Smic IC manufacturing co., LTD. (hereinafter referred to as the "smic"), is the largest and the most advanced technology in mainland China IC chip manufacturing enterprises, was the industry known as mainland IC industry "aircraft carrier".

In 2008, the global financial crisis will inevitably wind and waves hit the smic this ship, the past is given priority to with the international big customer's business model is unsustainable and for the lack of domestic enterprises and it's very difficult for the ship immediately brought the bow. In 2010, tang days "as a senior vice President joined smic, provoking girder design service department. At the same time, along with the new management team in place, smic enacted a new development strategy, gradually opened the door for the domestic market, welcome domestic and international balance of new development period.

Ice market woes

Before joining smic, soup day "in our industry had three identities: Intel scientists, entrepreneurs, huahong NEC, vice President of design service.

Day in the late 1990 s, the soup "to give up the university tenure in the United States, the industry transition, after joining Intel, participated in the world's first 64 - bit microprocessor chips, started his career. The integrated circuit industry

In 2003, in a party with a friend, a few people, had set up the idea of a chip design company. Later that year, they got a start-up company and silicon valley venture capital in China. The following day shall resign from Intel soup, home, dedicated entrepreneurship.

During the three years of entrepreneurship, the company created a lot of products, such as China's first LCD driver chip, China first level TV decoder chip. By then, however, a domestic industry environment is not perfect, some products not applied at the finish.

Day "realized through this entrepreneurial experience, soup, is disconnect between domestic manufacturing and design, the manufacturing company don't know what customers need, want to help also help". It is at this point, he came to his own experience and knowledge for the idea of domestic manufacturing. Just meet, huahong NEC, offer an olive branch to his soup day ShenXinRan, with huahong NEC as a vice President of design services for three years.

From technology into management field, three identity soup day "has accumulated rich experience in manufacturing and design services. In 2010, smic found soup ", led to the both sides of the handshake.

In 2001, smic in the microelectronics industry "908", "909" project achievement under the environment of set sail. Prior to that, two engineering across two "five-year plan", intent to establish chip industry of our country's independent development, huahong NEC is the main body project "909" project. However, ten years, China's integrated circuit industry development remains at the primary stage of chip foundry patterns, technology and market of "two head out" situation for the industry development the great paradox: everyone agrees that the mainland chip market is huge, but China chip through the vast majority of import to meet demand. So, just born smic is expected such a historic expect: an independent operation, grasp the advanced technology and craft, chip manufacturing service for the customers at home and abroad, at the same time can develop new, more sophisticated forward process and technology. That is to say, smic must want to have a new model, out of a different way.

In fact, local manufacturing companies can't service for domestic chip design company, this is mainland China's integrated circuit industry development have long faced a dilemma. Early on, smic's main customer is still a big clients abroad, domestic much-needed manufacturing OEM service chip manufacturers still want to go abroad to find suppliers. Although after the establishment, smic has experienced high-speed development period, but not comprehensive for domestic chip design enterprise service has always been the "heart" of the enterprise.

In 2008, the outbreak of the financial crisis to smic serious difficulties in the international market, but also let the usher in the new opportunity to the domestic market development. Soup day "to join in the key nodes of smic's transformation, he also for smic completing this turned and made important contributions.

In the 1990 s, the former minister of electron Hu Qili once spoke on "909" project, three problems facing China's integrated circuit industry development: innovation, market and talent. Ten years later, these three factors are still shrouded in China's integrated circuit industry development, and refraction in the developing course of smic. Soup day "since joining smic, precisely in these three aspects to reverse the situation.

On innovation, soup day "is multidimensional perspective. On the one hand, smic has impact on the international cutting-edge technology research and development. , on the other hand, he argued, "you can't always cultivate raw soil, has been farmed land also need to high-value". In early 2011, the company had followed his advice, on the logic of mature technology to strengthen the research and development and popularization of the technology of embedded non-volatile memory. Stick a few years, smic, in this field has evolved from a follower, leap into the front ranks in the global industry. Now, smic in impact not only 14 nm latest technology research and development, but also in mass production 40 nm, 55 nm have mature technology fields such as developed many new technology. "According to the demand of product integration and cost, is not each chip products need to smaller nano technology manufacturing. The fingerprints on the high-end smartphones unlock chip, for example, there is no need for advanced technology. Mature technology into the new technology, can fully exploit and expand its potential." Soup day implies.

