On the choice of China's new energy technology, hybrid and pure electric battle lasted for many years, now, the former as a transitional scheme, while the latter as the main direction of future strategy is already clear, but it is still controversial.
Recently, according to a study overseas Chinese pure electric car ownership of increase and the curve of the air pollution in almost perfectly, and at the same time, the range anxiety, lack of supporting facilities, such as the existence of objective problems, the pure electric vehicles encountered in the process of promoting public crisis.
Although "awkward position", but the advantage of hybrid technology is with its mature and reliable gradually been recognized by consumers, with the addition of some new models, hybrid market has also become more lively. But the reality is that behind the new energy vehicle sales in China surged last year, the sales of hybrid cars are still less than half of the electric car.
Hybrid, actually lost in which again lost to who?
Why choose a hybrid?
Cat, a Shanghai common owners, from home to company two point one line is his daily life. A year and a half ago, the cat bought a plug-in hybrid car, since then started to write your story with new energy vehicles. At first, he buys motivation is "simple" : free lottery. However, more than a year, he has no longer adapt to fuel cars. "Let me choose again I will choose it (hybrid)."
Like a cat, with "free licence" motives of consumers. "Buy a hybrid car, everything is in order to avoid a lottery and get a lot of subsidy." One industry expert in said when he had an interview with tencent's car.
Shanghai card, to be called "the most expensive tin", most of actual transaction volume in 90000 the price of many consumer Shanghai brand "off". However, plug-in hybrids and all-electric cars, Shanghai was listed in the "to encourage the purchase and use" new energy vehicles, this means that in Shanghai, a plug-in hybrid car such as qin, also can get new energy passenger car special licences for free. Such preferential policies to attract some consumers demand of car has just stirring.
Hai GUI zhang, in overseas is very concerned about the green travel. After returning to change directly purchased the hybrid prius, "urban congestion road hundred kilometers 3 l of fuel consumption, compared to fuel vehicles, can reduce a lot of emissions, but also can save a lot of cost." Many environmental activists like zhang bought a hybrid car, and recommended by friends actively "try".
As an environmentalist, zhang represents the voice of many people, their ideas may be very simple, just want to drop on their own efforts, try to be green travel, contributes an own strength for the environment.
Net mice a qin owners, who lives in tongzhou zhangjiawan industrial zone, is also in tongzhou activities, as far as one-way is generally not more than 30 kilometers, enough for daily use pure electricity. "Electricity 5 dollars to run 80 kilometers, if oil for more than 5 dollars, can charge who go?" Rat calculated brushstroke zhang, in addition to the gap between electricity and gas, the fuel vehicle daily maintenance costs are higher than the hybrid, "so, although buy disposable spending is high, but will deal with it."
15 km to and from work at ordinary times back and forth, the biggest indoor schedule 37 kilometers, don't need a fire engine; Unit 7 km away from home, the home unit has a charging infrastructure, "in s electricity is cheap, no VAT people are willing to start the engine with your illness"... In the BBS, and mouse, calculate calculator owners not in minority, save money, become the main motive to buy this part of the consumer.
Cat, zhang, mice, and their words reflect part of the purchase of hybrid owner's voice. Free licenses, environmental protection, save money, the position of each person look at things is different, different feel nature. For hybrid car owners, though made the same purchase action, but the starting point is different.
The market is undervalued
"The first car in life, I am not disappointed." Qin the owner of the cat, this sentence always linger in my mind. And similar words, the owner is not the only one in the BBS.
In BBS, pure electric vehicle owners can be seen everywhere in the process of charging pile installation caused by the twists and turns, from battery energy attenuation range anxiety, rechargeable difficult problems, such as in the hybrid owners BBS, rarely see a similar "fun". They hope is like the pure electric vehicle owners, "can enjoy use of countries that new energy vehicles to regard sb with special respect or new views of preferential policies, and be able to enjoy an unlimited sense of respect for the preferential policies."
