Phoenix technologies - Beijing time on September 28 news, according to foreign media reports, Toshiba will today half fiscal year ending in September operating profit forecast more than double to 70 billion yen ($695 million), had expected to 30 billion yen.

The news, Toshiba shares rise quickly on Wednesday, hit its highest level since October. This is the second time the Toshiba increase operating profit expectations, the company in May this year first half year is expected to operating loss of 20 billion yen.

Smartphone memory chips the strong demand of Toshiba increase operating profit expectations. In addition, is even more important than Toshiba conservative expectations weak yen exchange rate also played a role in promoting.

Chip demand growth is the result of China's smartphone shipments of strong performance. Despite the global smartphone market, but China's smartphone shipments remains strong. Wind info research companies in China, according to data from the first eight months of this year, China's smartphone shipments grew by 13%. Credit suisse, said China's smart strong demand probably originated from migrant workers to replace their old mobile phone.

China mobile phone shipment is strong Promote Toshiba operating profit forecast 1 times

Over the past 12 months the smartphone shipments continued to grow

IPhone 7 at the beginning of this month, on the other hand, open after the booking received a large number of orders, the phone has will increase the storage capacity of each price model. This demand pushed up prices for NAND flash memory chips, which is a kind of memory chips used in smartphones. Toshiba just the production of NAND flash memory chips. Dramexchange expects NAND flash memory chips tight supply situation will last until at least the next few months, this will help the chip prices to rise further.

However, chip supply problems will eventually be solved. Makers of memory chips such as samsung, meguiar's is stepping up investment in new technology 3 d - NAND, aimed at providing higher chip performance at lower cost. This transition is slow than expected, but will come.

Toshiba also for 3 d - NAND technology investment, but still behind the market leader samsung for several months. In order to avoid becoming a loser, Toshiba need to devote more energy and resources to compete. However, Toshiba is in debt, and continue to burn in nuclear power business. Business spread may be adverse to the Toshiba.

After last year's accounting scandals, Toshiba has been back from the dead. Now, Toshiba must prove that they can fly high.