In soup day "view, smic to innovation is the development and management mode, and the innovation of the management mode is closely related to the market. "As a high-tech manufacturing service enterprises, we should not only have good technology and IP core platform products, but also have a good service." Soup day in design services business, responsible for perfect and improve the design of the smic service ecological environment; For chip design companies to provide complete and competitive platform for the IP core, help customers to solve the problem of design, shorten the development cycle; Internal to the company for technology research and development, marketing and sales department to provide technical cooperation and support.

Using IP core is currently in the design of integrated circuit enterprises adopt the way. Now the integrated circuit design company, starting from the design at the bottom of the circuit design no longer work, they mainly focus on the overall performance of the designed chip and application features. Such as mobile phone chips are designed by some have good base circuit and the function modules are built, which is the vast majority of domestic design company adopts a philosophy. And the circuit and the function module is the basis of the IP core. "If the design and manufacture of the chip is like building a house, then IP core is brick, doors and Windows."

"Before the company business in research and development on the IP core is messy, everyone go to 'brick', but no one do the doors and Windows. Our technology research and development is slower than the others, the process and no IP core, the IP core and lack the arm little leg, it is difficult to meet user needs." For large customers abroad, due to technical accumulation, have their own IP function module design, smic's short slabs they had no effect. But for small and medium-sized chip design companies, domestic companies, in particular, the board became a big problem. Due to the lack of core international IP core in the, they could not use smic has mature technology. So, soup day "regulation, smic's IP core must try to meet the needs of small and medium-sized customers directly. In a short period of time, it is difficult to use the limited resources of the cover, perfect, so the soup day "and team creatively put forward the strategy of" platform ". They according to the customer first chip products function module development layout, some high-end and smic's design is not the special IP core, the introduction of other companies both at home and abroad to do, so formed a "supermarket" of the IP core products.

"Quality and service is the most value of smic." A smic management said. For the design of IP core, the quality control natural need not say more, for the third party providers, smic also strict requirements and guide them, make products to meet customer demand to the greatest extent. In addition, on the top of the soup day ", in the design of IP core of smic platform can provide customers with a variety of options. "Some third-party vendors are well-known enterprises, high credibility but expensive; others are small company, popularity is not high, but the price is reasonable, with high degree of", so the platform can provide the customers with the choice of space is very large.

Under the IP core platform system of smic, troubled years of China's integrated circuit industry "two head out" problem start turning things around. In 2011, smic production wafer only half USES the IP core, now, more than three-quarters of the wafer with smic IP core platform. Now, the domestic major chip manufacturers are using smic for IP core, smic focus also gradually from only is given priority to with foreign big customers, to domestic customers as the main driver. "Now, smic is large, the number of small and medium-sized customers on business distribution is more balanced. In many IC manufacturing company now don't get the order, smic's order is full." A company insiders said.

Smic's technology and IP core platform to drive the development of a number of IP design domestic enterprises, but also promote domestic chip design companies to manufacture OEM business, the transferred to mainland China to other regions. That's smic was the industry known as "aircraft carrier". "Because of an aircraft carrier is not alone to the war, but with the entire fleet and the plane together to the war." Soup day implies, "this is smic another contribution to the industry."

The path to imperial only

For the development of China's integrated circuit industry, in addition to the innovation and the market, the talent has been the development of the industry. Hu Qili once said: "talent is the main innovation and backbone." Integrated circuit industry capital-intensive, technology-intensive and talent intensive at a suit, be short of one cannot. Since entering the 21st century, China's integrated circuit industry rapid development, followed by one big problem is the lack of talent. Therefore, control the top technology of chip design and management personnel, can gallop in the integrated circuit industry fought and became the most shortage of talent in the industry, is also the focus of the companies compete for.

