Keywords: domestic handset will unify the android camp
With nokia and Microsoft near agreement expires, nokia C1 new exposure, the market of nokia mobile phone market remarks once again return to China in 2016. In 2015, the addition of many new brands, domestic mobile phone market competition intensified, mobile phone manufacturer, innovation, content of ecological function upgrade, information security, etc, constantly breakthroughs, market share continued to expand. Homebred brand overall trend of rise significantly, the desire to return to the Chinese market of nokia, virtually created the new market barriers.
Domestic handset will unify the android camp
IDC's latest research report shows that 1 - November this year, China shipments of 381 million, 82.5% of the domestic mobile phone shipments. From 2015, in the face of domestic smartphone manufacturers continuous innovation, foreign mobile phone manufacturers such as apple, samsung's market share in China are step by step back. This trend will continue into 2016, domestic handset has walked in the way of the overall rise.
From function machine upgrade to smartphones, mobile phone either in terms of operation, the appearance and interaction increased, the quality was deeply loved by consumers around the world, the only fly in the ointment is that due to reasons such as large screen, intelligent operating system, make the smartphone in such aspects as battery life, screen fragile influenced consumers' experience. Through innovation, from domestic manufacturers is to solve the above problem. On Monday, gionee phone new M5 Plus, product built-in 5020 mah battery at the same time, the M5 Plus through innovative GPU dynamic graph optimization, the high power applications to remind reduce the power consumption of the mobile phone, and realize the long range.
Dynamic figure, GPU optimization, mainly for help mobile phone automatically identify social, navigation, game, such as browser typical high power consumption, and optimize the image processing algorithm, the power consumption by 15% - 40%.
In fact, as early as June, gionee launched the M5, double core was pioneered in 6020 mah large capacity battery, leading to the strong development momentum. Then in October and November this year, the blues and huawei are ascending in the smartphone product battery capacity, which digs the MOS1 Max 6010 mah battery built-in, huawei mate8 is built-in high density battery 4000 mah.
In terms of screen brittle, lenovo group has also launched practical solutions. Lenovo's latest product Moto X, then the five layer can absorb the impact of special material to the screen. Ensure sensitive operation, to improve the wear resistance of the phone's screen and drop performance. Broken screen saver, lenovo also offers four years of after-sale protection.
Serious product homogeneity
China's smartphone market from incremental to the stock market, competition is intense, serious product homogeneity, innovation will be the future development of smart mobile phone manufacturer main driving force. In August of this year, cool three smart phone products, in the cool and adopt unique dual cameras on the phone's ultimate innovation design, not only make the product stand out in the design, but also through innovation to enhance the function of taking pictures.
The cool cell phone flagship version of the dual cameras, is different from the previous "1 + 1 = 1" dual cameras combination, but a camera is responsible for the color, the other black and white camera is responsible for the outline, details and brightness, achieve the effect of "1 + 1 = 2". Cool 360 chairman and CEO cool cell phone zhou (weibo), points out that the gap between mobile phone and the camera is absolute, but through the design of dual cameras, can shorten the gap.
In addition, in the rear of the android smartphone the same fingerprint identification, recently listed gionee M5 Plus break the conventional industry, chose to apple's standing in the same "faction", adopted the front fingerprint design. Many manufacturers are using rear fingerprint, on the one hand is with apple to distinguish; On the other hand also based on cost considerations. Gionee group President Lu Weibing pointed out that, in contrast, front rear fingerprints on the cost more than the fingerprint of about 50%.
In addition to design innovation, service innovation and function also is in the past year domestic mobile phone brand is the key to improve. Zte launched this month of AXON cat was MAX, then USES the "Global VIP Passport" users care plan, for China to purchase AXON cat series of customers worldwide including business travel, overseas emergency VIP service, personal customization, etc. Vivo annual flagship mobile vivo X6, strengthen the function of split screen multitasking, meet user reply WeChat while you're watching video, mail the actual use of demand, leading the industry towards multitasking operating with screen.
