At the beginning of the international consumer electronics show (CES) 2016, after the late February in global mobile communications conference (MWC 2016) will pick up the stick, in addition to the brand owners have pushed new smart phones, tablets and wearable with new products, such as a coffret Taiwan IC design industry is more looking forward to the new chip solutions market acceptance.
2016 new handsets highlights include double lens, fingerprint identification, wireless charging, Type - C, stress measurement, high detection, optical zoom and optical hand shake proof, etc., to emphasize the chip cost-effective Taiwan IC design industry, if the customer is willing to adopt new products, will help the company get rid of the booming fog ahead of time.
Cell phone related system chip suppliers, points out that most of Android mobile phones in recent years, new product with Apple (Apple) to the iPhone, because the new iPhone application is mostly need special software and firmware support, even if the Android camp ahead on the hardware specifications, failed to effectively stimulate the terminal consumer is bought, instead of dispute prompted Android mobile phone forward generation iPhone specification to follow up.
In fingerprint recognition, for example, expected in 2016 will be a lot more been adopted by new Android mobile phone, and coverage is likely to be more than 50%, which can support the functions of mobile payment applications, the Android system in fact has been behind the iPhone for more than 1 year.
As for the iPhone in 2015, the second half of the new push by the stress test functions, are more likely to drag all the way to the second half of the 2016, to meet a few new Android phones begin to use, and will be limited to the early highest order products.
Android behind apple time to pull long more new applications, is the need to wait for the Android system will be related to software and firmware upgrade, design and develop new application interface and function, only can do play synergy.
For Android, 2016 new phones will further improve the fingerprint identification and stress measurement function, even wireless charging and Type - also have the opportunity to keep up with the C interface, this will be the chance of Taiwan's IC design take single main. Especially stated in 2016 to emphasize cost-effective marketing, customers reduce the cost pressure tied up the Taiwan chip solutions.
As for the next iPhone 7 (influences &styles Type - C widely by integrating audio interface, or double lens plan adopted by the optical zoom and optical hand shake proof function, the Cirrus Logic and the DE bono (ADI) has yet to start shipment, Taiwan IC design company even if the heart is weak.
After MWC 2016 exhibition is expected, however, as the customer new products in succession in season 2 listed shop goods, will be waiting for urgent single for a long time of IC design companies to hand over the best opportunity to business growth performance.
