User-generated content (UGC) properties and live, live online platform for rapid development in recent years, "red net economy" become a hot word, but at the same time, obscene, indecent content live events also appear frequently, several platforms have been investigated. On April 14, CCTV news released official weibo "obscenity, panda selectively involved violence TV network, and other live platform was investigated" information, the news like a bolt from the blue shake red net world.
According to the daily economic news (blogs, microblogging) reporter understanding, the ministry of culture has been deployed related law enforcement agencies to investigate and punish the companies involved, will be released in a timely manner of the penalty. 14, the ministry also summoned the domestic main webcast about this platform to participate in the symposium, proposed the future for network operators to management beforehand, after regulators face performance specification, the key link to set up a warning list and blacklist system at the same time, strengthen industry self-discipline.
From the perspective of the platform of the was investigated involving bettas, live tiger tooth, YY, pandas live TV, TV, the banner of the dragon ball, a back, 9158, etc., these live online platform is almost on the market mainstream network broadcast platform, and is an attractive place for many well-known network red. According to the latest news bettas valuation has more than $1 billion, YY's market value is $3.4 billion.
Whether these stood on the tuyere webcast platform facing reshuffle? Have the personage inside course of study thinks, the ministry of supervision, won't cause the top to the live platform, any industry require specification, the ministry of culture and makes the industry more high quality content.
When several live platform were investigated
As early as before the investigation list, part of the network platform is the anchorwoman has deliberately exposed in the live game behavior, such as a variety of wrongdoing wandering at the edge of a pornographic, illegal.
According to reporter understanding, live webcast threshold is low, and the huge benefits temptation, attract more and more people join in, even financial circle securities analysts have also join video broadcast, but of a live webcast scandal also emerge in endlessly. Ministry of culture had bedevilled by some live platform of supervising, the spread of the content of the ugly phenomenon.
Revelations of the culture ministry official, according to the investigation of live online platform basically has two kinds of non-compliance: one is acting kind of live broadcast platform to provide with promoting obscenity, pornography, endanger social ethics contents of network performance, attract the audience attention, attract audience paid virtual gifts, behavior vulgar obscene, bad social influence. The second is the game live broadcast platform to provide games with gambling, violence, instigated crime content content display.
Live platform content regulatory issues, 14, head of the ministry of culture and specially convened the national main network broadcast platform, mission symposium held a special policy, and will introduce the network performance management policy, the operators management beforehand, after regulators face network performance specification, the key link to at the same time, establish network violations live platform and violations "anchor" warning list and blacklist system, through the credit punishment mechanism constraint network broadcast platform and the behavior of the "anchor", strengthen industry self-discipline.
"Today participated in the ministry of culture together with several colleagues organizations' network cultural business unit forums." Bettas and canine teeth, sources said, would support and actively cooperate with the relevant state departments, common to purify the Internet environment.
List is published on the ministry of culture and the day before, on April 13, baidu, sina, sohu, iQIYI, Letv, youku and so on more than 20 enterprises jointly issued the Beijing network broadcast industry self-discipline convention, pledged since April 18, webcast room must identify watermark; Content storage time not less than 15 days for future reference; All anchors must be real-name authentication; For broadcast politics, gun, drug-related, involving violence, pornographic content of the host, if the circumstances are serious will blacklist; Reviewers for 24 hours real-time monitoring platform live content.
The low part of the listed companies are affected
As a new kind of Internet culture forms, webcast has been developed rapidly in a short span of a few years. According to statistics, 2015 live platform is close to 200, live webcast of the size of the market is already amounted to 7.77 billion yuan. Now live online platform for the number of users has reached 200 million, large live platform daily peak hours about SanSiQianGe live "room" online at the same time, users can reach LiangSanBaiWan passengers.
According to reporter understanding, the host of income mainly by the net friend "exceptional", i.e. members live platform through prepaid phone to buy items or gifts. Users use the renminbi to buy virtual goods sent to the host, in bettas live platform, for example, the cheapest gift "like" 0.1 yuan, 500 yuan is the most expensive gift "rocket".
With the rise of live platform, more and more listed companies want to get a slice of this action. Day pigeon interaction of 9158 shareholders, for example, a back "behind" is songcheng (300144, shares) for performing arts (300144, SZ), swim long game (600652, shares), softbank China investment, such as the dragon balls.
In 2015, would be acting with 2.6 billion yuan price bought rooms that premium is as high as 68 times. According to company annual report, 2015 rooms revenue of 727 million yuan, net profit of 162 million yuan, more than 80000 people signed the performers, a 60% growth in late 2014.
Swim long game with 278 million yuan for dragon live parent PLU21 % equity, thus became the first investors in PLU. According to the company announcement, iresearch published in 2015 list of China unicorn enterprise valuation, PLU valued at $400 million. 9158 is a Hong Kong listed company day pigeon interactive's website. In 2014 Mr Betta fly anime (002292, shares) chairman Cai Dongqing angel investment of 20 million yuan.
Songcheng acting card for HouLi "daily economic news" reporter said that recent broadcast industry into the regulatory system, and shows that the government began to pay attention to the industry, to promote healthy development of the industry is good. This involves a back, which is a specific or very clear, but just little things, we will cooperate with regulation.
Since the founder of the media "network red today" dashan, according to the analysis of the cause of the live network is more and more hot, the first is the cost of technology development is more and more low, such as mobile phones more and more high resolution, memory is more and more big, and live online technology constantly improve; Followed by the young people more and more personalized, webcast provides customized platform for them.
With the rapid development of industry, the problem also gradually exposed, part of the host in order to improve the awareness, piquant ways and profit, do a lot of stimulation.
Speed road institute executive President Zheng Chunhui thinks, live show mode has a lot of mess before problem, because not enough heavily regulated platform, because the platform is also with the show management company revenue sharing model, show the host of "exceptional", the platform is divided into the higher. As the stricter regulation, from two weeks ago, the content of a broadcast platform has made many "clean".
"Any industry need to specification. Dashan think, the ministry of culture investigation will make the industry more high quality content.
