Huawei smartphone sales in Taiwan for borrow this year launched by the new products to meet different consumer groups, supplemented by marketing resources increase, the level of human expansion and brand reinforcement, for smartphone sales amount to 30% growth.
In addition, huawei this year in the mobile phone products business also turns more actively, in addition to a wearable device including bracelet, wisdom watch will continue to have a new product introduction, huawei's first foray into the PC market, with 2 - in - 1 MateBook rob city, although huawei has not will be listed as the first wave products listed in Taiwan area, but the market expected, subsequent huawei will also promote the NB series of products in Taiwan.
And corresponding to the development of virtual reality (VR) potential business opportunities, huawei has put VR product development, market expectations may also see huawei VR products launched this year.
Huawei smartphone sales to squeeze into the global top three brands, in 2016 through the continued to strengthen smartphone shipments strength, market expectations of huawei smartphone shipments this year is expected to nearly 20 to 30% growth in 2015 achievement to hand over, total and 1.2 ~ 130 million.
In addition, huawei mobile global brand awareness to ascend, for the high-end mobile phones products promotion, if huawei 20 to 30% of the mobile phone sales growth target this year can duly touchdown, expects huawei smartphone sales amount, could a more than 40% growth in 2015.
In addition to huawei in the global smartphone market development has a good operating results to hand over, huawei smartphone market management in Taiwan also began in earnest, except 2015 handsets shipped 30% growth target, huawei technologies Taiwan general agent - Veda technical deputy general manager of wireless terminal product chong-de xu said that in addition to the action to pay, software and other differences, due to the different brand owners of the specifications of the hardware difference this year is not big, also make the competition between companies turns in the direction of the brand, quality, etc.
But huawei brand recognition in Taiwan at present still have considerable space to grow up and hope that borrow from new marketing resources, cooperate to continue to launch new products, can cause huawei brand in Taiwan have better market acceptance, and prompted sales amount in Taiwan in 2016 for smartphones can continue in the growth of 30%.
In addition to the mobile phone, huawei device and wear in the tablet computer products such as operating force will also promote. According to statistics, at present the single wear device month demand about 6500 ~ 6500 in Taiwan, although huawei not divulged apparel equipment sales target in Taiwan, but huawei also hopes that by wearing devices continue to push new products, can let the city of apparel product sales in Taiwan rose.
The other outside, huawei recently published the first 2-1 in MateBook of NB products, in addition to the mainland market, expected huawei will launch this product in parts of Europe first; And Taiwan was not the first wave of the listed countries, but the industry expected, huawei's subsequent lift tablet sales at the same time, if the synchronization integration MateBook sales can be the wasted effort effect, and Taiwan is NB town, it is a huawei MateBook sales training and watching the market to accept the outpost, so the fastest in the second half of huawei is expected to promote import MateBook products in Taiwan.
In addition, in terms of VR products layout, chong-de xu is pointed out that huawei's technology research and development direction in order to satisfy more consumers demand is made, and at present, huawei's global smartphone sector with 15000 employees worldwide, of which 70% proportion of r&d personnel, therefore does not exist in VR product development technology bottleneck, but needs to be more cautious assessment marketability.
Pathways are expected, however, because of millet, and other providers will also launch VR products this year, so the space, huawei has no absence is just in addition to the hardware terminal products, huawei how to find a more appropriate business model, or have to be huawei must think more consideration.
