In the terminal application, under the market mature semiconductor market growth could be reduced year by year. According to the institute will MIC, estimates that in 2015 the global semiconductor market growth will be lower than 3%, far below the 10% in 2014. Three years back the years of semiconductor market growth rate is also a rut, may even start to appear negative growth.
According to the institute will MIC, estimates that in 2015 the global semiconductor market growth will be lower than 3%, far below the 10% in 2014.
Under this trend, the world's largest semiconductor plant is actively seeking new application and new market. At the same time, the company can also be started the m&a strategy, on the one hand, with the expanding of city, the pursuit of economies of scale, on the other hand also actively seek complementary qualitative targets, with the development of emerging applications.
In recent years, have been coming out of a large-scale semiconductor industry m&a events, including CSR, Qualcomm m&a Wilocity, hopes to strengthen cell phone main chip and the surrounding networking chip technology capability; Broadcom Avago mergers and acquisitions, in order to consolidate market positioning in the field of cloud server, netcom, more iot office end of the era of equipment layout; NXP is a merger with Freescale, strengthen in the market position of micro controller (MCU), amplification products category, strengthen the layout on the Internet of things. Testing of leading industry in China, the moonlight is also seeking to buy shares of domestic second metal silicon products, seek further strategy cooperation opportunities.
In international mergers, the addition of more with the mainland government, make the recent mergers and acquisitions activity in the semiconductor industry more active. Because in recent years, the Chinese mainland to cultivate local semiconductor industry through national funds, and through the acquisition of IP technology of international companies, when is the fastest shortcut. Under the thinking logic, jiangsu long telegram testing companies in mainland China has been supported by government funds, Singapore's m&a chippac, strengthening in advanced packaging technology ability; Beijing and Shanghai are more through the cooperation of local government investment fund, acquired company ISSI; Thunis more memory giant meguiar once declared to m&a.
In the current m&a events with semiconductor companies, according to the m&a purpose can be summarized as two kinds of strategies. One for the extension of product and technology category, the other for economies of scale. Management in the field of the former is mainly in response to diverse needs, especially under the trend of the Internet of things, the products need multiple integration, vendor required of broader technology category, the foregoing Quaclomm, NXP, Avago m&a cases, under considerations strategy for such activities. The latter focuses on the expansion of business scale, growth momentum in the semiconductor market slows down, mergers and acquisitions as a shortcut to expand the scale of operation, at the same time also can thereby reducing competition, gap with the leader of the head or lead to the laggards. Observed in mainland China recently launched semiconductor industry mergers and mostly hope by financial advantage, the m&a market or technology leader, thereby shortening the scale and the technology gap, to become leading group in the shortest possible time.
From the above two kinds of strategy pattern, can be found on the Internet of things, cloud computing and other emerging applications, under the development trend of the development direction of semiconductor companies is the "wide" and "big" two oriented. The Lord because of the development of the Internet of things, cloud computing, has put the ICT technology had 3 c application, a large number of extends to the 3 c application domain, at the same time should be highly cross-domain integration with other industries. Whether in factories, transportation, wisdom campus, wisdom wear, intelligence building... Such as application, all have the ICT industry and industry combined with the situation. In this context, on the one hand, need the specific depth in the field of professional knowledge, on the other hand also should have a wide range of ICT to support. Therefore, the original level of the division of ICT and semiconductor industry system is challenged, interdisciplinary horizontal integration and vertical integration of upstream and downstream resurfaced. Merger, from international companies can be obviously found that companies in a wider range of technology, product development and application of layout.
The semiconductor companies on the one hand, impacted by the market growth power weakening, on the other hand there emerging application development and the plight of the payback period is too long, lead to insufficient capital abundant enterprise is unable to support the technology and application of long-term development. Especially the recent development of semiconductor process technology has been close to the limit, r&d of diminishing marginal benefit could start, lead to the future with only a handful of companies to maintain long-term research and development ability, other enterprises begin to choose strategy cooperation or merger of course. And government in China's mainland capital advantage, became an attractive potential partners. The future in need of capital based semiconductor applications, and should be a few international companies with other providers have capital support.
From the recent wave of mergers by the semiconductor industry, can be found in international companies and the big two geared to the needs of the development trend of, that is, the future of the semiconductor industry to scale economy and scope economy, is king in the emerging applications. And in the wafer foundry semiconductor industry in our country, encapsulation testing, are the international competitiveness of the IC design companies, if can effectively integrate, when the dominant position in the future competition. But other than a line of giant semiconductor manufacturers, in addition to actively seek the whole and or a strategy cooperation object, it can only be eliminated by the market?
Actually otherwise, although the international companies more positive toward was widely and the direction of development, but the characteristics of emerging applications such as the Internet of things, but there is another face - fine. The future of ICT application not only in the interdisciplinary integration development, more part of the evolution of vertical application, this will be good for parts in specific areas with professional technology and integrated ability. Such firms may not has the scale and scope economy, but is the key to its success in the particular field of professional technology and knowledge, this is known as the hidden champions, backbone enterprises.
In a word, in the face of the future development of emerging applications such as Internet, semiconductor companies expect the three development oriented: broadly, big and good. Selection strategy for China's industry partners, scale economy and scope economy of strategy alliance, or select a specific application domain, the cumulative professional technology and experience, vertical applications become hidden champions in the field, should be for the three major long-term strategy development direction.
