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By the stronghold of China has become a global innovation
Time£º2016/1/4 9:16:43

Introduction: in this paper, compiled from America's top science and technology media wired, the author is Clive Thompson. From the title of the original "by the stronghold of China how to become a country of innovation, we see" innovation in China "is upending overseas people's minds for a long time" shanzhai "impression. And from the viewpoint of the article selected examples and we can see that China has caused americans wonder in what aspects, attention, praise and panic. At the end of the article, the author compared China to "holy city", an ideal realm of entrepreneurship.

Young programmers blink out a new idea, excitedly after, some scoffed at the people around you. He soon graduate, in a live online video site called YY software development. This is a company located in the pearl river delta, online users $a month. Hosts on the Internet live himself sing, play games and talk show, attracted a large number of audience interaction with them.

Think YY these play just a little bit old, the programmer should try something new - live online dating, a similar TV dating service. Anchor to create an online dating room, invited into the single men and women, guides them to ask each other, can't tell which one is.

The idea for the company's executives hesitated. In the boss's office, a group of people.

"Are you sure you want to do this?" CEO said, "this silly, people would use!"

Insisted the programmer, and no concession, again and again his ideas.

"Well, that you try it!" CEO waved and is passed.

Once the "shanzhai"

This conversation is rare in China in a few years ago. The argument of a cliche is, China out innovative adventurer. Although there is no lack of profit hypertrophy of technology companies, but are mostly imitations of silicon valley companies, rather than from the original: baidu is for Google to follow, tencent is the counterpart of the yahoo, jingdong is local versions of the amazon. Local programmers always proud to claim, "never inferior to others", however, they are missing an important thing: zuckerberg and jobs have the kind of strong inner drive. Such a strong drive from the west coast of the United States has always been faith - quick trial and error, years of trial and error, and tries to find the products that will fire - which for the Chinese traditional education of students is unacceptable, even is dangerous.

Over the years, rote learning become high scores of gripper, and for the wrong punishment, let many students dare to try the unknown. Graduates eager to top of big companies, obtain stable income. From the economic point of view, this phenomenon is easy to understand: China out of poverty in recent decades, but there are still a large number of rural and mountainous area are still struggling in poverty. Stability became a common goal.

However, the rapid development of economy, is gradually disintegrated the stability state of mind, a large number of the elite in the city is becoming more and more confident, more and more brave. In 2000, the middle class, that is, earning between $9000 and $34000 (about 60000 yuan to 220000 yuan annually), accounts for only 4% of all of China's population, by 2012, nearly two thirds of the population has reached the standard. Accepted the higher education at the same time, the crowd turned over seven times, every year 7 million people graduate from college. Superposition of the two factors, make people for adventure had certain acceptance.

"A lot of people in a little more than 20 years old to start a company, just graduated, and even drop out of school to open the company." Kai-fu lee said.

Li is very famous in China, do guide for young entrepreneurs, and provide them with risk investment.

Today's "new silicon valley"

Now, in the first-tier cities, thronged, not big company, but a variety of accelerators and guest room, inside the flocking ambitious entrepreneurs. They no longer expect to offer from Google or apple, like silicon valley peers, they want to create the next Google and apple.

As long as there are ideas, there are also some experience, to get the investment is not difficult. In 2014 alone, about $15.5 billion (100 billion yuan) to startups, in addition to the capital, from investment institutions of professional counseling, advice, and planning followed. (though with the United States in 2014 compared to a total of 48 billion venture investment, China still has big gap) Chinese government - the government also encourage - its damning entrepreneurship specially set up a $6.5 billion (40 billion yuan) fund support start-ups. After 20 years of rapid development, China's economy into the growth bottleneck, political government is eager to find new sources of growth. And technology entrepreneurship is one of the best cut.

