About goals, national grandfather said, "it's best to set a small goal, let's say I make it a first million..."

This sentence the bums have? !

The talk for a while, the target position as such, it better to bring some casual, like a few cents a kilo of this topic is to talk about the road Chinese cabbage, appetizing appetite, first after the suppression Yang, "bang" out you depressed for a long time of "small" ambition...

Speak really, we might not be the most in the target. Because we are better at work, believe that their feet on the ground to serve. We rarely talk about goals, because the target branded in the bottom of my heart.

But today, we'd like to talk about goals it carefully. September 3 is set in the north of eight years old birthday, birthday have to complaint about isn't it?

Ahem, here is a birthday speech time:

Gen northern founded eight years, from scratch, since the childhood, from one to hundred to tens to hundred million, over how many, should through the many ups and downs, who knows what we have been through.

We don't talk about goals, but goals always overfulfilled. For nearly four years, the collection and the north has realized the double growth nearly every year, created the famous set speed, more formed set of gen people dare to bear hardships, have the courage to stick to, be the first team culture.

You have to ask why? The answer is very simple. We set goals, perseverance, perseverance, sauce.

From obscurity to industry "dark horse"

As a technology-driven innovative enterprises, set the northern unceas, rapid iteration, make the products lead the market demand quickly. Especially in the field of mobile display, fill the blank of the domestic technology and many times in the LCD Driver market lead, the following is the collection and innovation in the field of LCD Driver north window:

Ø LCD driver IC and touch IC Integrated into a single chip is the future trend, set in the north as well as domestic only one master display driver and touch control the core technology of semiconductor manufacturers, pioneered the Integrated touch and display driving function of the single chip solutions ITD (Integrated - touch - driver), the first product ICN9920 has appeared, it fills the products now are occupied by foreign companies in this field blank, the integration of disruptive innovation project performance, power consumption and cost advantage.

Ø support LTPS FHD small size LCD phone tablet driver chip ICN9820, it fills the blank of the manufacturer's technology in domestic, in addition to being able to support FHD resolution, also supports FHD required 1 GBPS/Lane MIPI interface;

Ø All - in - one small size LCD driver chip ICN9706, is domestic first support hd resolution, drive and TCON unity, support for mobile phones and flat-panel LCD driver chip at the same time, the high-end image processing technology and is built in the innovation of the products;

AMOLED as one of the inevitable trend in the smart phones, the application of VR devices will be improved quickly. Set in the north last year has been the first domestic AMOLED wearable device driver chip, this year will also introduce the domestic first AMOLED FHD driver chip. At the same time, in view of the VR development demand of AMOLED WQHD driver chip, is also one of the important strategy of this year.

At present, in the field of display and fingerprint identification, collection and layout the north had formed a full range of products. Fingerprint identification applications, set in the north is through a full range of capacitive fingerprint sensor chip and module, accelerate the market layout. With leading international companies and PB, Trustonic depth cooperation, constantly optimize the user experience, enhance the level of safety and improve the quality of service.

Through hardware and software combined with the overall solution strategy, sets at the north enhance core technology advantages, strengthen the whole industry chain of ecological layout, try to use more integrated, performance, higher man-machine interface for the solution of the whole service market.

Sailing international layout, to become a world-class semiconductor display industry leading brands

North-west 'really like iron, and now moving more from the beginning. Eighth anniversary of the established, sets at the north also ushered in the new milestone. By the joint acquisition of north and e-town international trust &investment EXAR company purchase agreement with the United States, for $136 million acquisition of EXAR subsidiary on iML.

On iML is the global leader in power management and the color calibration of flat-panel display and LED lighting solution provider of the market, will bring the world to set the northern first-class design team, highly differentiated products combination of analog mixed signal and power management. Its customer base to cover the current international and domestic mainstream panel factory, such as samsung, sharp, LG, auo, innolux, etc., can help set the northern expand the opportunity to communicate with world-class customers, quickly into the international brand. Expertise and resources, these two companies will further enhance the collection and the north in the panel power supply in the field of competitive advantage, finally realizes the collection and become the international first-class panel display field in the north of the overall solution provider's strategic goals.

Support set in the north made such a proud achievement, is a leading technology has been a steady stream of accumulation, and the brand position in the customer enjoys great popularity. "For customers to provide first-class service" is one of the purpose of the set and the north, for many years set the northern deep brand customers and in the domestic leading panel production enterprise (such as the Beijing eastern, huaxing photoelectric, tianma, etc.) to implement the high market share. In cooperation with high-end customers, set in the north to match the top in the industry of products and technology, in this technique, the leading product for keeping, forward-looking has important significance.

Create the first brand of LED display industry

In the field of green LED display, set the north in China, the market share of about 30%, ranked no. 1. On September 3, 2015, the scene of the tiananmen square parade LED with the set and the north 3 million LED display driver chip. Series of the product cost is very competitive, good consistency and support for LED provides excellent performance, with real quality proved the strength of China's "core". Set at the north of innovation in the field of LED display technology is endless:

Ø lead small spacing design standard of high-end LED display chip ICN2053, it can be to the traditional PWM chip helpless problems such as high contrast coupling, across the board color difference have excellent inhibition ability, is the best small spacing in current performance special PWM drive chip. Once the product is mass production, monthly shipments soon break out dozens of KK, become the star products of the LED display market popular with small spacing.

Ø designed for high-end LED display in the double latch LED display driver IC ICN2038, suitable for the refresh rate, high brightness consistency and accuracy requirements of LED display applications. Thanks to high cost performance advantages, ICN2038 is considered to be the future instead of the ordinary constant current best solution.

High-end atmosphere grade product number for a while is not over, originate in the tiny, let set in the north are more confidence to face the challenges of the future and the fierce competition. Say so many, you still ask me what small target?

SHH... Low-key low-key, sales forecast for this year will top $1... Us dollars. In the future, through the joint efforts of all the sets and people, eventually making set the north to become a world-class semiconductor display industry leading brands!