Beijing commercial daily news (reporter li Wang) in container back to the days are gone shopping goods. Amazon China has realized the amazon (United States) 4 million a total of 27 large category docking, pay the total localization, and shopping. America has been a global commodity price depressions, which make Chinese people crave travel in the United States. It hits, the United States and the domestic retail could usher in a new round of challenges.
"Black Friday" to promote, to borrow the amazon through the site. It was revealed that the company will continue to get through Europe and Japan site next year. At that time, Chinese consumers can not out massive amounts of selected products. At the same time, a price advantage amazon China will stir up the domestic retail landscape. Beijing commercial daily reporter sees China's overseas purchase at amazon store, 680 grams of mead Johnson on the 3 period of milk powder sold 109 yuan. With the product is in Tmall international "mead Johnson's official overseas" flagship store sells for 477 yuan 3 cans, worth 159 yuan (us $/ cans, amazon China price is more than 30% lower than the Tmall. Is not only the electrical contractor, for the traditional entity retail influence also exists.
Beijing new yansha business co., LTD., general manager wang believes that the global economic and trade integration is the trend of The Times, consumers are constantly looking for high quality products all over the world. Amazon docking sites of China and the United States, with its own category, channels and price advantage to seize the opportunity, meet the shopping needs of consumers continuously upgrade, let business enterprises have a big pressure. In wang's view, the impact is also a kind of for the promotion of business model: under reversed transmission retail enterprises to carry out innovation and change.
The amazon site through China and the United States, for cross-border electricity is also a direct impact. Cross-border electric business platform netease koala said in an interview with Beijing commercial daily reporter, from the beginning of online has set specific goals, namely to be proprietary electric business in the first three, and the future 3 to 5 years, 50 billion - 100 billion yuan the size of the market. It is understood that at present the purchasing platform has been involved in the United States, France, Germany and so on more than 20 countries and regions. But due to insist on using proprietary mode, the types of goods from the mass of consumers mouth and distance.
"Amazon has obvious advantages in the field of cross-border electric business, the future global site after get through, is bound to domestic Tmall international, jingdong certain pressure caused by global purchasing such as cross-border electricity." Wan qing consulting CEO LuZhenWang believes that domestic cross-border electricity does not appear, the dominance of China's overseas purchase market is huge, not just the platform class electricity giant, vertical type of cross-border electricity as long as the intensive cultivation will be consumer recognition in their field.
North business institute believes that the domestic cross-border electricity ShangGang start, choose more on commodity categories consumers more familiar and popular brand and category, such as milk powder, diapers, cosmetics, etc. Can ensure that sales and word of mouth, on the other hand, don't backlog inventories, form a complete supply chain system. Amazon overseas purchase complete docking, the United States and overseas products are normalized into China, the impact on the domestic electricity is self-evident.
