Throughout 2015, the Chinese and foreign color TV manufacturers, mostly around the various technology, all kinds of color television display screen concept began a round of round of the battle from a distance. "Held recently, skyworth OLED peak BBS" for future products, released a new generation of OLED TV in advance the layout of HDR technique development strategy in 2016, so far more certain OLED TV will become a new generation of display technology products.

In mainstream color TV manufacture enterprise and upstream panel under the dual role of OLED TV consumer market has also have a fully mature market environment, it also effectively promoted the OLED TV consumption boom coming ahead of time. According to the national bureau of statistics data show that in 2015 China OLED industry (including mobile phones, TV, etc.) shipped 90 million pieces. Prediction of OLED market scale will reach 165 million in 2016, China the OLED panel market scale will reach 41.37 billion yuan. Skyworth as first OLED TV manufacturing enterprises in China, and on the OLED TV promotion skyworth is China and even the world one of the most active, which effectively boost the skyworth OLED TV keep grow, in 2015 China's share of the first sales volume of OLED, become a spectacular.

And from the product form, from the initial 2 koled, 4 koled, to WRGB (4 k) 4 color OLED, HDROLED, OLED TV are forming on the diversity of technology. And the richness of OLED TV also has a choice on size, the current OLED TV 55, 65, 77, such as size has achieved mass production. And it is worth mentioning, skyworth WRGB (4 k) 4 color OLED TV launch, the realization of the revolutionary each pixel independently, opened a new era of China's color TV set, so to speak. And new HDROLED TV skyworth, and release true HDR standard, will lead the color TV industry into the era of HDR new display standards. At the same time, skyworth in 2016 will also hand in hand LGDisplay, 1 mm thin which wallpaper (wallpaper), OLED TV. As a result, can literally OLED TV shows industrialization advantage has been formed in the future.

Famous home appliance expert, deputy secretary-general of the China electronic chamber of commerce Liu Renbo said: from the current OLED TV technology research and development of mature, ability of the mass production, as well as the price of hitting a key elements such as space, OLED TV set for 2016 years. Small screen OLED will spread, WRGB4 color technology on the screen will mature, and the addition of new technologies such as HDR, will also bring more choices for consumers. OLED's market share in 2016 in the color TV market capacity will rapidly increase, the OLED market penetration will be further expanded.