading, analysis and processing, can realize real-time decision, let us from passive response to active prevention." Vincent Roche said, "this is the real meaning of IoT, and real concern for people."

For IoT this huge, fragmented market, Vincent Roche said his favorite is "about the application of health", "it would be a huge market, and will produce a lot of technology innovation and application." He said. Factory second, his intelligence, "this is actually a market will be assigned to the production process of the existing technologies, improve the production efficiency, to achieve real-time response and prevention in advance, realize the real safety production." In addition, the Internet of things in his city is the third largest market intelligence, which can make people's life more efficient and safer. "All in all, I think all of IoT is around people, rather than the thing." He said.

Safe and reliable, strong, accurate information is the key of IoT, and that's technology and the characteristics of the ADI has been the focus on the most good at. "Our system scheme, the security will be in each node. There are very few manufacturers solve the security problem in dealing with data acquisition, and we did it to ensure the safety of every node." Vincent Roche said.

Innovation and acquisition, adjacent to the Massachusetts institute of technology (MIT) important advantage

Above many netizens expressed his understanding of ADI has very comprehensive, however, have a less as you mentioned, but this is one of the source of ADI innovation, is the ADI company is located in the well-known Massachusetts institute of technology (MIT), they are stay together, is very good co-operative on innovation and good neighbors.

"MIT computer center is to use our chairman's name." Vincent Roche proudly said, "our students internship program, every year there are a large number of excellent MIT students to ADI internship, many of their best students to stay in the ADI; our incubators are welcome by MIT students, cultivate a lot of innovative projects." And, he says, "MIT's university of our cooperation is very important, a lot of technological innovation is about IoT we entrust them to do." Vincent Roche said.

In addition, the MIT some good projects and innovative company, ADI will be a good gain. Such as a few years ago, they acquired MIT's Lyric, an artificial intelligence firm, the company in the machine learning/deep learning, artificial intelligence algorithm has a lot of innovation and patents. "After the acquisition, a lot of IP core algorithm of Lyric is ADI used in different solution platform, combined with various sensors application of ADI, interpretation analysis sensor information." He added: "say so, we stressed that ADI not only has the hardware such as sensor, meter, low power consumption microprocessor, more important is that we have read all kinds of precise algorithm and software application. The sensor at the back of the algorithm and the software is the most important thing." He emphasized, "when there is no differentiation hardware, software and algorithm can realize the biggest differentiation." Vincent Roche, said ADI company has been strengthening the construction of software and algorithm team, recruited a lot of excellent software and algorithm engineer, including super outstanding students from MIT.

, of course, in addition to work closely with MIT neighbors at the university of the top of the world, they also cooperate with many outstanding universities, especially in China and also a lot of university has carried out in-depth cooperation. ADI, for example, the annual design competition for college students is the students from Chinese universities, based on the ADI products, design innovation, and by a professor at the university of the awards. Over the past few years was born a lot of creative products.

Acquisitions, in addition to the above mentioned purchase MIT the excellent software and algorithm company Lyric, a few months ago, they are acquisition of companies of Europe's leading Sensor - Snap Sensor, the company's patented technology has greatly improved the existing optical sensors, can be in poor lighting conditions to ensure that the image detection accuracy. Whether in the detection, recognition and instructive use occasions, have improved the reliability and precision of the detection. In addition, most of the image management tasks performed by sensors, thus it can be used reasonable cost, lower power consumption of the processor. "SNAP Sensor with advanced optical technology and professional knowledge, visual software and algorithm for our clients to continually open new possibilities of various Internet application such as building automation, building security, urban management, transportation, etc." Vincent Roche said.

In addition to the cooperation with university, to buy a company, they also with industrial partners in IoT brought some very popular in the field of innovation. Like the image below the "material analyzer.

This is through the light sensor detection spectrum of the object, all kinds of material has its own spectrum. They will these data to the cloud, and a partner of "big data" to match, so the analysis of the test substance material. "A solid, a liquid can detect objects." Vincent Roche introduction, "for our customers to do the food inspection, milk, drug identification, and so on a variety of applications, through customer your imagination, you can make a lot of the application of IoT." , he said, this is a system level solutions, from sensors, data to the cloud, "ADI is a huge advantage in IoT can provide end-to-end system level solutions, not chip level solutions, more than a single device solutions." He once again.

Most worth again understanding and the thinking is that Vincent Roche, points out, the key to the Internet of things is in view of the "people", not for "content", is "to the end user value as the core, not for innovation and innovation," he emphasized, "IoT is ultimately to improve our lives and our environment, our health, our efficiency."