So, a new trend started in the Internet and the hardware circle across. A called millet mobile phone maker the meteoric rise of a social software called WeChat quickly spread, miracles are leading a new course of science and technology of China. These local technology company to understand the be fond of of people, grasp the good time of the user's psychology, plus China has the contract based on years of western enterprises set up by the complete the pearl river delta manufacturing ecological, adjacent to the fastest developing speed of India and southeast Asia. Superposition of all factors for local companies to take advantage in the new round competition with the west, as the rise of millet, just a few short years time has become the company in the global handset shipments ranked fourth, as samsung, apple and huawei.

A new silicon valley was born, in the eastern hemisphere.

The first generation of "castellan"

Count the history of the Chinese Internet, which can be roughly divided into three stages, stage arose in the late 90 s: 1.0 by search engines, email, blogs, portal, and alibaba spreading online trading market as the center.

That time, China's lack of basic Internet tools. And already developed American Internet company in China in succession, and the water for the new market. It provides a natural opportunity for Chinese company, and very understand Internet development of the early form, started with a batch of imitating the native technology company arises at the historic moment.

A decade ago, eBay has tried to occupy the Chinese market, finally ended in failure, part of the reason can be attributed to the neglect of China's Internet development. At that time, the network for China's small businesses or a new things, not many people can skilled operation. Alibaba is how to do? Ma has established a strong sales team, to teach businesses how to buy things on the Internet, as a result, the fire began to spread across the country, companies platform has soared. At the same time, ma is based on Chinese general lack of trust, innovation, the mode of payment, the user put the money in advance to a third party, when goods received satisfactory reconfirm shall remit the money to the merchant's account. As a result, a credibility mechanism are derived from the platform.

Ranked as China's Internet companies such as alibaba, as Microsoft in the 90 s in the United States.

Mobile Internet bonuses

The first batch of "shanzhai" the success of the company not only set a model for others, also to a great extent, improve the network infrastructure, paving the way for the arrival of network times 2.0. Around 2010, mobile Internet, Meituan water-bifurcation Deus ex.

Meituan is a based on the geographical position, to provide users with the surrounding mobile APP store discounts or preferential information. Company headquarters the adornment of the intriguing: like into the tropical rain forests, lush green plants with between workstation, white mist from the humidifier rise above. Programmers stare at their computer screens, with rapt attention fingertips is snapped and finely the voice of the keyboard. Office was very quiet, business as usual, only hanging above the heads of the programmers, such as the size of a table for four figures on the LCD screen in game 4, "8309", "8310", "8311"... This is Meituan volume on the day of live coverage. The company's rapid growth over the past five years, online transactions amounted to $2014 in 7 billion (45 billion yuan), is expected to break through $2015 in 18.5 billion (120 billion yuan).

The manipulator behind the huge trading Numbers is a thin and young people talk to whisper softly, he is Mr Wang, a serial entrepreneur, founded had similar social networks to Facebook and twitter. In 2008, he noticed that the company in the rise of the American market, decided that this is a new opportunity. However, he does not intend to copy the American pattern. Years of entrepreneurial let he found it a fatal point - every single deduction businesses more than 50% of revenue, this makes businessman is unsustainable. In order to attract the passenger flow, businesses have to bullet continues to burn, once stop preferential, traffic plummeted. That is to say, by discount attract most of the customers is not sticky.

Seized the pain points, Mr Wang began to power group, all that he will focus on "how to make small shops keep long-term contact with customer, rather than a one-time deal". At the same time, in order to let the platform all businesses make more money, he only charge 5% of the total as commission.

In addition, he tries to extend the service chain of platform. Users can purchase tickets through Meituan not only, still can choose the direct online seat. "In the cinema, you don't have to line up to buy tickets, directly go to the ticket vending machine, location is selected in advance, late also." Mr Wang said.

This seemingly simple service, but for Meituan won a third of the ticket market. In 2014, Meituan 10% of revenue from the cinema.

Why the service economy will rise

Convenience is one of the city white-collar is most in demand in China. These people hold a high-end phones, wore a European brand and use pay treasure to taxi invoicing, went to the art district of Beijing DJ large parties; With public comments on reservation restaurant, and use WeChat location sharing, let friends can quickly find the location; With the autodyne picture show, and then do some landscaping to weibo and circle of friends...

