Manifest as you can see, when hardware convergence trend, how to achieve the key components of monopoly become one of the focus of mobile phone manufacturers. Almost all manufacturers attention resources plundered the upstream components, industrial chain management ability become the focus.
After it emerged that millet and al core technology in pudong bring together thousands of team development of mobile phone chips, mass production is expected to start testing after six months at the end of November, and on the huawei mobile phones have built-in self-developed chip kirin 950 chips. Zte's first independent processor and OS the safety of the mobile phone has been approved by the ministry.
"Planning for chips, zte have long layout. Currently in core routers, optical transmission, and box chips, mobile phones have been done, independent research and development, so the research and development of cell phone chip is not too big, difficult for zte but we still hope to follow the developmental trend of technology, to look for a corner overtaking opportunities." YuYiFang told reporters that the current zte has in the 5 g technology for 4 g, not in phone 5 g.
But for specific model can configure which chips, the other did not say.
According to reporter understanding, zte microelectronics predecessor was established in 1996, zte IC design, research and development staff of about 2000 people, in shenzhen, xian, nanjing, Shanghai, the United States has r&d institutions. Up to now, there are patent application for IC more than 2000 pieces (of which more than 600 pieces of PCT patent).
In communication system on a chip, from the optical transmission, load, cable fixed network, fixed network to a wireless terminal baseband and intermediate frequency, radio frequency (rf) it has more than 80 commercial chips, such as zte has become a worldwide one of the few can provide comprehensive system chip solution of one of the manufacturers. Among them, the field of high-end routers implementing software and the core chip, independent research and development in an all-round way.
"In fact, in addition to mobile phones, we also began to try to do the fusion terminal, now we cooperate with tencent launched smart watches, next year will have a new fusion and tencent terminal." Terminal YuYiFang told reporters that in addition to the fusion, zte also trying to expand in the field of office, and eventually into the field of intelligent home.
And in the chip support, zte insiders told reporters that zte will launch next year 64 nuclear and other 5 chip size, can fully support IPTV/OTT box, tablet PC, vehicle, etc.
Can realize corner overtaking?
"This year, after two years of product development, we focus on the product gradually, zte's product strategy on the one hand is to launch the AXON cat series of high-end business people, on the other hand is a young and fashionable people oriented Blade series." YuYiFang told reporters that in the first quarter this year mobile phone product performance in general, in the second quarter began to climb, in the fourth quarter will be the first two quarters of close, hope this momentum will continue, because only such a trend continue, can we hope to return to the top position.
Indeed, the current zte is through a series of measures to boost mobile phone business, hope to return to the domestic mobile phone market in the first three in three years of market position, in overseas to become the first brand of Chinese mobile phone. It sounds is a challenging task, but in the zte's strategic plan, this may be in the past two years after the big cutting machine zte to stand on the mobile phone competition stage should show confidence, and the accumulation of technology and patent is obviously the most important position.
In terms of technology innovation, zte has long occupied the WIPO international patent, the top three in the intelligent voice control, biometric fingerprint recognition, intelligent gesture, FIT, etc, have unique advantages; In terms of market, and the global top 50 operators in 47 established strategic cooperative relations, covering 160 countries and regions in the world market.
But also have the personage inside course of study says, in the high-end product hardware function under the similar characteristics, firm on channels, marketing, research and development investment be short of one cannot.
"Before the AXON cat was MAX, zte has successively issued high-end business people oriented AXON AXON cat cat, fashion oriented business people mini smart watches, business partner AXONWatch Spro2 and main mobile intelligent micro shots, each market strategy is already settled." Terminal YuYiFang told reporters that in 2016 the Chinese market sales target is 2015 times, zte will open platform, introduce more on terminal ecological industry chain partners JiZhongXing are not good at.