Face the automatic car driving and connected to the Internet and other new generation automotive application prospect has illuminated the next wave of rapid growth path, including Qualcomm, Qualcomm, huida (NVIDIA) has high decibel announced and Audi (Audi), Volvo (Volvo) work together.
Qualcomm, chief executive officer Steve Mollenkopf forecast, the new Audi 2017 Q5 will use Snapdragon 602 a solution, and innovative way of module design; NVIDIA will also throw with Volvo autopilot system develop the bullish news.
As for mediatek, of course, also does not fall, after general manager xie qingjiang has forecast, automotive entertainment chip solution will not install later market is given priority to, would be to directly attack brand factory orders, as for the subsidiary jie, will also be seeking mutually beneficial symbiosis with China automobile industry chain.
Steve Mollenkopf said, qualcomm for car networking application design, the launch of 3 g communication technology since 2006, 2013, after upgrading to LTE generation internal introducing LTE - A planned 2017 specifications, 2020 across later 5 g communication technology, provide brand manufacturers the most complete car networking application technology and specifications.
At the same time, through the modularization System Architecture (Modular System Architecture) and the contract, will be able to easily through the chip to replace the way, in the shortest possible time to upgrade the vehicle wireless links and multimedia application function, keep high design flexibility.
Such module design method, can save brand depot is always a cycle for five years to launch new models of learning curve stress, high makes general introduction Snapdragon new platform, is rapidly gaining brand factory special favor, also can be mass production in 2017 chip.
Qualcomm also announced its latest generation of Snapdragon 820 series platform, especially for the global automotive electronics market in addition to launch 820 a and 820 am two big series solutions, through breath integrate 64 bits CPU, GPU, single chip and DSP, collocation of sensing element, ADAS, and other applications such as security, hope to expand market share in car chip can accelerate.
NVIDIA more blockbuster announced the latest has 12 core DRIVE PX2 chip solutions, integration of a new generation of the ARM architecture A75 CPU IP and their own strengths GPU IP, breath support 12 image processing functions, heavily to upgrade the future cars on wisdom study and surroundings the function of the sensor.
NVIDIA make vehicle automated driving dreams come true as soon as possible in an attempt to heart, not only for Volvo's strong support, the previous audi, BMW (BMW), mercedes-benz (Mercedes - Benz) and Ford (Ford), also in the NVIDIA pocket on the list of technical cooperation, product and technical cooperation with each other.
Than qualcomm and NVIDIA directly out of brand manufacturers to the platform, mediatek has interest in global automotive related chip market held high, but still tend to adopt the internal r&d team attitude ducks paddling, and compare with of lay particular stress on cross-strait cooperation in the automobile industry chain, downstream company first, so the progress is still reluctant to let go of cooperation with customers.
However, xie qingjiang not loading is given priority to, the market will still said mediatek to directly look for brand manufacturers and technical cooperation strategy, our company in the networking and unmanned generation, find the market stage mediatek can play.
