China's role in the world's largest production base of LED, its function also increasingly prominent, and at the same time, competition is increasingly fierce. Samsung announced in 2014 that stop outside South Korea LED lighting business, now GE also announced the withdrawal from the Chinese market. Philips and osram, also after rounds of consolidation and merger, will split the parts of the business department and sell to Chinese companies.

On the one hand, is the giant business integration and to high gross margin areas, pay more attention to Chinese market the characteristics obviously unable to meet the demand of the transformation of giant; On the other hand, as Chinese LED companies are starting to rise gradually, the giant formed in the middle and lower reaches of the impact.

Although the giant out of Chinese companies, have more development space, but it also reflects the local companies excessively channel competition and ignore the research and development of the upstream, to stay in a simple selling products, and the transformation of domestic enterprises at present, is also the basic from one product to another product, in its form.

Sales model upgrade now signs LED lighting lighting industry

Small make up: pain and realization of lighting industry

Recently, in interviews a stores executives, and his word is very interesting, "lighting can't according to the product to separate subdivision category, if the category dealer stores segment in a similar position, they may not be able to live, because their products are seldom have their own characteristics and competitive."

At present, many lighting manufacturers, businessmen emphasize home experience, however, a single light experience can bring how many consumer purchasing power, or the personage inside course of study examination proposition. For lighting brands such channels, the influence of the Volkswagen brand restrictions, the lack of initiative, or many lighting enterprise's shortcomings. How to sell products, sell brand? In the first half of 2016 LED lighting many enterprises have achieved relatively good results, lamp act the role ofing to stores and department stores out of their own a piece of heaven and earth, but still way resistance and long.

Raw material prices to rise, triggered a domino effect of LED industry?

, boom downstream manufacturer of lamps and lanterns is a prelude to shuffle?

This year the industry gradually spread the message of chip, package prices, this makes a lot of lighting welcome, seems the price war of the red sea whirlpool to stopped, also seems to be the boom of the LED industry is picking up. According to this round of price increases is mainly due to the rise in raw material and labor costs. Last year, but industry insiders say the chip price drop is too large, the price also only will low the price back to normal level.

But for downstream manufacturer of lamps and lanterns of this round of shelter-forest boom is both challenge and opportunity. Layers of upstream prices, the user of the product demand at a lower price, artificial rising production costs, manufacturer of lamps and lanterns with multiple pressure, increase the price? May lose a large number of partners; The same? Profit is difficult to survive, in a dilemma, so most manufacturers, did not dare to put forward price increases demand. For downstream vendors that will be the prelude to shuffle, or merger integration, or expanding the scale of production to reduce the production cost, optimization technology of innovative products or indirect higher price, or transformation in the new blue ocean. To have the ability to strength in this round of shuffling down enterprise, is an opportunity, because industry return to rational, competitors loss.