Recently, whether it's crowded subway, the company was waiting for the elevator downstairs at work, or in the airport or Gao Tieli to go on a business trip, a little attention to SaaS industry will find that seems to be everywhere can see ali nailing and enjoy pin of dispute of advertising. Focus media in the LED screen, commuters expression exaggeration of "no" so that many people remember the one nailing, likewise, enjoy pin guest of dispute of unsolicited advertising is in the eye. Both invested hundreds of millions of yuan of money, the brand advertising cover various media platforms, including mobile client, as well as the subway, the airport, high-speed rail, offices and other traffic more advertisements, its unprecedented for the entire enterprise SaaS service field.
In a first year, in addition to nailing and enjoy pin of dispute to preempt the mental space, for the purpose of enterprise users with local tyrants advertising campaign, the other platform of this field in depth of follow up products, services, channels, etc. WeChat enterprise, enterprise edition letter, do more focused on products and services, and md, this goal, selling more vertical segmentation SaaS services such as product, still in a relatively detailed market path.
Whether in the AD campaign, or to push through and word-of-mouth, want to create the entry type SaaS platform, or take a place in the industry of SaaS, these companies need to do?
First, ali nailing, constructed at pin, easy letter enterprise edition, enterprise collaboration is to become the enterprise flow entrance?
At present, many people either to learn from the successful experience of American SaaS companies independently developed products, either on platform build SaaS model, nothing more is to see behind this field represents the huge commercial value. Enterprises in many aspects, such as training, dinner, take a taxi, travel burden to pay and consumer, if on a platform, will be the O2O trillion-dollar markets. And become the enterprise flow entrance, it is many SaaS enterprise's strategic goal.
Nailing launched in January this year, is in the field of enterprise SaaS ali group's strategic layout. Nailing put forward the strategy of "c + +", mainly from the perspective of the corporate communications, through branding, such as a free business calls quickly get a large number of individual users, and access to the third party SaaS provider, then forms the enterprise service platform for the ecotype.
Enjoy pin of dispute of product form after several big adjustment, at present based on version 4.0 of the mobile terminal of the last November. Just need to enjoy pin guest from the high frequency of dispute CRM process cuts, the instant communication and working process, the product feature dimension reduction to general communication in the work level, to tap into the third party SaaS provider, to become entry type enterprise SaaS services platform.
Launched in November 2.6 the new easecredit enterprise edition, both carry on China telecom's IM instant messaging. Business calls to mobile call landline number, only as a work phone does not involve personal relationship, does not fear the employee job change lead to customer losses, more can hold a conference call anytime and anywhere. And Lord based on easecredit version of PC and mobile multiterminal synchronized light office OA platform. Leave clock in writing the report from soup to nuts, auxiliary office applications such as global employees working status, help enterprises to realize mobile office. Easecredit enterprise edition through the enterprise address book, etc. To obtain a large number of users, and access to the third party SaaS provider, eventually building enterprise flow entrance.
Second, into the large and medium-sized enterprises, the SaaS platform across the mainstream market gap.
As is known to all, the United States SaaS services developed rapidly in recent years, both the entry platform Slack, HipChat, or focused on the areas of vertical Salesforce, Workday, Trello, etc, are suitable for small and medium-sized enterprises, and even some large enterprises work, such as Salesforce has got the order for 10000 seats of merrill lynch, is its market value has reached more than $500. And 14 years to cut into the enterprise communication Slack, only a year as the application of all kinds enterprise's entrance, market value is $2.8 billion.
However, SaaS platform as the efficiency of auxiliary office tool, at present is not accepted by some large and medium-sized enterprises in China. Investigate its reason, one is at present the demand is rigid, is dispensable, some large and medium-sized enterprises have no incentive to change the way of communication to try new model; Is on the other hand, could not find fit customer base, or large and medium-sized enterprises of mainstream users have yet to see the model results, although many enterprises have the needs.
Domestic SaaS platform can like Salesforce, therefore, to always try to persuade a big business started using SaaS services, thus by big enterprises gradually become mainstream, influence to make the pattern or the whole social trends change. If more difficult to be big business acceptance, also can like Dropbox, first to conquer large enterprise of small departments, small groups, small change greatly, pieces, so as to gradually achieve the enterprise and to try and change of the society.
Currently, nailing on the Internet, cultural media, education training, production fast, and other enterprises has made certain achievements, TCL, boe, Denton, poetry and other famous enterprises enjoy pin of dispute team has started to use, and easy letter enterprise edition also in huiyuan, China auto rental, such as China telecom enterprises gradually osmosis.
Third, change enterprise consciousness, develop domestic users using the enterprise SaaS services.
The first year as an enterprise SaaS services, SaaS model also belongs to the field of fresh, many companies don't want to try to do not understand to it. And used as no pay to use the information products used to domestic companies, in particular, the use of such software is used to also need to develop.
Enterprise consciousness change, may be you just need to upgrading of mainstream management group. For example as longer than under the environment of Internet and information technology gradually after 85 and 90 to management positions, like SaaS services such as more efficient management and enterprise operation mode will reach mainstream history stage. Currently many SaaS products in the design concept and function, which greatly considering the various industry mainstream demand and acceptance of employees, with a minimalist style is given priority to, as far as possible to simplify this process, achieve the goal of light office, to cater to users make the use habit gradually.
Such as nailing has stressed that "nailing, is a way of working", advocated nail anytime and anywhere. Come enjoy pin guest the best user experience, and strive to do mobile sales management experts. Yi letter enterprise edition launched "not blindly change way, to be more integrated into the work" light office OA platform.
Finally, SaaS industry competition is inevitable, homogenized competition is still serious. But on the other hand, will thus speed up the evolution of the market, make better products rely on in-depth business process, high efficiency, good service, or other differentiation advantage to win. Although the ISV environment also is not very mature, domestic SaaS service enterprise is faced with various challenges, but in the long term, this model will gradually mature, become the main mode of enterprise applications.
