"BMW BMW 7 series", "automatic parking", "to solve the pain points", "autopilot", "Internet safety", grace of pu in the car electronics industry take the lead in the latest achievements in FTF 2016 (grace wisdom pu FTF future technology summit) one by one on the show, let a person cannot be a leading position in the industry's first no doubt.

Auto market rise space is large

Grace wisdom pu, President and chief executive Richard thunder said that although the 2015 global automotive electronic market grace wisdom pu with a 14% market share in the first, but automotive semiconductor market space is still large, well think pu also has the very big rise space. Research firm IC Insights, said the next few years automotive electronics will be the fastest growing areas of IC sales all kinds of terminal application, to car sales 2015 ~ 2015 annual compound growth rate (CAGR) of 8.0%.

"In the latest BMW BMW 7 series car contains more than $300 in the grace of the wisdom of pu products, with more than 100 er pu chip. The BMW BMW 7 smart car key application all adopt the scheme of pu and from the processor to long distance wireless communication chip, from electronic guard against theft to automatic parking steering control system." Grace wisdom pu executive vice President and automobile division general manager Kurt Sievers field, there are eight in 10 automaker worldwide use ADAS processor of pu, grace wisdom pu so far has sold more than 30 million pieces of ADAS processor. Auto industry upgrades are from the engine and improve the driving comfort further development towards the direction of the autopilot, grace wisdom pu on the hardware and software of intelligent security advantages, from the perspective of the "automatic parking" solve the practical problems encountered in the life.

Summit, grace wisdom pu to changan, neusoft group jointly announced the formation of "China's information security common interest group", to the highest level of automobile industry currently "4 + 1 security framework" as the core technology, with the local automobile industry and software partners to formulate industry standards, to build the most complete car security solutions.

Grace wisdom pu global marketing senior vice President and greater China President Zheng Li pointed out that "the establishment of the group is well pu cooperative innovation in China, and an important measure in strengthening cooperation in localization. By accelerating formulate relevant standards to promote the development of self-driving car industry in China is the three parties cooperation agreement, we will actively integrating the resource of their respective areas of high quality, common to speed up China's automobile industry transformation of energy."

Actively build mobile payment ecosystem

At present in China and even all over the world, mobile payment has become a natural part of people's life. Grace wisdom pu global sales and marketing executive vice President Steve Irwin said the pace of development for China's mobile payment industry.

According to Steve Irwin, released in June 2016 millet by grace of pu NFC and eSE solutions millet 5 mobile phone, the Shanghai and shenzhen first realization of bus mobile payment application two big cities, the user activation rate reached 15% and 20%, showed that consumers of mobile payment. Grace wisdom pu program in 2017 years will be paid mobile bus to 15 in the big city of China.

Millet pay head Song Zhenzhong further pointed out that the user once you start using mobile payments, will have been used to use. Currently has more than 60% of users at least twice for millet 5 phones on its bus accounts prepaid phone. Grace wisdom of pu in the NFC payments owns more than 1700 security patent technology, can provide the highest level of security and protection industry, for consumers to provide real security in mobile payment, convenient user experience.

At present, including apple, terminal products offered by companies such as huawei, millet adopt grace wisdom pu provide safe NFC chip or solution, test has proved that the scheme can resist all kinds of invasive, half invasive and noninvasive attack, pay to use for the end user, card issuers and cell phone manufacturers to provide the highest level of data protection and encryption.

Steve Irwin, said byrne will think pu bus mobile payment transaction technology combined with a wide range of ecosystem, laid the foundation for the realization of the intelligent mobile payment, more suitable for intelligent mobile way of life. The mobile payment solutions have begun to pay off public transport, hope to pay the dominant thinking leads the NFC applications, using the characteristics of social mobility, equipment matching, once linked with the membership card, ava trading system, will have more applications imagination space.

