If to just do key words to summarize the past 2015 years, believed that "a" is the key point of cannot bypass.

Over the past few years, driven by semiconductor manufacturers, a variety of powerful functions, performance, the complete module to the front of the developer, a new era of hardware development is more and more simple. Moreover, the open source community, policy support, including students, artists and designers, many ordinary people have joined this wave and guest.

A new era is change the global innovation process.

Open source development board to create a more simple

As we know, is made up of different components of electronic products, and only them right "assembly" together, to make it work. In the process, the most important thing is to "technology", and the key technology is people. Atmel marketing vice President Sander Arts once said: "the technology only out of the reach of most people, be used, to give it life."

Atmel marketing vice President Sander Arts

But in the past, Arts it say in this sentence are limited to those people who were electronic professional education. Because before product development, the engineers are made from the periphery of the chips with different design, the inside of the each resistor, each capacitor need engineers carefully. Those who had no specialized education is impossible to completely solve the problem.

But by the Arduino development board, greatly reduces the electronic design industry barriers to entry.

According to Arts, the Arduino is a based on Atmel controller developed an open source development board, the board of the rich peripherals and corresponding open source community brings huge technical resources to support. This community is very important, especially the latter, many developers in sharing project and code let we develop hardware become ever more simple. Arts emphasis.

And the Arduino is indeed supported by the electronic lovers.

Arts, according to the college students oriented hackers marathon Hackday ever held a hardware competition, finally selected the top 10 works, 80% were using Arduino. It embodies the Arduino itself a powerful attraction and applicability. Also reflected the Atmel in support of this product, to support the hardware construction of vision and sense of mission.

Innovation brings the infinite imagination of space

Arts share a words: "want to predict the future is the best way to create it yourself, according to a meaningful way to create, anything is possible." In this sentence, we can see Arts express the point of view, as long as you dare to think, a lot of products to be able to become a reality.

But constrained by many engineers work resulting in a decrease of the idea of limitations and exchanges with the outside world, let the innovative ideas. But this in the Arduino coming of this kind of product has changed. Arts, points out that hardware, including artists and designers, the idea of new participants a powerful and unconstrained style, the Arduino community of different ideas. Make the hardware more interesting, let a guest more passionate.

The Arduino of application of different Arts gives the following example:

Example 1: the name of parker ALS patients developed a wheelchair by eye control, because this product is open source, anyone can put the idea to make their own products to use.

Example 2: someone called Open one Bionics prosthesis, it is also an Open source product, there is demand can easily use it to make a very cheap lightweight artificial limbs.

Example 3: one lives in California of the Dutch did an irrigation system, called Vinduino can intelligently to the vineyard irrigation. According to him, this system can save 25% of the water to the vineyard, the product is also open source.

In addition to the open source, the commonness of these products also includes are using Arduino, is aimed at a few different demand to develop creative products.

Only the continuous creativity, can promote the progress of the world better.

Atmel's new strategy to help a guest

Advanced technology, combined with creative developers, provides the basis of the development for the guest change era. But for these a guest, if you want to succeed, it will take some other support.

Arts, as a semiconductor company dedicated to serve a guest, Atmel's goal is to the whole ecosystem of the guest group set up more complete.

"Space leading to the market by creating in the process of establishing a complete ecosystem, need to all sorts of different factors, some of the guest may be lack of semiconductor companies support; some of them are lack of legal support; some lack money, some lack of manufacturing, Atmel want to be able to help you in this process, work together." Arts added.

And in order to help the guest group, Atmel is also do some changes.

Founded in 1984, the semiconductor companies in the United States in recent years gradually jump out from the traditional marketing model, is to build a large platform. According to the introduction of Arts, new Atmel platform mainly focused on the following work:

First of all, to social media, for the customer solve the problem of promotion.

According to the data provided by the Arts as we know, Atmel within ARM's community views is the biggest of all. In addition, Atmel capacity and amount to be read blogs and other 30 compared several semiconductor company blog up data, is also worth mentioning. In other words, Atmel has huge amount of fans.

In the words of Arts, Atmel but not sell semiconductor company, it is a sell semiconductor media companies.

By the influence of the platform, help with Atmel products equipment. Whether for Atmel or developer, this is a win-win choice.

Second, and raise cooperation platform, to provide a guest sales channels.

We know, the current product has smaller profile, the problems such as lacking funds etc, Atmel has seen and this, to borrow the big platform, connected to the developers and kickstarter and indiegogo, the relationship between the raised platform for developers to provide the product sales channels.

Arts give us an example: a company has in Atmel help raise website in the bypass of obtained the raise of tens of thousands of dollars.

Moreover, providing technical support is a must.

Technology as the key part of the success of the product, is a customer focus. For Atmel, it is essential services. After all, this is also the foundation of semiconductor company standing.

In addition to the above services, Atmel company cooperation, both at home and abroad to help the guest are creative. For example, in domestic and jingdong cooperation held a contest, and WeChat partnerships make development board. These methods can greatly reduce degree of difficulty of development of developers.

As Arts said: "at this time of Atmel will undoubtedly become a incubator."

Atmel, of course, provide developers to use the above service is the premise of need Atmel products for development.

When asked about the future of the guest this question, replied the Arts, numerous countries and regions, including China, is to promote education and guest, believe in the future and the influence of the guest will be limited.