Smic's start-up phase and recruit talents in the whole world, only the design service team of more than 200 people, with talent from around the world all over the world. How to manage such a multicultural team, how to attract and retain talented people ShuanXin stable team, accelerate the development of talent, become a successive managers facing a major issue.

In team management, soup day "is match well of Chinese and western. Intel's experience gave him a lot of inspiration of administration, he said, however, the domestic traditional management thinking and doing things criteria also gave him a big impact. Soup day "has always believed in a word: the right route is determined, cadres are the deciding factor. "Can be an enterprise, the key see leadership. Leader said one do a, employees will be permeates, will have a negative effect." So, soup day "in the" management by "the first rule is physically. To employees, he says, build a fair and fair and open environment, is the key to let them work in peace, and create such an environment is his task.

In addition, be a leader, restraining is particularly important. "Everyone's characteristics, expertise, temperament is different, with the right is a piece of good steel, with no wrong." Implies soup day, there was a Japanese national staff, work very rigorous. But let him to solve complex problems, in the absence of existing regulations he sort out mess. So, after the system was set up, soup day thou shalt let him go to do "keeper", to strictly control and that employees do. According to this line of thinking, good at communication with the employees were sent to support customer to solve the problem, executive force of good employees entrusted with research and development project leadership responsibilities. In smic, everyone has their own positioning, and did not play a role.

"People don't use, don't doubt of choose and employ persons", "do as you would be done by" traditional Chinese management philosophy, such as soup day "is always easier. To say something is brought back from the western countries, it is communication. In smic design services, "about face" there will be no such a thing, the so-called authority also does not exist, minimizing communication cost is soup "advocated by day. Every week will have the management communication, the atmosphere of the meeting is open, speak freely, a but can't determine the direction of change, and to focus on execution. The culture determines the efficiency of team work.

Of led the troops will be; Of will be handsome. At the head of a big team, "will" to a certain extent, determines the level of the commander-in-chief. Middle managers have power consciousness, responsibility consciousness, is the soup day "has been trying to do. By his management of key employees in the administration building on the third floor, soup day "deliberately leave their office is located in the fourth floor. "I want to stay away from middle managers, in their employees have the authority, has the sense of responsibility to do things. Let them have a long space is an important way to exercise leadership."

At present, the scale of the design services team around 200 people, mostly developers. Soup day "proud is, is this a young team, with an average age of only 34 years old, male to female ratio of each half. Women not only appear in the administrative service posts in the team, in the testing of research and development and also have their figure, some women have in smic grow up to be leader in your field.

"To do scientific research do not represent depressing, our idea is to work, study, or life, we all want to be happy." At ordinary times, the company "very pay attention to team building, and soup day regularly the funding organization of team activities, sports, singing, dancing, hiking is young people's favorite activities. In addition to the team activities, the enterprise organizes various cultural activities, people are eager to participate in. In soup day "point of view, this is part of the corporate culture, a vibrant team is not only the need of enterprise development, also is the need of cultural advancement opportunities.

It implies for retention, soup, money can only be part of the solution. Environment, atmosphere, the system, the leadership level and so on all determines whether an enterprise can retain talent. Soup day "hope I with you there is no gap. Every month, he will invite the grass-roots staff to have a meal, you eat your meals to get the meeting room together, let each other's distance to pull closer. In 2015, the turnover rate is only 1.5% of the team, and in recent years, the team's departure rate basically stable at a reasonable level.

Team culture, of course, it is not only easy activities, pleasant communication, on the job, "like soup day give young people a little bit of pressure, some challenges. "Design services, for example, to write 200 patents, a year on average almost everyone should write a." Nowadays, smic has been and is applying for more than 11000 patents, and every year, companies still maintained a huge number of patent applications. Soup day implies, patent work assessment on employees each year is a hard targets, asked you to write a patent, and not for number, but to encourage young people to innovate. "Only applied for a patent, to establish the confidence of the most basic. Young people tend to think the patent is unattainable, so dare not innovation. The company not eat their patent, but can be successfully applied for a patent for young people to build up confidence, began to slowly accumulation from micro innovation."