5 g put an end to "a solution farmland"

As the largest supplier of power amplifier, grace wisdom pu involved from 1 g to 5 g of each stage. In 5 g communication has entered into the phase of rapid development, grace of pu are actively research can support 5 g radio frequency technology. Grace wisdom pu rf business vice President and general manager Paul Hart share, the diversification of future wireless network applications will be made in the past, "a plan farmland" model come to an end, 5 g rf devices and systems for the entire design industry bring enormous change.

Paul Hart pointed out that the rapid growth of data traffic is more and more high to the requirement of modem, in order to support high-speed LTE carrier aggregation, transmit diversity, and the application of multiple input multiple output (MIMO) requirements, the power amplifier, diversity reception module, antenna tuner and other radio frequency devices has the quite strong growth momentum. 5 g network will show diverse state of application of traditional radio LTE/standard will be used to achieve the best coverage and meet the demand of MTC, broadband/multiband high power PA for low-frequency series, LTE Advanced and 5 g in multi-input multi-output (MIMO), USES the high order will continuously expand the range of frequency and power.

Future 4 g and 5 g era needs more comprehensive solutions, as well as the 5 g power amplifier is also put forward higher requirements. Size and cost has become the primary driver of the next generation wireless system, in-depth knowledge system is very important to create the highest level of integration.

At the same time, grace wisdom pu at the summit to launch with grace wisdom pu rf cooking components technology and beauty "to build a more comfortable life for the people" concept of "semiconductor heating rubik's cube", it implements the quality, the perfect balance between accuracy and performance, users in a few minutes can cook food heated evenly. This product USES the grace wisdom pu latest generation of RF components - MHT1004N cooking.

Paul Hart said, this is a low voltage semiconductor transistor cooking, realized the management of energy in the form of high efficiency and energy saving and output. Semiconductor cooking style is proposed, which can better control the heating process, make electrical appliances in the closed-loop control to achieve uniform heating of the food, energy and ensure the consistent, the heating effect of networked appliances to realize the real intelligence. In the future how to consolidate the market and strengthen the advantage in intelligent home appliances, Paul Hart thought well of pu products different from other products market positioning, easy to use, low manufacturing cost, is difficult to replicate rivals.

MCU products to the Chinese market

Grace of pu I.M X processor 2015 growth rate reached 31.7%, strong pace. Grace wisdom pu, senior vice President and microcontroller and microprocessor business gm Geoff Lees said, this is because of pu on China MCU market characteristics, and at low cost, efficient market.

In response to the economical application processor market demand for performance, power consumption and cost, meet the market demand of the microprocessor open source operating system, well think pu new i.M X 6 ull application processor and KINETISE series microcontroller. I.M X 6 ull application processor is the most energy-efficient on market based on ARM processor Coretex - A7, not only can save 50% of its electricity, and performance improvement of 90%. At the same time, it is also on the market the most application processor compatibility and extensible ability, mainly for the man-machine interface, Internet portal, smart appliances, intelligent energy systems and mobile medical equipment, and many other areas.

Geoff Lees, points out that this is in February, pu with smic announced a long-term cooperation plan development and localization of the first technological achievements, i.M X 6 ull is Mr Pu and smic microprocessor chip that is designed to cope with the Chinese market, smic provides advanced nanotechnology 40 technology platform, at present the products have been mass production, hope smic provide sufficient capacity to meet market demand. In the international market, senior vice President of Xu Tianshen who came to give the support.

Finally, Geoff Lees also introduced a 15 w innovative wireless charging solutions. The complete solution in line with the WPC Qi and PMA charge standard, car manufacturers can easily transition from 5 w and 15 w, realize to mobile phones, tablets and rapid vehicle charging of wearable devices, improving driver vehicle charging experience.

After the meeting summary

Soon after the end of the summit, the market from qualcomm is in talks to buy grace wisdom pu, the history of up to $30 billion in the biggest takeover in the industry watches.

According to bloomberg news confirmed that both sides now only talk about good price has not yet, and the gap has narrowed to less than ten percent.