E-books will replace paper books, possibly even five years ago. But in the five years the development of the barrels paper books and electronic books, the former recovery, the latter growth slowing gradually become the consensus view.

After five consecutive years of decline in sales, an e-book reader seems to have in the past when the "best". But in China, there are still a lot of Internet companies attempt to enter this field: recently, tencent's reading article group, announced that it would launch their own e-book reader, but before that, jingdong has recently launched its e-book reader in the raised platform.

In fact in China, the permeability of the e-book reader remained at a low level. To fight in the field of mobile reading platform for several years, a lot of players no longer satisfied with simple content in the field of battle.

Steady growth of domestic mobile reading

According to market research firm Statista at the beginning of the year is expected, the global 2016 e-reader sales will decline in the fifth year in a row: in 2011, 23.2 million units of global shipments, e-book readers in the global market sales start the "down". For the past two years, in 2014 and 2015, global e-book reader sales of 870 and 7.8 million respectively.

Similar conclusions appear in many market research companies report, e-book reader seems to have in the past when the "best". But judging from the past five years, e-book reader in global sales reached $65.5 million, a total of the current annual sales of more than seven million: this is still a multi-billion yuan hardware market every year.

In the market, with more than half the market share of the winner of the kindle e-reader market is the largest. According to the Author Earning Report, kindle occupies at present about 65% of the e-reader market, ranking followed by apple's iBooks.

And global hardware sales, compared to domestic mobile reading market itself shows the steady growth: analysys think-tank released by the China mobile reading market quarterly monitoring report shows that 2015 year China mobile reading market size of 10.1 billion yuan, up 14.3% from a year earlier.

According to the report, palm reading with a 26.5% market share in the industry first, the second QQ reading of the market share of 17.4%, the third tower read literature of the market share of 10.1%. In the past two years, palm reading, QQ to read and read literature constitutes the first legion of current mobile reading software. The market of other also includes the panda reading, and reading, love reading, reading, start reading, etc.

In mobile reading App race, this is almost a content to win the market. On the one hand, sign ebook copyright cooperation platform with traditional press, the industry is called "E" of paper books, on the other hand, many platform also in fostering original content, such as douban reading in the early online, mainly contribute to attract to homemade ebook.

In the comparison of the above two parts content sources, for a long time, original literature content occupies most of the electronic reading market share.

But the mobile reading market is still faced with greater uncertainty. For example, the back is reading the text group QQ reading fared well in the market: to attract millions of levels of the original literature, the author, and taken in recent years, many popular IP content, number of users has announced in early 600 million.

Jingdong reading is one of the representative books E out for, for this type of platform, copyright, copyright suppliers lack of electronic copyright, are the problems in the development process. Thumb reading founder ZuoZhiJian argues that for the press, more is the ebook is treated as a supplement.

The mobile platform, a lot of have "dream" hardware. Despite some failures "martyrs", Chinese Internet companies are still scrambling to squeeze into an e-book reader that market: in this group, and even more giant figure emerged.

Internet giant

Jingdong recently launched ebook reader "JDRead" based on the android operating system, the product is still in the phase of the raise, the raise price is RMB 599. It is important to note that the product can be directly connected to the amazon kindle software resources. In the raise project released the next day, "JDRead" 50 Wan Yuanzhong raise goal is completed.

The data shows, jingdong reader in February of this year to complete the external test of the product. But jingdong already enter the e-book reader's ambition. As early as in July 2015, jingdong mall hai-feng Yang, general manager of the book sales department to the media said jingdong is looking for a "one to more than the kindle super hardware device".

But jingdong is not the only one seeking to launch e-readers Internet giants. This year on March 25, tencent's reading group CEO wu said to the world, reading text group independent research and development of e-book reader is listed.

From the point of a longer period, before the jingdong and tencent, with hardware manufacturers at home and Internet companies trying to enter the e-book reader.

In 2011, "read" and "patriot" and baidu electronic reader jointly issued "best", but in a short span of six months after the announcement, dangdang launched an e-book reader "watch", then go away. Have the personage inside course of study, reflection was launched two of the product itself in fact lacks and kindle the strength of the competition.

In 2015, a leading domestic mobile reading field palm reading iReader officially launched its own e-book readers, at 899. In product release, palm reading iReader will launch of the new hardware for the kindle, think in the display, storage, processor and so on all levels shall not lose the kindle with price.

But in jingdong and so on each big electric business platform, with nearly a year of palm reading is still far less than the kindle e-reader sales. From the point of sales data directly, at least today, the kindle is still the threshold of the domestic e-book reader has not been around.

For domestic in e-reader makers, and gradually build content advantage, or will be the weapon to fight the kindle in the local market in the future. In addition, for these attempts to enter the market in terms of players, the future still have higher growth space.

Consultant in Austria Rudy, wei xin bart of the 2015 global ebook report issued, its called e-books at present in China only around 1%, the permeability of is far lower than the European and American countries. This means that even if the future global e-reader sales decline, China is still a growth market.