Although mediatek still rule the global 3 g smart phones, but China IC design industry forces rapid rise in recent years, with big government lu semiconductor support policy and subsidies by frequent, mediatek 2015 has gradually facing the pressure of proving risk.however, to comprehensively strengthen the competitive advantage, mediatek successively launched a deals, but with 3 g hand movement profit margins declining performance, can't shouldered the task of the profit, mediatek operating 2016 growth will face a big test.

Taiwan IC design industry is pointed out that the fab performance generally must rely on the new products and market share continued to expand, mediatek from PC chip market related to consumer electronics products, and then into smartphones, tablets, wearable devices such as mobile products, in the global chip, TV DVD ROM chip, and 2.5 G mobile phone chips market, become a pump main source of profit, and play a subsequent new product development and expanding important based.

Mediatek randome one key in the past, is mainly for the competitive advantage of chip with high cost performance, through continued to reduce the cost of single chip solutions, let mediatek chips in the global market to keep the victory, and further into into new products, new technology and new market development best shield. When the morning star in the world, 2.5 G market show a strong competitive EDGE, mobile phone chips, mediatek immediately come to relatives and friends, so as to maintain its dominant position in the global chip market.

In recent years, however, in the face of China IC design industry embolden, frequently take a price war in the chip market on the offensive, while mediatek in 3 g mobile phone chip market is still effective to repel the chip industry, but the mainland mobile phone chips factory spreadtrum through tight marking strategy, let the world market share of mediatek can not more than 50% of the 3 g mobile phone chips, into a stable source of profit, this is a big blow for mediatek.

Taiwan IC design industry, thinks that in 2016 a backlash in the face of Qualcomm, Qualcomm comprehensive spreadtrum continuously wrinkle chip market of water circumstances, mediatek operating growth could fall into the bottleneck, in the short term will be difficult to effectively, how to pursuing new and change, in 2016 out of the dilemma, will be mediatek chairman Mr Tsai and xie qingjiang, general manager of a big test.