Song, one of the guangzhou Toyota 4 s shop, the sales manager, competing goods are the selling points of a query fixed work everyday after work. "Not only did I know that I'm selling the characteristics of the car, I also know that competing goods, the characteristics of better introduce to the customers." When he spoke of the hybrid electric vehicle market confidence, this potential energy as the first to hear gunfire market, discourse is revealed in full confidence.
According to the plan, by 2020, pure electric vehicles and plug-in hybrid electric vehicle production capacity of 2 million vehicles, the cumulative volume has more than 5 million vehicles. In 2015, however, pure electric vehicles and plug-in hybrid electric vehicle production capacity of less than 380000 units. From 380000 to 2 million, in the middle of the gap is that to pull more and more enterprises, smell taste: with the traditional energy vehicles a year, compared to less than double-digit growth this market has already become a piece of blue ocean.
This market is really fascinating, according to rough statistics, tencent cars more than half of the mainstream car companies will soon join the "battle", to layout the was his "undervalued" in the market.
Byd, dip development scale in the field of new energy, already first launched Song Shuang template it this year, or later will launch of yuan, Ming, and so on. Now import four large hybrid Toyota sedan, the future is expected to import such as highlander hybrid version of the other car.
Auto industry never lack of "new man" and a follower. Shanghai, guangzhou, the Great Wall, also made the development needs of the new energy strategy that accords with oneself. Participation points soup, not only its own brand, multinational companies will participate in the "battle". BMW, mercedes-benz, Volkswagen, general motors, will also be introduced such as hybrid domestic X1 and 3 series, A6Letron plug-in electric hybrid or CT6 hybrid version, etc.
In theory, the enterprise in making products on the planning will be a series of detailed assessment and make predictions to the market in advance, so big in, along with all the also reflected from the side outstanding enterprise value of the hybrid electric vehicle.
Spare tire spring in where
According to the latest figures, as a new energy vehicle demonstration promotion contribution in extremely high city, Shanghai has sold about 26500 vehicles last year hybrid vehicles, for the contribution of more than forty percent of total sales.
"Compared with other demonstration city, Shanghai policy comprehensively, high coverage, a large number of foreign car companies to promote the new energy vehicles. At present, sales of new energy car companies in Shanghai for more than 30, 70 kinds of models about." Shanghai new energy automotive propulsion af129 once said, director of the office.
In contrast, Beijing's attitude is very clear, "don't adopt a hybrid car. This also means that Beijing new energy car policy opens a door for pure electric vehicle, and did not open a window for hybrid vehicles.
While shenzhen subsidy policy regulation, the popularization and application of new energy vehicles in shenzhen enterprises request for subsidies for local car reach a wholly owned subsidiary of nonlocal registered in shenzhen, the registered capital of not less than 50 million yuan, this request will most other brands between intangible block at the door, make consumer can choose single models, not only reduces the car companies to promote the enthusiasm, also indirectly blocked in the local market, to a certain extent caused the promotion than expected.
Hybrid cars, although in the consumer has a good reputation in the mouth, but enjoying the preferential policy, supporting relatively less and less tangible, completely open cities like Shanghai. For the development of hybrid electric vehicle, open the Shanghai market is undoubtedly a spring-like warmth. As a national development of new energy automobile spare tire hybrid cars, whether by open cities such as Shanghai and usher in the development of the spring? The answer, it seems that still need time to prove it.
Have such a group of Numbers, in the domestic sales of the top ten models, hybrid occupies four seats, and, according to data from Toyota as of last November, Toyota hybrid models in the global total sales has more than 8 million vehicles, drivers directly to save 5.8 billion gallons (21.95 billion litres) of gasoline, and reduced by about 58 million tonnes of carbon dioxide emissions.
As a new energy technology route of "spare tire", hybrid should play more role in the transition period, but the reality is not optimistic, such as imagination, perhaps many years later when people look back on this period of development, can get the correct answer to who lost to hybrid.