Years ago, a wave of home appliance enterprise vigorous "building cars" movement, but just a 3 liang years would have ended in failure. Ten years later, back home appliance enterprises. Gree's announcement earlier this month, according to the proposed acquisition of the main new energy vehicles of zhuhai silver long after the old enemy of beauty also announced the establishment of a couplet intelligent household and car networking application platform, the latest generation of buick lacrosse will become one of the first user. Plus skyworth huang boss turned nanjing jinlong and regards Jia Yueting to build super car, as well as the new energy vehicles chunlan, show the auto industry should be electrical appliances enterprise hyped new trend. Compared with a decade ago "building cars" movement, a new round of "building cars" boom reflects the era characteristics of the two obvious - one is the new energy vehicles, 2 it is connected to the Internet.
Straightforward to move into the new energy vehicles
On behalf of the enterprise: gree, skyworth, chunlan
Why home appliance enterprise dedicated automobile industry? The personage inside course of study introduces, in the current market environment, only in the field of home appliance market space is more limited, and home appliance manufacturing actually has a strong manufacturing capacity and the level of research and development, the advantage of home appliance industry ability will become the future trend of the development of outward expansion. Previously, skyworth huang hongsheng boss of nanjing jinlong has successfully entered the new energy bus manufacturing, chunlan also entered the new energy vehicles, show the auto industry should be generally optimistic about the development direction of home appliance enterprises.
Released on March 6, gree electric appliances suspension is planning a purchase of assets through issuing shares, the post said trade mark is with gree zhuhai silver long new energy co., LTD. Because of the zhuhai silver of business involved in new energy vehicles, so the gree going into the car in the field of news lethality as before dong mingzhu to make mobile phones.
For the purchase of the zhuhai silver lung, gree Marketing Department minister Chen chi-li has told reporters, gree, seeing the prospects of new energy vehicles, is a country now for this project is to support the new energy vehicles, and issued a number of measures to promote the development of the industry. At present, our country has become the first big market, new energy vehicles according to the new energy vehicles planning objectives, by 2020 China's new energy vehicle sales are expected to reach 2 million units, the development of new energy vehicles.
New energy vehicles generous subsidies, as well as household appliances enterprise is keen to tap into the new energy vehicle is another important factor. It is reported, these special vehicles for passenger cars, sold a new energy car, in addition to state subsidies, subsidies can also enjoy almost 1:1, even double subsidies of province, city further. A pure electric bus, subsidies for up to hundreds of millions of yuan. In zhuhai gree takeover target wide silver its electric car brand car as an example, its pure electric vehicles for all bus, including to declare models reached 7, has reported to the paragraph 4, if the silver size calculation of the annual output of 33000 cars in new energy, subsidies of up to 33 billion yuan.
However, compared to mobile phone, gree from the field of home appliances to appear larger span in the field of new energy vehicles. For gree plans to build new energy vehicles, household appliances, an analyst at Liang Zhenpeng comments: "air conditioner and car is a completely different concept, gree specializes in air conditioning technology it doesn't help to make a new energy cars, gree now familiar products and sales process and the auto industry is not the same, so is risky to move into this new field." The national passenger car association, the secretary-general Cui Dong tree also points out that the present new energy vehicles mainly in domestic digestive, coupled with the inventory expenses, the complexity of the factors such as slimming recommended directory, it is difficult to the outbreak of new energy vehicle market.
Curve layout car networking building cars
On behalf of the enterprise: beauty, Letv
In ten years ago the first wave of beauty "building cars are involved in sports. 2003 industry into the era of small profit, on the contrary the industry showed vigorous development and can grab to high profits. Including midea, oakes, ningbo bird, and many other home appliance enterprises are the early in the home appliance enterprises to make profits in the auto industry. They frequently plans to invest hundreds of millions of yuan and even size of auto industry billions of yuan of money.
But in the end, the home appliance industry collective urge to embrace the auto industry is not to benefit. Car brand concentration is high, consumers mature and rational, home appliance industry in the production of the upcoming consumer endorsed cars for short periods of time, and car companies relative to household appliance enterprises are the "giant", home appliance enterprises just hundreds of millions of dollars and plans to invest billions of dollars in funding for the development of automobile industry is too little, more can't compete with auto makers such as Volkswagen and gm. Many home appliance enterprises is ultimately spirits, come back disappointed.
