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Samsung search semiconductor business new kinetic energy lock in three areas
Time£º2016/2/24 8:41:30

Samsung Electronics, Samsung Electronics semiconductor technology strength, to ensure that the next generation system with biological processor S - Patch, IoT (Internet of Things; IoT) dedicated semiconductor module Artik and seek a new way for semiconductor and automotive parts.

The root According to local media reports of BusinessPost, industry news, President of samsung electronics kynge south is committed to ensure that the next generation system, the technical force of the semiconductor, in early January showed the first commercial applications of biological treatment of S - Patch, integration of a variety of body information sensor, controller, digital signal processing device with a built-in memory, attached to the user who can detect the heart rate and body temperature values, such as and transmitted to another device.

Three star electronic system LSI division leaders said, will be through the system of new products to the semiconductor business scope expanding from mobile phones to health care, public health equipment in 2016 as the object of supply. Expectations of samsung electronics biological processors will be used in wearable devices, game consoles, Virtual Reality (Virtual Reality, VR) with cars and other device to detect body information.

gold , the south also actively promote samsung electronics into automotive semiconductor market, recently signed with German Audi (Audi) automotive semiconductor supply and development of the contract. Automobile application system on a broad range of semiconductor, contain a variety of sensors and the adjusting device, such as the central processing unit, and semiconductor demand higher applied to automated driving the car. Samsung electronics industry, points out that in order to grasp the artificial intelligence technology, automatic car driving need strengthening technical force, with implementation of high performance semiconductor design of system.

Samsung semiconductor electronic iot system module Artik also plans to market in 2016. Artik is the central processor, communication chips, sensors and safety integrated chips in a small module products, is for wearable devices, unmanned aerial vehicles and home appliance product all sorts of things such as product research and development, is expected to meet the needs of each sector. Reshuffle in the organization adjustment and at the end of 2015, samsung electronics set up under the semiconductor sector iot ShiYeHua group, is expected to strengthen the research and development in the field of Internet of things.

Global personal computer (PC) and intelligent mobile phone drop in demand, competitors production increases memory prices are falling. The mainland thunis group storage market, under the support of the government makes industry outlook more difficult.

Samsung electronics will be the main body to mobile application processor (AP) and semiconductor image sensor and other intelligent mobile phone use system, but a Qualcomm, Qualcomm and Sony developed markets such as the strong. In this case, samsung electronics, only in the car, IoT and new areas such as health care seeking semiconductor business way.

Because of intelligent mobile phone business, samsung electronics store profitability is less, so the success of the semiconductor next generation system, will have a decisive effect on overall performance samsung electronics.

Kynge south recently said publicly, south Korean companies can't just rely on memory semiconductor, must find new growth momentum in the field of system for semiconductor, more to find a way to preempt the new market, it also revealed his ideas.