Because of the recession, the rise of tablets, the laptop market demand stagnated, brand factory and panel makers with a higher resolution display to attract consumers. According to market research firm IHS Inc., estimates that global demand for laptop panel in 2015 fell 12%, the volume of only 176 million pieces.
Face the laptop inventory backlog, the brand manufacturer and panel makers hope through to monitor product line upgrade to boost demand. Is expected in the first quarter of 2016, FHD panel will occupy 20% of the notebook computer market, in the third quarter of 2016, the number will rise to 30%.
"Laptop brand suppliers reservations on the outlook for 2016, they want to seek more economical way to increase sales, reduce the backlog of inventory." Display research senior analyst at IHS Linda Lin said: "the last quarter of 2015, the panel price once fell to break-even point, depreciate sales promotion can no longer be as sales way of panel, so the upgrade is the only way out."
Laptop display panel in progress 0 FHD specifications
Different resolution panel delivery ratio
IHS Large size Display tracking report, Area Display Market Tracker), according to the resolution of the upgrade consumers can bring the most intuitive feelings; The panel prices also mean that laptop upgrade will be more easy, the price can let more people to accept. In fact, in 2015, the HD display and FHD display panel gap has narrowed to $10. Lin said: "the resolution up to the level of FHD, will is the next trend of laptop display."
Samsung Display (Display) and LGD (LGD) industry leading manufacturers, and concentrate on IPS, viewing Angle and low chromatic aberration laptop Display research technology of FHD resolution. Lin said: "this two south Korean FHD IPS display panel makers roll out, aim high order notebook computer market, in addition to meet the advanced products of the brand factory planning, under the downward trend in panel prices, they can more effectively control FHD IPS screen display panels with general specification spreads."
