British microchip design company and apple GPU main supplier Imagination Technologies, cut additional cost this morning. Last month the British company launched a massive restructuring plan. The company is mainly for the apple iPhone and the PowerVR graphics architecture.

It announced today until April 2017 will cut 12.5 million pounds extra cost, before Imagination Technologies, the company announced in February to cut costs 15 million pounds. At present, the Imagination Technologies, the company more than two hundred employees face layoffs, before the Imagination Technologies has announced job cuts in February 150.

Tough trading conditions and iPhone shipments slowing growth is considered to be the main cause of cost cuts. The company previously announced by the end of next month full-year operating loss in 2015. Imagination Technologies company financial difficulties for several years, although many iPhone sales is expected to increase their income.

Since 2008, Imagination Technologies, and apple has been closely, apple and holding Imagination Technologies, apple in the mid - 2009 will be increased its stake to 10%. 2014 Imagination Technologies announced with apple to extend the license agreement. However, it has been facing pressure to reduce dependence on apple, because use the patent rate is decreasing year by year.