Mediatek shout 2016 operating three high-growth goal, although the market is rather impressive, but still held some doubt. After all, in 2016 the global handset market prospects, main competitors, such as Qualcomm, Qualcomm, spreadtrum, haisi and Samsung Electronics, Samsung Electronics is not fuel-efficient lamp, mediatek book behind the superior operating goals, motivation is quite intriguing.
Look at mediatek high-level always says what background, observe the company relies on the confidence of the source, should is the big operators in North America, and India, the emerging countries such as southeast Asia, the Middle East, Russia and Latin America long list of customers.
Among them, the north American city share of mobile phone chips are expected to smooth ice, emerging markets and has always been good at battlefield, mediatek by offering a "outbred recent attack" strategy of heavy work, top write written pledge to fulfill a military order directly, in 2016 the best guarantee of operational performance is bound to continue to grow.
Mediatek 2016 revenue of mobile phone chips, shipments and market share is also growing high goals, chow, under the company in 2015 and more than a year out of more than nt $12 billion of revenue contribution, sustained revenue growth target of 2016 reached the difficulty is low.
As for mediatek 2015 Helio X10 and P10, high-end mobile phones chip solution to accept degree is high, the new model will emerge in 2016, more than half a backgammon, cooperate with a new generation of Helio X20, X30 mobile phone chip solutions will also came out in 2016, mediatek mobile chip shipments to the difficulty of jan 2015 is low.
But surrounded by the enemy forces under the bar, keeping to attack by mediatek should not only stress, have a chance of mobile phone chips, share gravitate to nearly 50% of the target, this for every one percent of hard forward, may accompany many gross margin and profit ability of sacrifice.
Compared with qualcomm, spreadtrum for each IP royalty revenue, and the mainland of the government's policy support, mediatek faces dive not to advance is to go back pressure is rising, the attack has become the best form of defence.
In mediatek high-level character rise again after the latest offerings from outbred recent attack strategy will play mobile phone chips, mediatek 2016 share of the main shaft of ascension than market will also be mediatek limited scope of domestic and export market in mainland China, previously recruit foreign mercenaries strategy finally after more than 2 years, hand over the first performance of a north American operators of the order.
Mediatek thank qingjiang, general manager of the truth, because the communications operators around the world are different specifications, product standards, to pass the certification, under a special need to spend a lot of time and effort, after many years in internal layout, expected in 2015 small victory is expected to form a big sweet fruit in 2016, successful telecommunications market to break the ice in North America.
In emerging markets, mediatek also still take outbreeding local operators for good will, almost brand strategy of mobile phone factory orders, in mediatek competition level of intelligent mobile phone chip solution, already from the chip itself competitiveness and brand customer orders, up to and telecom operation to heart, talk to the technical specifications, and infrastructure construction level of the communication.
Although it is still more to mediatek is sacrifice in exchange for short-term profits, in the long-term growth and profitability only read 2016 bad bad prospects, but in fact, mediatek has no refund, if not first to fight our way out to revive morale, it finally forced to trapped in Taiwan, only waiting for the pattern of government captivity, is committed to Taiwan's first Mr Tsai and xie qingjiang's reluctance to accept.