Service economy almost account for half of the city white-collar. McKinsey, according to data from 2013, the life consumption of the service industry occupies 44% of the total amount, in 2022, this number will rise to 50%. Even under the circumstances of economic slowdown, leisure consumption is not shrinking, bank of America merrill lynch data show that in 2015 the National Day long vacation for seven days, sales year-on-year growth of 70%, 36.6% growth of the outbound tourism. And all of these, including delivery, cutting, manicure, massage, taxi, booking tickets, etc., can be solved by mobile phone.

If in the age of 1.0, the network will be moved to online commodities trading, so 2.0 is the service network. Nowadays, large scale of e-commerce in China, with the growth of the ceiling is still far from reach. For example, 80% of the hotel reservation is still done in offline. People full of enthusiasm for all online, in addition to those for reasons of convenience, and more importantly - network to the real economy to become more transparent.

This is different from America.

"In the United States, for hundreds of years the business environment for justice, equality and transparency into trading's each link," lee said, "but China is not so, real estate industry, for example, you want to be transparent, no way. You want to buy a used car, I'm sorry, but this is not consumer reports (in the United States enjoys a high reputation, is famous for its authority objectively analyzes and on car magazine) and Ralph nader (the father of the modern consumer movement in the United States. In his, driven by the U.S. congress in September 1966 passed the national traffic and motor vehicle safety", open the automobile recall system), only the network can cut middlemen in the spheres of interest, to build benign trading system."

Opaque trading is one of the China faces many problems. In addition, environmental pollution, not a sound financial system and a series of problems such as urbanization lead to huge pressure for the Chinese.

In this sense, it is because of the disadvantages of China has given rise to the rapid development of Internet services.

Tech startups, of course, the gold rush also contributed to the Chinese market madness and fierce competition, no matter what field, as long as open a small mouth, then pouring in hundreds of entrepreneurs. By contrast, American society of competition is moderate, for example, two online travel company, Uber and locked in a Titanic Lyft - to contend for the user. In China, Meituan need to kill more than 3000 competitors to secure the business. In China, the winner must be of hardened to break. Mr Wang is the survivors.

Start today, Mr Wang is also the angel investment. He cast a company called e generation driving, drink driving service. Last year the company went to South Korea development. "Because Seoul is the drunk most populous city in the world." Mr Wang said with smile.

The hardware of

The Internet is more and more profoundly affects the Chinese society, go hand in hand with another branch, hardware manufacturing.

China's hardware with other parts of the world incomparable advantages. The country spent 30 years become the world's manufacturing center, large and small electronic factories in the pearl river delta, from the three small workshops to 100 degrees, ten thousand foxconn, complete chain of production and the rich. Here, the new hardware trend is always first to be learned. Both had just finished research and development of sensors and components prices plummeted, the message is like the dust, in a short period of time can fly to every corner.

"Made in China than any other place can be much easier," Han Zheng excitedly said, "because of the shenzhen this treasure."

Han Zheng 32 years old this year, Zepp Labs, the founder of the focus on a motion tracking. The tracker can track user when playing golf or tennis swing motion, after connect mobile phone, can check the related data, and compare with the professional player data, in order to find out the improvement direction. In addition, the professional coach by looking at the data, can provide the corresponding practice.

The founder of former Ph.D. and work at Microsoft research. First-class company, stable life, doing probably never applied to product research and development, he is a little bit tired. Resignation, do a real product, risk challenge, dreaming for himself. So, be a Zepp Labs.

Zepp Labs soon get a $1.5 million (10 million yuan), angel investment in software, algorithms, design all in place, it is also the most difficult of all hardware entrepreneurs face next step, also is the highest concentration of the pit - late looking for factory production prototype and mass production, especially find like foxconn have many years experience, shall be able to perfect the design of the product polishing vendors, even harder.