Once again ten years later, the United States and the upper bound, but does not focus on auto industry like gree, midea's focus is on the car of the intelligent system, and the previous promoting household intelligent system. On AWE2016 held earlier this month, midea group announced the first domestic with gmac-saic onstar intelligent household and car networking application of strategic cooperation, further implement the "people - car - life" smart + connected development goals. It is understood that the latest generation of buick lacrosse will become the first batch of "user", this is the first domestic landing cross-border cooperation.
According to the United States of chief architect li qiang, currently include, TCL, huawei, tencent, millet Letv, onstar, hkust xunfei has been finished and beauty open connection; IBM, ali cloud, amazon a few big and beauty has also formed the "brothers", the future will achieve in all areas of intelligent crossover.
Same way of thinking and Letv, on December 9, 2014, Letv CEO Jia Yueting weibo announced directly, Internet intelligent electric cars, Letv came. In fact, as early as in the summer of 2014, Letv invested with baic Atieva high-tech electric car design companies in the United States, has made the company the first set of research techniques. It is understood that Atieva company's technical team, mainly from Europe and the United States automobile group and silicon valley technology companies, includes its engineers from tesla, gm, Benz, Volkswagen car companies such as research and development experts. The technical team has successfully developed more than 3000 new energy electric vehicles, including the tesla Roadster, the Chevrolet volt and audi R8 electric sports car.
In early 2016, Letv with aston Martin set up electric vehicle joint venture cooperation, at the same time also with intelligent electric car start-up companies in silicon valley FaradayFuture reached a strategic cooperation, and in 2016 CES released a concept car FFZERO1. FFZERO1 is only a concept car, of course, now appears to be even more on Letv car on 16 March and baic, byd and dongfeng formally signed ecolink co-operation agreement, three models will launch three oems ecolink Letv ecological interconnected system.
"Letv intelligence behind the hardware is a powerful system and resources to support, through the intelligent networking hardware implementation car, eventually Letv wants to become the world's first six screen linkage (i.e., mobile phone, Pad, PC, TV, movie theaters, vehicle-mounted screen) of the enterprise, these ecological behind our car networking products." Company CEO sunmoonstar Letv car networking has previously said. Obviously, now is Letv car to car networking's main job.
Higher-ups said
This road is not the easy from home appliances to cars
If you want to find a from industry to industry experts, skyworth huang hongsheng boss is undoubtedly the best candidate.
Five years ago, founded skyworth TV empire "home appliance bosses" huang, suddenly to look to the new energy vehicles. Through restructuring, bought the nanjing jinlong bus manufacturing co., LTD., from home appliances giant morphing into a car rookie. With huang the move, doubts. In fact, new energy vehicles "outsiders" in the field of huang burned also. In continuous pay the high tuition fees after four years, led by huang nanjing jinlong, usher in explosive growth in 2014, with output of 8796 units, 2015 of nearly 5.5 billion yuan income, came second in the industry. Interlaced, such as the hills, huang said that just entered the auto industry "has experienced a very hard struggle", it is not easy to go too.
Although the industry access to more than 20 years, but in the process of operating the nanjing jinlong, huang has found before experience didn't give yourself too much advantage, appear even the opposite effect. "Home appliance is the large-scale standardized production, passenger car is customized, so I paid a lot of tuition fees." Huang, for example, in the early to take over the nanjing jinlong company want to design a fashion streaking of passenger cars, the result good paid tens of millions of design, finally ended in failure.
Secondly the running-in also reflect on the quality management. After years of automation, home appliance now basically a line the number of workers is not more than 50, all use the machine to ensure the quality, reduce man-made factors, but the coach is skilled worker relies heavily on the manual operation, huang has no accumulation in this area. In addition, the sales model cars and buses are B2B business, different from the home appliance B2C mode, this crossover also let huang ate a big loss.
