Keywords: China mobile phone prices

Recently, fusion research institute of China academy of information communication, informationization and industrialization, deputy director of the DJ point mobile intelligent terminal summit in 2015, summarizes the development trend of mobile phone in 2015.

He said that although mobile terminals in 2015 from 17% in the first quarter growth fell to 7% in the third quarter, but you can see the intelligent terminal has more than $300 billion market size, growth continues.

"First financial daily" reporter learned that, although some vendors in bankruptcy, some vendors at the exit, but it is the home of the manufacturer is in there out, the overall quantity is stable, basically all vendors maintain control in 290, the number of smartphone manufacturers remain at around 220 to 230. Domestic market to the high-quality goods route from machine sea tactics, from the perspective of a mobile phone models, the number of domestic mobile phone market listed on the new models in the first half of 2014 a month in 200, by 2015 is 120 per month.

In the process of rapid expansion of the market, intense competition is also brought to the pattern of the leading manufacturers of continuous change, five years ago nokia and blackberry, samsung, apple, and later to the recent rise of the Chinese manufacturers such as huawei, millet, over the past few years TOP5 manufacturer is changing, as we see today's survival and development in this change vendors had its own unique model of development, such as independent of the industrial chain, vertical integration, the accumulation of technology innovation, and unique model of development, etc.

With the introduction of new materials and new technology, also a new impact on supply chain, including the flexible screen, hyperboloid surface, 3 d touch screen, all metal materials joint technology.

Market concentration is on the rise, monitoring data show that before the TOP5 vendor shipments accounted for the proportion of the whole shipments has reached 63%.

Weak domestic handset's overall profitability problems still to be solved, the ministry, according to the mobile phone industry average profit margin of 3.2% in 2014, lower than the electronic manufacturing industry average of 1.7%.

In 2000 ~ 3000 yuan price of mobile phones, domestic handset shipments proportion has increase from 28% in the first quarter of 2014 to 88% now, in 3000 ~ 4000 shipments of price, domestic handset proportion has increased from 7.5% in the first quarter of 2014 to 76.8% in the third quarter of 2015. Shipments of 4000 yuan of above, however, domestic handset proportion within 2%.

From the industry chain upstream TOP3 of global mobile phone industry chain enterprises, the United States, Japan, South Korea manufacturer is still dominant. Intellectual property rights in the field of domestic integrated circuit base number is less, the domestic mobile phone manufacturers disciplined by others. But in fact some of the key industry chain link also began to break through, especially the chip and the operating system link, especially ali cloud applications, operating systems in some manufacturers such as making handsets equipped with independent operating systems share (currently at around 2%) in the rapid rise. Mobile phone chips share is rising fast, and now has reached more than 12%.