The content of ecological integration will become a new bright spot
To improve the function of smart phones, cell phone use space more and more big, this year just Letv in the field of mobile phone, with its brand-new ecological pattern, the old business model challenge to cell phones. Letv ecological mode, no longer will the smartphone as a product, but a platform, through this platform to provide users with value-added services, access to long-term benefits.
In October, Letv launched smartphone 1 s, officially declared smartphones into the era of hardware is negative. Clarks 1 s product priced at $1099, and published Letv le 1 s total cost as high as 1310.6 yuan. Letv dare to lose money sales, its Letv is relying on the "application content + terminal + + platform" ecological pattern, by way of application, content, and many other profitable, subsidies hardware products. Letv Feng Xing mobile President had to Beijing business newspaper reporter mentioned many times, "to ecological have ecological, we dare to lose money.
Based on this mode of ecological services, hardware sales loss, Letv phone in less than a year, in the market both at home and abroad. This year on September 19, 11 November, December 12, three days, three electricity section Letv super cell phone in the case of capacity are still climbing, achieved more than 1.2 million sales. Letv before in addition, as a representative of the Chinese enterprises with Chinese state councilor Mr. Wang visited Thailand, with Thai operators Win Win network group, a subsidiary of Win IPTV signed brand exclusive agency agreement in mainland China. First cooperation includes 300000 Letv super 150000 sets of mobile phones and super TV, to complete the delivery before the end of the year.
Is not only a Letv, domestic established handset giant cool now also the introduction of ecological pattern, as early as September and November this year, cool in front is product of 2 and feng shang MAX will introduce Letv content resources. And, in the main front is MAX incorporates Letv live desktop, improve the user experience. Also put forward the "hardware ecological + channel ecological ecological + + content users" of the new concept of ecological, purpose is to get more user viscosity and market competitiveness.
Information security is yet to be promoted
At present, smart phones and the daily life of consumers have been together, recorded the consumers a lot of information. Once this information is illegal businessmen to obtain, will not only attract harassing phone calls, text messages, even lead to be fraud, bank card stolen brush, and so on and so forth, that intelligent security issues will be need to be focused on in the future.
This year just to move into the smartphone industry of cool cell phone, it is hope that through a "safe" mobile phone market. 360 this year three smartphone product, all is running based on the depth of the android custom 360 OS. In the 360 OS, which not only provides users with independent property insurance system, 360 security VPN, via text message also isolated encryption, property safety solutions.
For cool cell phone back to 360, using 360 accumulation in the field of Internet security, can further increase in telephone, SMS mobile security. Data show that in the second quarter of this year, 360 mobile phone guard for the users to identify and intercept of harassing phone calls 8.01 billion times, identify and stop harassing phone calls a day on average 88.02 million times; Interception of all kinds of junk messages about 8 billion article, intercepting spam messages a day on average 87.91 million.
In fact, want to better solve the problem of security, operating system and the chip are domestic enterprises in the future to improve the key, there are some enterprises in the attempt. Huawei on the latest Mate 8, the CPU USES the independent research and development of Kirin 950 not only in terms of performance and improved, more important is Trust Kirin 950 independent hardware isolation security area Zone and independent security OS, form the Next safety protection wall, and the android operation and storage of change garments according to the space between the hardware isolation, achieve chip level security. In the recently held the first "another cup" China Linux software competition awards ceremony, the inscription Liu Xuanming company general manager said, Linux competition as a long-term mechanism held year by year, hope to let more people pay close attention to domestic operating systems, common to nurture and support domestic operating system.
From 2015, in the face of domestic smartphone manufacturers in the aspects of function, application, business model innovation, foreign mobile phone manufacturers such as apple, samsung's market share in China are step by step back. This trend will continue into 2016, homebred mobile phone is on the rise on the way in an all-round way.
