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Stmicroelectronics mining iot into China market
Time£º2016/9/29 10:43:50

Stmicroelectronics recently held a press conference in Beijing, the CEO and President of Asia Pacific region, such as the top on the conference site, to the Chinese market launched its latest iot and intelligent driving technology progress, in the three years in a row revenue under the condition of negative growth, dig the potential of the Chinese market become the top priority stmicroelectronics.

Founded in 1988, stmicroelectronics is engaged in the digital consumer electronics, microcontroller, automobile products, intelligent power, MEMS and sensor research and development, its business scope covers Europe and the asia-pacific region, said although the semiconductor is the core of the current industrial parts, but under the influence of European economic recession and the industry downturn, stmicroelectronics revenue declined for three consecutive years.

Stmicroelectronics CEO said at the news conference, at present, the company determines the new strategic framework, the future will focus on the Internet of things and the intelligent driving business, and in view of China in recent years, with the rapid development of network technology, Internet of things and car in China business will become the top priority.

According to his introduction, stmicroelectronics intelligent driving business covers ADAS, V2X and new energy vehicles, green travel, and other fields, safe driving technology is more and more important role in the future; Industrial, intelligence and wisdom wisdom city and families, and intelligent hardware parts in the future demand for semiconductors is very large, the business is still in the future the development direction of stmicroelectronics.

Stmicroelectronics's asia-pacific President Mr Ko alliance intelligent driving technology is mainly introduced. Stmicroelectronics launched by the intelligent driving technology is not the same as automatic driving, more emphasis on their product is intelligent driving safety, such as ADAS products.

By 2020, he said, China's auto production accounted for 29% of than the global figures will come to about 7% more than in 2010 will be; Innovation growth is accelerating in China, especially in semiconductor cost annual compound growth rate of each car will come to 4.2% in 2020, the market is in deepening.

ADAS system aspect, at present, the ST has applied to the sensor and processor in the system, at the same time the company also cooperate with Mobileye have five years of history, common research and development related system chip. Fifth generation system chip - EyeQ5 message in May this year has been exposed, this system will become the core of the automatic driving chip.

And on the car networking business, ST is preparing for large-scale deployment of V2X, cooperation with Autotalks chipset plan production in 2017, more automated driving experiment was carried out in the world. In addition, the development of silicon carbide ST for electric car battery technology can promote the electric car battery life, as well as cell size and save cost.

Have two details enough to show them to the Chinese market of determination and desire to his command of the Asia Pacific region will be moved to Hong Kong business because it is the Chinese market closer, and the Japanese proficiency of asia-pacific President says he will learn Chinese.