On December 15, in 2015 China mobile global partner conference, China mobile chairman ShangBing said that in 2015 China mobile 4 g development speed, is expected to more than 300 million households, 4 g users by the end of the end of 2016, more than 500 million households, that is to say, next year will have 200 million new 4 g mobile users, for the mobile phone market has become increasingly saturated, that might be a good thing.

In the moving plan, ((VoiceoverLTE abbreviation, is a kind of IP data transmission technology) mobile phone is seen as a top priority, in addition to the hope that its implementation OTT business comeback, also gave phone makers more on Internet application of "imagination".

(mobile phone size will be $

In 2015 held by the China mobile terminal cooperation meeting, vice President of China mobile Li Huidi said, at present has completed 1 million construction of 4 g base stations. In the year to October, China mobile users reached 824 million, among them 4 g users reached 267 million, permeability of more than 30%. The 4 g users will reach 500 million next year.

Officially launched at the same time, China mobile (male version of the project, and offered to make (and CA a 4 g terminal standard. And over the next year, support (mobile phone price down to $299 to $399, to support the CA and (mobile phone price down to 999 yuan.

(as a kind of IP data transmission technology, to work, don't depend on the previous 2 g / 3 g network, all business are carrying on the 4 g network, it can implement the data and voice services in the unity on the same network. In layman's terms, (look a bit like the WeChat OTT, namely on the complete data network transmission voice, do not need to use the traditional voice network. And, more importantly, it is moving in the era of data to achieve OTT business one of the most effective tools for "twilight".

For the mobile phone makers, faster speed and high-speed data transmission capacity can keep the cell phone application experience will be improved.

Before August 2016, China mobile will target customers ((voice calls, video calls for free promotion policies, encourage customer experience (business. After August, China mobile will implement the customer without perception, to push software upgrade package sold mobile phones by opening (function, thereby lowering the barriers for the clients.

And from the Angle of the upstream, qualcomm or mediatek, have said they would support for (as a priority.

Mediatek will be the next generation of products introduced in the middle of next year will support Cat10 will hand in hand to operators to accelerate (/ CA commercial, promoting industrial capacity, reduce the cost of industry." Mediatek's China general manager ZhangWeiLi told reporters that China mobile is also pushing (cut in the commercial, while mediatek chips two months ago has passed the certification, "clients such as production, it now for backing (look, our schedule is better than imagination."

Qualcomm also said that in the future all series of mobile phone chips will be (all support.

In addition on the terminal type, huawei, zte, millet and other manufacturers also began (product for shipment. Learned, zte sailing 3 price is as low as 700 yuan, for price butcher millet, next year at least more than two phone support (technology.

Operator is still the main shipment

According to figures released by the ministry of industry, in November 2015, the Chinese market of mobile phone shipments to 53.222 million units, up 19.5% year-on-year. Accumulative total, 2015 1 ~ 11 month total mobile phone shipments for 462 million units. In contrast with China mobile terminal 330 million shipment target, it can be seen that operator is still the main mobile phone manufacturer for shipment.

Previously, because an astonishing purchase large quantities of operators, many domestic smartphone industry has formed for operators in severe dependence, thus in the transformation period. Especially after the rise of electric business channels, bad-mouthing operators market's voice will be heard.

But like two sides of the same coin, channels for operators, may have different voice from next year.

"Although electric business platform development is swift and violent, but electricity has its limitations, and can only be provided to the users, the two dimensions of color, and offline can let consumer experience complete. So the future is not a problem who replace who, but a complementary advantages, to balance." Zhou Mingyi cool group vice President of our reporter said that the carrier channel is still one of cool shipments larger channels.

Many electrical goods brand also appear in the mobile terminal cooperation conference site, such as millet, Letv and cool cell phone.

Cool President ZhuFangHao told our reporter, although cool great god is initially set up to do the Internet phone, in the future will also give priority to with Internet channels, but also explore the offline mode, the offline channel will be mainly in the high-end market oriented cool brand, over the next two months will start layout.

"Channel cooperation resources will remain with China mobile customers scale matching, handset subsidies, discount discount, channel fee total will exceed 100 billion yuan." Vice President of China mobile ShaYue home officially released at the conference of China mobile market development and cooperation strategy in 2016.

Since 2015, he said, China mobile has and home appliance business channels to carry out a little bit more docking, power output and settlement services. In 2016, China mobile will continue to face the electricity business channel, the lock channels to increase the output of the unified power, output unified contract/package to handle ability, output unified settlement services, to provide a unified payment prepaid phone interface. Year-round, clearing fees amount of 2.4 billion yuan.

For quite a few mobile phone makers are still in the "winter", this should be a good news.