For the team, soup day ". "I gave the team's goal is to become one of the best team in the industry. 55 nanometer smart card field, we have the world's leading, in support of 14 nm on the research and development and other new technology research and development, our basic IP module should be perfect; ultra-low power consumption, the field of Internet of things, we are in the layout, construction of ecological environment together with the international advanced IP company and new business mode; in terms of regional distribution, we should not only have domestic team construction better, even in the United States silicon valley new capable design service team; in terms of customer service, we not only to do bridge and the link, but the degree of intimacy to do 'double-sided adhesive; also good experience and practices gradually extended to the various regions outside China..." Speak of the target, soup day "gushes, a good blueprint has already been painted in his heart.

Patriotic professional work

There are three "he gave me the impression of patriotic, professional, pragmatic." A private contact with soup day "has a lot of management personnel said," he often said as shameful waste and corruption. The social resource, enterprise funds he always told people to use appropriate, cherish. He is a really put state in the heart of man." Walking alone in the eyes of many colleagues, to return the soup of the day "gives the impression of always.

Soup day "was born in a typical intellectual family. My grandfather was that the older generation overseas students studying in Japan, the early era of national humiliation is grandfather impression has been etched deeply in heart's pain. Soup day "parents is a professor at the university of nankai, patriotic spirit, the tradition of nankai university. Grew up in the university campus, soup day thou shalt hear is parents and colleagues about national and world events, talk about the history of science and methodology, and further the development direction of each course. "Even in" cultural revolution "that harsh environments, they are not pure heart lost, sometimes in order to view, and even red." Soup day shen recalls.

Day "memory in soup, the different disciplines of the university teacher has such a consensus: chemistry is an important tool to biology, physics is the important tool of chemical, is the important tool of physics and mathematics. So he thinks, no matter in which science and engineering in the future, a good mathematical foundation can't be wrong. In addition, the domestic high esteem, "hydrogen bombs" achievements for the development of industrial and electrical automation control. "Have been interested in soup day, also have hands-on experience. Therefore, when an opportunity comes, he chose to belong to the category of applied mathematics, control theory as an undergraduate.

"Cultural revolution" was over in 1977, when workers at the factory had been soup of the day "finally got into the university campus. In the factory, he felt the most happy thing, is the chance to spare to factories to open training classes, restore the university entrance exam finally round his dream university. Shortly after he became to restore the university entrance exam this year, the first batch of college students, into the mathematics department of nankai university. Four years later, in overseas, with the support of relatives soup day "to the United States department of Texas a&m university, plans to carry out the control theory of graduate studies.

That era, "going abroad" or a new, been abroad are much rarer, but in the soup, soup day "is not the first to go abroad. Before he left, soup day "came to Shanghai with strange grandfather. At that time, the grandfather already can't see anything, and he took the pen and write a few words to him: make friends carefully, well tohave come back. A few decades ago, my grandfather went to the Oriental was such a mood.

After going abroad, because from the math department to department, schools require soup day "to repeat some university courses circuit and microelectronics. Due to work in a university before, he had taught himself some university primary circuit course and pass the examination without reading on the subject, the three microelectronics and integrated circuit courses directly, at the time, these lessons at home or not. Through this course, he found that the Texas a&m university department is one of the international microelectronics of the town, not only the teachers is strong, and advanced integrated circuit design and computer aided design system, leading than industry leading companies.

In order to broaden their knowledge, soup day "final selection circuit master's degree in computer aided design as a research direction. Day "the research of autonomy in the graduate student stage, the soup is very big, he meet tutor twice a week, to discuss a few hours. Thanks to his research work in the very front, to the graduation, he has put forward the available independent to find the global optimal solution of the stochastic approximation function smoothing algorithm. Combined with mentor's research, they published a pioneering papers in 1990, until researchers in recent years, there are references to the article.

