Yes, I'm talking about esports, usually is abbreviation of e-sports, also can say into video games.

E-sports didn't let the teenagers Internet addiction, that e-sports plaything weary in well doing. Actually back in November 2003, the state sports general administration has approved "e-sports" as the 99th item of sports, e-sports recognized for sporting events like track and field, soccer, go.

On December 26, 2015, suning, when the declaration of the 25th anniversary of the youth party official revealed to enter the new level of the market strategy.

Suning as electric business platform, how played the e-sports again?

PPTV + SES, the superposition of two level of the market

In fact, China's online game has been booming in recent 20 years, but not all online games belong to the category of e-sports, has obvious technical, confrontational, network game, will e-sports game as a racing game project.

So, although 12 years ago by the national sports administration approval for the 99th item of sports, but the domestic market of e-sports really booming development started in 2014, according to iresearch net data, e-sports market output value is 22.63 billion yuan, 2014, 2015, e-sports overall size is expected to exceed 50 billion yuan, the same year, e-sports users reached 124 million. Forecast to 2018, the Chinese esports user scale will reach 280 million.

At the scene of the su ning the 25th anniversary of the party, the two suning executives at the scene to storm on heroes, while the famous e-sports commentator balls from beside sharp-tongued explanation. Then, su ning announced March 99th sport - "e-sports", to build domestic professional event third-party platform, Suning SES e-sports league (Suning Electronic Sports), will be held in 2016, "amateur and professional group events, with the help of offline store, build a tournament and training.

This is after su ning announced in jiangsu football club, once again to the sports industry layout, is only the 99th sport.

Then, in view of the e-sports sports, suning will be how to do?

Games and to build a "field"

And compared with sports football, football club suning e-sports practices and investment is different, but both games, and to build a "field".

Games, suning SES based on the first try to run in 2015, in 2016 race club strategic cooperation with dozens of home appliance, covering the mainstream e-sports games, fitting in the form of professional, the national competition, colleges and universities throughout the year, the national electric light professional tournament will hold nearly a century.

Construction of the so-called "venue" refers to suning will use Su Ningyi purchase resources in the cloud around the store for suning SES bespoke e-sports experience area. E-sports experience area has a professional broadcast equipment and conditions, can not only provide suning SES tournament competition venues, also can be used as the club's professional training, but also can be used as the experience of e-sports enthusiasts area, for the amateur entertainment at ordinary times.

This is actually similar and building standards and open football stadium. Suning is understood to have 35 cities of suning stores across the country, for suning SES built 50 home appliance race experience area.

To build the 99th item of sports events communication platform

Xin from PPTV President in suning e-sports, declaration at the 25th anniversary of the youth play and lead to suning make SES foray into the arrangement of e-sports, actually of great meaning. It was not long ago, Su Ningwen group has just established recently, mainly covering film and television, sports, e-sports industry such as style. Under the circumstances of Su Ningwen chong, PPTV with SES e-sports representatives of the two, both the film and television and is also a strong interaction between two level of the market.

PPTV will open channels of suning SES on SES tournament for broadcast. PPTV sporting events and programs with this custom, can offer live online solution for SES event, and converts the content to play the video streaming, video streaming for PPTV a large number of users with the content, as well as events to spread to other video playback port provided material.

In addition, Internet TV, will also be able to see the match held by su ning SES.

PPTV + other professional broadcast platform + TV, line become suning SES all events communication platform.

For sports events, there is almost no like suning SES competitive league, not only set the format, games, well sites, transmission equipment and content. So the whole industry chain in suning SES, e-sports club a lot of save trouble, not only to compete for the electric fans are the best choice.

Su ning to enter the e-sports, or can the e-sports industry booming again.