Recently, huawei P9 phone circles in China have the ignition, starting in London after the latest flagship huawei P9 / P9 Plus in the domestic, at present, the huawei reservations alone has more than 5 million. And with the corresponding, apple has not released the IPhone in China 7, IPhone sales of SE is a bit disappointing.
TrendFroce the latest global market research institutions, according to a report in the first quarter of 2016 global smartphone shipments about 292 million units, year-on-year decline 18.6%, year-on-year decline 1.3%. Main reason is the smartphone market becoming saturated, located in the leading position of samsung and apple growth momentum, no longer overall shipments can only rely on the Chinese brand in emerging markets such as India.
TrendForce smartphone model exercise, an analyst said that in the first quarter of 2016 Chinese brands (including export) smartphone shipments for the first time beyond the samsung and apple's aggregation, up to 125 million units, account for 42.9% of the global scale, compared with 41.5% in the last quarter, the proportion of continue to rise. Even if the market is off-season, but there are operators in mainland China to strengthen subsidies 4 g model, and actively expand the overseas market driven by two factors, Chinese brand smartphone shipments quarter decline only 16%, much smaller than other global brands, living space in the international brand companies will be further squeezed. However, due to the overseas market more competitive, profitability of Chinese brand smartphone manufacturers, there are still falling.
Apple iPhone SE will not stop, samsung bucked up delivery
In the first quarter apple shipments by the last quarter of 75 million fell to 42 million units, quarter decline rate is as high as 43.8%, over the years one of the biggest quarterly decline amplitude. Insufficient because the iPhone 6 s window to further attract certain names, and in the next iPhone has not been pre-launch, apple channel inventory management to conservative, so TrendForce revised down 2016 apple smart phone shipments forecast to 213 million units, nearly 10% of the decline over the last year.
Model exercise, said the second quarter, apple iPhone SE succeeded despite low price, but the type of locking the mid-market and China mobile phone prices more competitive circumstances, iPhone SE shipments will less than 15 million units, 2016 cannot save the whole iPhone shipments a recession this year.
Samsung smartphone shipments in the first quarter was better than expected, up to 81 million units, quarter growth of 2.5%, mainly because of the flagship model Galaxy S7 / S7 edge listed in advance and powerful incentives to attract demand. In addition, samsung J (Junior) series of cost-effective entry-level models both in China and the global spread. TrendForce raise samsung smartphone shipment forecast in 2016, 316 million, "the same as last shipment. But shipments increase mean samsung take compressed profit space to maintain market share, the subsequent quarter by quarter may be gross margin slightly downward trend.
Compared with other brand mobile phone factory, LG for the innovation of the mobile phone has been sparing no effort. From G3 published the first 2 k screen, to the V10 main screen above the message screen, a column this year published in MWC G5 more first modular design, the user can according to their own needs to strengthen the functions of mobile phones, such as batteries, camera and music, but under his loom over, LG shipments in the first quarter is still a slight decline, the market share of flat in the sixth place.
Huawei on the smart phone brand, continue to reduce the distance with the apple
Huawei's first quarter shipments of 27 million units, although about twenty percent of the season is on the decline, remains the world's third, the first position in China. Huawei, haisi kirin series chips can already competing with qualcomm, mediatek's high-end products, huawei has become a brand mobile phone factory in China the largest and the most leading technology, the integration of upstream and downstream of the most complete and overseas shipments of least resistance. Model exercise, said huawei can last status as China's first city of, does not replace the apple as the world's second, but the distance is close to year by year.
Lenovo's shipments in the first quarter of 17 million, quarter decline only 5.6%. Lenovo strategy for overseas delivery center of gravity, this year planning within accounted for 80% of total shipments in Indonesia, India and other market share will be above 10%. Lenovo, however, due to a lack of bright spots in the flagship product failed to differentiation, machine, unable to attract consumers widely discussed, the follow-up market share will continue to decline.
Millet in the first quarter shipment about 16 million units, continuous competition with lenovo's second largest smartphone brand position in China. Model exercise, points out that the intelligence of millet mobile phone conversation is higher, such as millet 5 qualcomm's top chip Xiao dragon 820, 4 gb of highest LPDDR4 memory and 128 gb of storage space, the largest is the present stage. Combined with millet is committed to the Internet of things and ecosystem establishment, although smartphone shipments may be only a slight increase this year, but its efficiency is still expanding in the peripheral products.
OPPO and vivo shipment this year China share estimated total of almost 20%. Vivo Xplay5 launched the world's first pick up 6 gb of memory, and equipped with hyperboloid screen, sincerity on the hardware specifications, in addition to China's second - and third-tier cities sales pipeline, vivo shipped overseas market has expanded to 10%. OPPO for full functionality, such as high quality camera function, fast charging, but, in all its traditional mining application processor in the end, in a system user experience optimization strategy to achieve the balance. OPPO is early Chinese brands to exploit the overseas market, has been selling well in southeast Asia, India and other market.
Side, thought will march is also a very open mind. LeiXiongGuo stressed that SAP will chi hope to cooperate with more third-party content services, have done can provide voice interaction each content services, can also from voice interaction are able to focus on the content service, achieve without hands interaction can also be passed to the owner to the user.
