Philips on the IFA 2016 on display for the first time, a 4 k of 55 inch OLED TV FTV called 901.

Similar and rival LG, philips TV use high dynamic range image (high dynamic range imaging) technology, as well as the 4 k resolution. At the same time, philips xindian city have been building acoustics, the Android TV and equipped with Ambilight situation of philips lighting system.

This kind of lighting system is able to create a more rich experience in TV to watch at the same time also let philips products stand out from the numerous television.

Article LED lights at the ends of the television to screen the color photograph echo, philips said this TV can reduce the environment in poor light eye fatigue caused by.

Article LED lights at the ends of the TV can with the color photograph echo of the screen, philips said this TV can reduce the environment in poor light eye fatigue caused by.

Used by philips TV OLED panel is supplied by TP Vision.

The OLED screen can achieve the highest brightness, 540 - nit and its Perfect Contrast system also can increase Contrast. Television also carry the philips Perfect Color system, include 17 - bit Color processing, Color processing and wisdom can improve dark, bright white and presentation of the true Color of skin.

It also combines the philips TV picture Perfect Pixel Ultra HD Engine, can create the dynamic cross surface smooth, make TV draw surface at different viewing angles are more sharp, bright and smooth.

The OLED TV will be officially launched at the end of 2016, but has not yet announced the retail price. According to foreign media reports, anecdotal specifications similar to a new television, about between $2000 (nt $63000).