Due to the previous research work leading industry too far, it is hard to master industry to get a job after graduation, with the support of his wife, soup day "decided to continue to study for a doctorate. This time, he was changed back to the way they control theory. In addition to the class and do research, he also teach motor and transformer high voltage equipment in LABS. Although at this point, his study and research are not specializing in integrated circuit, but he said early study broadened his horizons and knowledge, enhance the he dared lead to more permeable research in the field of self-confidence, from more latitude to comprehensive understanding and the understanding question, find the distance between the theory with practice, and try to shorten the distance. Today, he said, this is people often say that "innovation".

After graduation, Dr Tang day "came to teach at a university of Texas, and worked there for seven years, to get tenure. During this period, his part in a NASA research projects of cooperation, let he has been wedded with integrated circuit. This project studies the space radiation environment of single particle of sram flip effect and prevention design. He describe the circuit and the mathematical model of the physical phenomenon, put forward the innovation of single particle flip effect sram cell structure and highly effective method of error correction circuit.

In order to better carry out research, soup day "courses in the large scale integrated circuit design. Has practical research topic because of rich content, links up, keep close communication with industry and his classmates at ordinary times, the content of the course is very practical. Take courses in the curriculum of the graduate students, many are found in famous companies such as Intel and AMD's first job after graduation. Soup day "and from then on, the real into the career related to integrated circuits, since then, from Intel to entrepreneurship to huahong NEC, smic, he gradually deep into the core of the integrated circuit industry.

From on soup "decided to return home that day, means he is going to give up 20 years of life abroad, starting from scratch. Because the child is still at high school at the time, her parents also need wife to take care of the abroad, soup day "can only home alone. Over the years, he can only while on a business trip or vacation time back to the United States with their family. Pay for his family, he is very grateful, also feel indebted. "His wife has been very support me, children complain about when he was a child I 'absence in their growth process, sometimes said I was quick to drop tears." As children grow up slowly, soup day shall arrange their internship experience to China, they for the father of our country, there are a lot of understanding, this let soup day "can now in domestic work more comfortably.

Although only one person, but the soup day "in the domestic life is substantial. For many years, in the work, he has a always adhere to the cause, do charity work, helping children in need. "One is the disabled children, one is a student, there are still many poor areas children need help." Public-spirited soup day "is not only itself, but also to promote public welfare activities in the team, encourage young people to attend. A few years ago, the company will set up the "' core 'liver baby" project, in the past few years has helped more than one hundred children successful liver transplant. Other companies involved in together, he actively encourage industry and take the lead in this sector donations, the money used by soong ching ling foundation for organization.

Positive and optimistic in life soup of the day "nature also have a positive attitude. Although as a senior vice President, he will bear great pressure every day, but he drew out a bottom line: any unhappy thing cannot be more than eight hours. "I have some things, want to also was not used more, or want to do to meet all." For young workers to rush, he also appealed to educate them, often to unload their heart pressure. There was a young man, to help customers design IP always do bad, a lot of pressure from customers. One day, he came to soup day "office said:" this time I don't succeed, then even if I must do a good job!" Soup day "humorously said to him:" I don't want you even if you are bound to succeed!"

Now, smic is hit 14 nano technology and product development. Internationally, the process is not a complete set of technology can be introduced, want to rely on the core's own trip out a road of innovation. Soup day implies: "this is a kind of progress, we introduced the IBM 45 nm technology, then developed the 40 nm process technology and IP core platform; in the age of 28 nm process, smic's relationship with IBM becomes a common development; and now do 14 nano technology and IP core platform, we also want to rely on their own creative thinking to lead the international cooperation, the development of independent innovation."

Although innovation is difficult, but has been on the footsteps of soup day "or confidence in the future, the development of China's integrated circuit industry, he is full of expectation. "In fact I don't advocate employees total to think we were being had on by the people catch up to do. We ourselves ready, if others can do better than we are, isn't it better? In the IC industry in the world, the other" aircraft carrier "of China, what's wrong?" Soup day implies.