His shan zhishi
South Korea's LG Japan panasonic has already successful transformation
Electrical appliances business downturn, Japanese and Korean home appliance giant began migrating onto the car market. South Korean LG electronics to GM (GM) companies in the United States for the next generation of electric cars Chevrolet Bolt provides core components, including the drive motor, inverter, car dashboard, car chargers, batteries, etc., LG electronics is expected next to the supply of general motors, will be about 11 kinds of auto related products.
LG electronics automotive electronics business, suddenly let the investment community is very happy. Because in the context of home appliance business growth, and general motors of the global car manufacturing giant cooperation, will is the guarantee of LG electronics performance continued to grow. It is no exaggeration to say that gm is LG electronics outside of the home appliance business, the most timely rescue force.
With gm's chariot, LG electronics was founded in 2013 the biggest achievement since the automotive electronics sector. Why do you want to play car related business? Panasonic's successful transformation is a very vivid case. Being stripped plasma business and the completion of integration of sanyo, panasonic throw away the losses of the appliances, do everything possible to move to residential and car business, using its technology advantage in the field of household appliances for many years, completed a preliminary copy, these two years, panasonic has multiple consecutive quarterly earnings growth.
Today, business is to promote the growth of panasonic profits have auto equipment department, the main sales car navigation systems, electric vehicle batteries, etc. Panasonic and world famous electric car giant tesla battery supply agreement, a few years the panasonic will provide tesla 2 billion lithium ion battery, this will bring up to $7 billion in revenue for panasonic.
Jointly build a battery factory in the United States, is expected to begin in 2017, to promote panasonic tesla lithium ion battery supply. LG electronics supply to gm Chevrolet Bolt electric cars, also plans to Michigan factory mass production in the United States.
A link to the
Internet giant also busy "building cars"
In addition to the home appliance giant is keen on a new sports car, Internet companies are involved in new energy field of smart car, especially the success of the tesla, is direct stimulation of the Internet companies plan of building cars. Under the stimulus of various positive factors in recent years, apple, Google, Letv, ali, many Internet companies such as tencent building cars industry to join the Internet.
1, apple car with Carwow building cars
Apple has long been a news of the car, but never the exact information. The latest news, according to apple car through Carwow design company to carry on the design in the future. Apple's new car is expected to officially debut in 2020, also will join some automated driving technology. Look from the foreign media to release the rendering, apple car USES the design with fruity and full sta. Performance, future apple car will carry a 186 kw motor power output, the output torque of 400 cattle meters. Charging a range of 500 kilometers, charging time need four hours at a time. Of course, all this is only hearsay, like early iPhone rendering.
2, Google building cars into the Internet
Google car is much more clear than apple car, in the Google to expose its self-driving car prototype before last year, the Internet search engine giant has one by one to visit major automobile manufacturers, to explain the concept. In addition to Google the car forward button ", "please stop" button and "parking as soon as possible" button will not have any human control device.
3, alibaba joint building cars with saic
In March 2015, Shanghai automotive industry corporation and the alibaba group, announced at the same time, the joint venture set up 1 billion yuan "the Internet car fund", to create "run in the car on the Internet" (CarontheInternet). This is the July 2014 after the two sides signed a strategic cooperation agreement, a substantial step. The current product planning has been completed, the future will cover small cars to suvs all market segments. Recently, saic and alibaba announced that the first "for the" Internet - roewe SUV, city will officially published in Beijing auto show in April.
4, tencent building cars
Tencent also joined the campaign to build cars. In March 2014, tencent holdings and foxconn technology group, car sales service harmonious group signed in henan "Internet + intelligent electric vehicles" strategic cooperation framework agreement, together with the new Internet electric cars. At present, the company has won the Shanghai Volkswagen new piece L configuration information, it will introduce two kinds of power, a total of seven model is optional, and will provide five/seven version is optional.
5, baidu cooperation with BMW car
In September 2014, baidu has signed a cooperation agreement with BMW, work together to promote the highly automated driving technology research in China. In the cooperation of both sides, baidu auto sensing system for foundation, decision-making and control system research and development, also need to work for data acquisition, map and high precision three environment. Relevant data service will be integrated into the BMW vehicle navigation system, to provide technical support for the autopilot.
