According to the world semiconductor trade statistics association (WSTS) in November 2015 report, this year's total global semiconductor market will be flat with 2014, the scale of $336 billion, at the same time, including IHS, Gartner, research institutions, such as IC Insights is widely predicted in 2016 will grow by about 3%.
As automotive electronics, power semiconductor and global market leaders in smart card chip, infineon in fiscal year 2015 has achieved very good results. Plus after the acquisition of the business of international rectifier, infineon in fiscal year 2015 to 5.8 billion euros, up 34% from a year earlier, far above the industry average growth situation. Besides the benefit from the smooth purchase international rectifier, to acquire all the south Korean company LS Power Semitech, acquisition focus on driving assistant system of PCB manufacturers Schweizer Electronic and TTTech's equity, and the technology of gallium nitride with panasonic on future cooperation between the strategic acquisition of cooperation projects and also further enhance the strength of the company.
At the same time, infineon performance also maintain sustainable organic growth. Four divisions: automotive electronics, power management and diversified market, industrial power control, smart card and security performance has risen too, thanks to the following:
- infineon in each region of the auto market will remain a strong competitive power, the car to further improve electrification, infineon innovation semiconductor products for enhancing driving safety, comfort and carbon dioxide emissions are playing more and more important role
- wind, solar and other renewable energy sources and the development of high-speed train, commercial and agricultural market, especially in China's infrastructure construction, to further increase the demand for power semiconductor infineon
- the smartphone and tablet market continues to expand, led to the world, especially China mobile infrastructure construction, such as 4 g network in China to vigorously develop and 4 g base stations widely construction, a lot of added to infineon power management chip and the demand of high performance silicon microphones
- bank CARDS are a large number of our country and the United States from a magnetic stripe card into the financial IC card change, smart phone, watch for the increase of mobile payment function, and safety in the industry and the importance of car networking 4.0 is widely cognitive, greatly promote the safety of infineon chip business growth
In 2016, infineon remain optimistic about their performance of continuous growth, in the field of auto, auto intelligent, environmental protection and security is the key development trend, such as advanced driver assistant system, automatic driving, car networking, electric cars, etc.; In renewable energy, such as wind, solar, especially the market of China and the United States, China's industrial infrastructure, as well as household appliances and the server, and other fields, including intelligent power module, power management, and other power devices are increasingly highlight its importance; Under the environment of Internet of things security requirements are emerging. These aspects are considerable growth for infineon products.
Infineon technologies (China) co., LTD., President and managing director hua su
Infineon in China's future strategy: win-win cooperation with China
Since entering the China market in 1995, infineon has benefited from China's rapid economic growth, and the Chinese government attaches great importance to the policy guidance in the field of new energy, such as dividends, in the twenty years, infineon in the layout of the home and investment has reached a certain size, including set up offices in 12 cities, three factories, after two r&d center, a logistics center, and nearly 2000 employees, etc.
In order to promote the greater development of their own, also in return for the Chinese market, achieve win-win "power development in China, and China's" goal, infineon next will be China's strategy of focusing on the following three aspects:
O as 4.0 one of the founding members of German industry, infineon power "made in China 2025".
In October 2015, when the 20th anniversary of the founding the first infineon wuxi factory, infineon announced in wuxi was founded after the second word smart factory, wuxi plant will play a unique expertise, infineon smart manufacturing for our country's manufacturing enterprises, production lines, system integration and other partners to provide demonstration and consulting service, share successful experience, helping local Chinese manufacturing to intelligent production efficiency upgrades.
O continuous attention and support China's emerging industries, including smart car, smart home, wearable equipment, robot, and low-speed electric cars and so on.
With the support of Internet of things platform and technology, many industries are positive intelligent upgrade, and even thoroughly remould oneself, emerging industries and opportunities are constantly emerging. In automotive electronics, power semiconductor and global leadership and technical security chip, infineon will be intelligent, efficient and safe in emerging industry to make positive contributions, such as automobile intelligent essential senior car driving assistance systems, radar technology and networking security protection.
O help local customers in the world.
China for the first time since the reform and opening up period, "introducing" at the beginning of this century also rise to China's national strategy of "going out". , according to the xinhua newspaper network in recent years, China's foreign investment growth faster than the absorption of foreign capital, will become the foreign investor. Infineon is Germany's largest semiconductor company, all over the world, especially in economically developed Europe and the United States, Japan, and the rapid growth of the asia-pacific region have operating network. In cooperation with the customers in China, infineon not only help customers growing at home, will also actively use their resources in other countries and regions, to go out, to support local customers, grow into a global influence multinational enterprises, achieve win-win situation.
The development of emerging industry while creating opportunities, also will bring some challenges, including the market competition for local talent, some industry standards, laws and regulations, and business model needs to be further discussed and perfect, such as networking, automatic car driving, etc. Infineon will by strengthening cooperation with local enterprises, to build the ecological circle, and the industry chain upstream and downstream jointly cope with challenges, it big in the market.
The Internet of things is still the important impetus to its economy
Infineon believes that the Internet of things as a foundation upgrade platform in all walks of life, is the important driving force of economic development in the future. Infineon advanced sensors and credible safety, efficient power management, as well as across application control technology will help our customers improve the Internet of things environment business intelligence, safety and energy efficiency, realize the sustainability of its business success.
In the field of Internet of things, infineon will focus on the following core market, further explore the new business model under the Internet of things. Include:
4.0 o industrial: industrial automation, industrial and industrial robots
O transportation: automatic driving, car networking, team management
O energy: smart grid
O consumer: smart home, home appliances, wearable devices and intelligent lighting
O information and communication technology: the server, the connections of safety and energy efficiency
For example, infineon is helping our country the world's leading supplier of information and communication solutions to create end-to-end whole iot security solutions, the construction safety of ecological environment of the Internet of things together.
Mergers and acquisitions: infineon will continue to focus on high quality assets
Based on the company's future development strategy, in order to better serve the global customers, in January 2015, infineon successfully completed the strategic mergers and acquisitions of U.S. international rectifier company, not only to further consolidate the leading position of a company in the field of power semiconductors, and enhances the semiconductor materials (i.e., gallium nitride) in the field of advanced knowledge. At the same time, the m&a has brought the new business model for the company, especially for the Chinese market, enable infineon to a more flexible and multi-channel service home constantly changing market demand.
Infineon think integration acquisition is a big trend of semiconductor industry, on the one hand, m&a is different for different companies strategy; Semiconductor industry becoming more mature, on the other hand, tends to slow development speed, at the same time, vigorously develop the semiconductor industry in our country, transnational mergers and acquisitions as an important means of the strategy implementation process, which to a great extent, further accelerated the global semiconductor industry mergers.
Infineon will keep pace with The Times, seize the development trend, continue to focus on the market of high-quality assets, including the automotive industry, security industry and power semiconductor devices. At the same time the company also hopes to further enhance the strength in the controller and sensor. In addition, also think infineon short-range and long-range communications potential growth areas, such as how to put the LTE technology and Internet technology to better together.