But now, it becomes easy.

Highway1 is a San Francisco accelerator, belonging to PCH, a leader in the supply chain in its global entrepreneurs choose hardware, to match the best of the factory and guidance, and take the possible risk, reduce the difficulty of entrepreneurship.

The accelerator is not a uniquely American. China since 2010, when the first incubator, since the establishment of the "new workshop" from different angles and different link and service agencies began to help entrepreneurs grow and flourish everywhere.

In institution, entrepreneurs frequently collide, small run, combining incubators financing, market, manufacture and distribution of resources, such as business became lighter. Product developers only need to put all their energy in product research and development, grinding and design, the remaining, can by the incubator for the package.

In addition to the accelerator and incubator, the whole manufacturing chain are spawned new peripheral services, innovative solutions to the original vacuum of supply and demand.

Han Zheng this movement tracking under the help of all kinds of resources, in 2012 in apple retail stores around the world, more than 300000 active users.

Startup the holy city,

In this huge hardware business, its climax, still have to speak of from the several office building of Beijing suburbs. This is the headquarters of millet. Its CEO LeiJunCeng chairman of kingsoft, as an entrepreneur, he had founded joyo, as angel investor, he has had a successful cases such as YY. In 2010, he began with a brand-new field, do mobile phone operating system, and the new model to sell mobile phone, the so-called "hunger marketing", the new phone will be rationed. This let fans crazy for it, network quickly detonated.

"We do hardware, but we are using software to the thinking of doing this. Software will be updated every week." Hugo (Mr Barak Barra), millet, head of global strategy. Participation in millet BBS, fan is very high. Developers any post an article about product updates can cause 100000.

In fact, millet is through frequent communication with fans on the Internet, understand user needs, in order to create impressive products. Millet mobile phone almost sold at cost price, its revenue mainly comes from the surrounding and additional services, such as headphones, hand ring, system change skin. In the end, the millet will implement the profit in the form of electricity, through the user firmly circle, let users on the platform can buy all the things from food and clothing to the ticket.

If from a larger perspective to the sidelines, you will find it is a huge interconnected kingdom all things, from light bulbs, cameras, scales to television, lug plate, air purifier, etc., all items can be controlled by mobile phone APP. Once the user has bought one of the pieces, in a convenient, tend to choose and buy of millet product. Millet building hardware is a closed garden, outside is a fence. What flowers have garden, users to enjoy spring out of the wall.

Millet, however, is not involved in the hardware design and production, is the chain enterprise. Millet just looking for excellent enterprise, investment in them, asking them to make apple have design feeling of products.

Today, the ecological system has been set up. Again look at Google, the Internet of things worth mentioning is the thermostat in the Nest and security cameras, but there is no layout, compared with millet, behind a few streets.

Now China has had the confrontation with the world-class technology company style. "Apple and samsung abnormal anxiety." Senior insiders Bunnie Huang said. (samsung in the second quarter of 2015 the global share of 21.4%, and in 2012 its share of 32.2% compared to the same), in his view, the growth of the Chinese mobile phone also benefit from the adjacent to the population of the world's fastest growing country. This is why millet in overseas expansion is not first arrived in the United States, but poor in India. In the third quarter of 2015, millet shipped 1 million units in India.

For foreign established China's science and technology enterprises in the technology giants of challenges at the same time, also has brought new opportunities: western entrepreneurs are more likely to enter the Chinese market. They flew to China frequently, in hardware or software accelerator met with local partner, looking for suppliers. A French woman came to Shanghai last year, and several Chinese programmers cooperation to create a e-commerce sites, specialize in high-end hotels for high-end crowd of French red wine. Young entrepreneurs in the United States are located in shenzhen in the accelerator HAX hot discussion about the details of the design, where they can be more convenient and fast to product drawings into living prototype. China appears to be turned into a holy city of mecca, a people can be an ideal place for all the collision sparks, silicon valley as many years ago...