According to foreign media reports, a mobile phone, co-founder of PeiYu (Carl Pei) said, with dozens of vendors in homogeneous products for the market share, and almost all the industry profits by apple, the oscillation of the smartphone industry in the future will not ease, but further.

One plus phone PeiYu: smartphone industry reshuffle will intensify

PeiYu said in an interview: "we will survived several rounds of adjustment in the future. A large number of pure handset makers will disappear, and big companies will also out of the mobile phone market."

One plus phone is China's a new mobile army forces. Due to the emergence of China mobile corporation, aggravated the competition of the industry, has established such as HTC and samsung electronics giant caused a huge shock.

These from China mobile manufacturers use OEM mode of production, and sales through the network, will reduce the minimum cost. Millet is rapidly growing up in this mode, the current valuation of the company has already reached $45 billion, start-up companies in Asia.

Headquartered in shenzhen, a cell phone also want to copy the magnificent history of millet. The company initially require consumers to buy its products by means of invitation, but later gave up the practice, to expand the influence, improve its brand awareness in the United States, Europe and India.

One plus the phone said it last year by selling nearly 1 million mobile phone posted revenue of $300 million, but has not yet been revealed that this year's data.

According to market research firm IDC analyst Jason the Iraq (Jensen Ooi), said in the first nine months of this year one plus mobile phone in the global sales increase to about 1.3 million m, 57% are exported to the asia-pacific region.

PeiYu said: "by 2016, there will be more and more people come into contact with a mobile phone." He said the company will invest on promotion, for example, in New York's times square up temporary shops for branding.

The question now is, however, enterprise except apple almost on the smart phone can't make money. Contains apple smartphone industry about ninety percent profit.

PeiYu said: "no one can in the short term by producing a smartphone to get rich."

PeiYu believes that only with the technical parameters of cheap machine era is coming to an end, boasting alone with the fastest processor or megapixel camera has no matter with the highest.

In PeiYu view, smartphone manufacturers need to find new ways to establish emotional bonds with consumers. This connection can be in the broader social level or influence on the evaluation of science and technology.

PeiYu said: "in addition to the apples, there are few brand" associated with culture. In order to survive, smartphone manufacturers must have certain cultural relevance.

Even if the millet is now in trouble. Due to China's economic growth is slowing and more competition in the overseas, millet is difficult to achieve the expected goals. First, including the us market HTC smartphone manufacturers, companies, and amazon's Fire phone, are in a tough position.

PeiYu said: "we are still trying to find our way to deal with."

In network consumer survey, one plus phone found that only 6% of consumers aware of the brand. Although PeiYu insists that the company did not internal set goals, but their goal is to have 10 million to 15 million users.

Market research firm Canalys is responsible for the asia-pacific region's director of research Nicole Peng (Nicole Peng), points out that one plus mobile phone will be troubled by how to achieve growth, its not like millet and other competitors have investment in the wind as the backing, can use a lot of money pushed up sales. Therefore, one plus mobile phone need to focus on a few key products, and on the Internet and logistics support for its sales model of the national development business.

Nicole peng said: "if no profit, no matter be a phone, or other vendors can only lead to failure."

PeiYu, said one plus phone on revenue of $300 million last year, and has been profitable. However, he declined to comment on this year's revenue targets, but said the company in product development and market development is being too hasty.

PeiYu said: "before I even cut down a lot of our products. We have two version of the operating system for China and overseas market. Now our employees under 900 people. We will hire a head of human resources and market. We are currently in the next phase of the company."

PeiYu said that sales is growing, especially in India have cooperation relationship with amazon. PeiYu said the company in the United States has more than rivals, growth opportunities, because operators will begin to cut subsidies and subsidies and buyers often obscures the real price of the phone.

PeiYu said: "people used to like to design something for California pay more money, even if it doesn't matter produced in China. This will begin to change."

Few Chinese companies can successfully create a strong global brand. Even in the global mobile phone sales and telecom infrastructure of huawei is difficult to establish a strong image.

PeiYu said: "this is no way out of the field before. There has never been a Chinese company's overseas sales will account for 90% of total sales. We need to find a way to become an influential enterprise. For us, there is no ready-made planning roadmap."