E-commerce in promoting the consumption structure upgrade in the next five years will be in a important position

Solve the circulation of excess capacity is an important way to the channel transition

Attaches great importance to the big data in the important role of credit system construction, etc

Special planning issued by the national e-commerce logistics development, 18 electric business priorities for 2016 release... Recently, about e-commerce policies introduced gradually. Industry experts said that e-commerce is not only a powerful lever move consumption upgrade, is an important link of steady growth. Over the next five years, China's e-commerce will usher in a rapid growth. Focusing on the hot issues, economic daily reporter interviewed the ministry of commerce international trade and economic cooperation research institute industry Dong Chao deputy director of the international institute for strategic studies.

"E-commerce will become 2016, and even" much starker choices-and graver consequences-in "during the critical path of the consumption structure upgrade." Dong Chao said, whether from the point of consumption structure upgrade, or from the point of the demand for goods, e-commerce in promoting the consumption structure upgrade in the next five years will be in a important position. On the one hand, the consumption structure upgrade is the key to the service consumer upgrades, like travel, movies, dining, the lodgings, the pension e-commerce applications in such fields as popularity improve soon, the birth of a batch of high growth of e-commerce enterprises, these enterprises from the current business is in a stage of rapid expansion; High income levels, on the other hand, the pursuit of goods start from "quantity" to "quality".

The development of electronic business in the next five years, also is closely related to circulation field supply side structural reforms. "This is a question need dialectical view. Such as the overcapacity problem, electronic commerce is one of the reasons for excess traditional business, is also the important ways to solve the traditional commercial overcapacity." Dong Chao told reporters.

At present, the online retail sales is now the world's largest online retail market, online retail sales accounted for more than 10% the proportion of total retail sales of social consumer goods, and every year to more than double-digit growth development. Squeezed by online retail, many entity business difficulties, there is a big transformation of pressure. At the same time, because our country circulation enterprises failed to fully extended to the production, consumption, lack of supply, the integration of modern management mode. Many rely on channel in the circulation enterprises, ChangZuFei as the main profit model, limited to the property management enterprise management ability, extracting dealers profit points, lack of brand management, consumer preferences such as competitive profit ability to innovate, business model homogeneityphenomenon serious, lead to the mismanagement of the formats, such as department stores, supermarkets, shopping center or idle increase, there is a serious excess capacity.

"To solve the flow field of excess capacity is an important way to the channel transition", Dong Chao said, "this needs to" Internet + "and the trend of the development of the global supply chain, the leading trade circulation enterprises gradually by a single function to in for, freight, distribution, trade, finance, information service functions such as development, from the traditional commodity distributor to supply chain service, all channels flat Taiwanese accelerate transformation, to build" Internet + enterprise + financial chain "cross-border business combination, improve enterprise competitiveness and sustainable development ability". Dong Chao said, circulation field to inventory, and can focus on how to vitalize inventory business resources combined with e-commerce innovation entrepreneurship.

Encountered in the development of e-commerce in the short board, Dong Chao said, to solve the problems of the current focus on the platform management, online rules the unification, the production and sale of counterfeit goods and Internet fraud and other issues, "such as management platform, platform rules right and responsibility does not match. The rules and trading data platform management, government regulation ability is limited, the merchant illegal behavior is hard to regulation, lead to the risk happens. Platform dominance has also led to small and medium-sized enterprises at a disadvantage when using platform trading".

To these questions, Dong Chao proposal, first, from the perspective of the strengthen the rule of law. Push the speed up the electronic commerce act, in particular, clear the rights and obligations of the parties. The second is to strengthen the data in the application of the regulation. To solve this problem and short board, have to turn to the Internet thinking from the traditional thinking, especially must pay attention to the big data in credit system construction, the important role against infringement such as counterfeiting.