According to foreign websites, reports, Bosch automotive parts companies plans to invest augmented reality (AR) startup Reflekt, obtain a minority stake, to strengthen the partnership, and joint development of the world's first set of AR industrialized software platform.

Relationship between Bosch and Reflekt for 2 years, main development used in manufacturing, service, training and marketing aspects of the application. Both have sign contract at the end of December 2015, by the Bosch through the acquisition of stake in strengthen the cooperation of the two companies.

Reflekt is located in Munich, Germany, start-up companies, was founded in 2012, a total of 25 employees, mainly provide AR solutions. The deal is still to antitrust authorities for approval to take effect.

Bosch service division of Marketing Department commissioner Peter Meyen Hans - said that the future will be widely applied to the AR in life, to manufacturing industry and auto after-sales service market, for example, can save time and reduce the cost effectively. Reflekt's chief executive Wolfgang Stelzle, said the investment case not only can strengthen Reflekt partnership with Bosch, can accelerate the internationalization of Reflekt more steps and product research and development.

Bosch investment startups Reflekt AR platform research and development of industrialization

AR in the real world can be combined with expansion of information, enhance the user's perception, for example, when the user use the camera on the smart phone or tablet to a specific area, it will be related to the area, the 3 d objects or digital information such as film, and 3 d objects or film is displayed on the screen unit. AR can also be for car workshops and technical personnel to see actual size and location of components, and at the same time show manual work, the error code and necessary tools and information.

Bosch and Reflekt early into AR application development, combining Reflekt AR technology and Bosch expertise in the field of file and service, launched a series of AR application in the past 2 years, become the global leader in industrialization. The two companies cooperation development Platform for the AR (Common Augmented Reality Platform) will is the world's first set of AR industrialized software Platform.

Through this platform, can easily will highly complex AR applications and digital video content, integration and technical documents or diagnostic procedures, can be integrated with the existing IT infrastructure. In addition to automotive industry, Bosch is actively studying the possibility of the platform is applied in other industries, the complete solution will provide platform contains Bosch system authorization, consultation, engineering technology and complete services.