Crossover and innovation is of great significance in the era of LED lighting, crossover and innovation is the enterprise of the development of the two main line, crossover is its essence, innovation is the main melody.
Permanence follows
"Good cross" is the innovation and development
LED the competition is the core industrial chain competition, because of the whole industry chain on the middle and lower reaches of segmentation, makes the "boundary" is clear. For crossover, the "cross" is the key. "Cross" is a innovation and development, "cross" is not good, is likely to fall into the ditch, lose all.
Then, the "world" how to "cross"? A lot of LED business owners think, there are three main kinds of "cross" way, namely horizontal integration and vertical integration and hybrid integration. "Across the cooperation is the key to find out in the middle and lower reaches of the matching of enterprise, through the meridians" with force with conspiracy to win ", strengthen yourself, open."
But must pay attention to, no matter how cross-border innovation, first, must clear its own position in the field of enterprise in the industry segment. "How many ask ourselves' who am I? 'power? Do what size? How far..." The enemy and know yourself, and this is "bosom friend".
Second, to strengthen the communication with inside and outside, cognition of LED lighting industry and its surroundings, as well as the nature of competition in the industry, actively carry out interaction with stakeholders, collision point of crossover is quite meaningful, which is "known for" process.
Again, under the condition of the enemy and know yourself, but also the same as accomplices, the so-called "same" is through continuous communication agreement, seek win-win process, and the "consensus" here is how to reduce the cost, how to improve the efficiency, how to expand the share, how to seek development, etc. "Accomplice" is to have cooperation and division of labor, make the industry more toward standardization, such as the development of new products, create new mode, set up new businesses, and build a new platform to launch a new business form, and so on.
Crossover in the field of LED is indeed a cross-border cooperation and resources sharing, its essence is to realize the LED lighting industry, permanence follows, the general principles of the "poor old" the thinking of the layout. "If you don't open, fusion, then you will be more walk more narrow road." A LED industry veteran boss pointed out that cross-border innovation can make enterprises to quickly find channel, and through the channel.
, permanence follows, the general principles of the so-called "poor old", namely with the advent of the era of LED lighting, traditional lighting era have already can not adapt to the present, such as the original model, product development, therefore, enterprises must change traditional lighting, this change is innovation. ÎâÕı†´ think, we need to crossover, cooperation, open up, in this way can we achieve our enterprises' general principles of the long, will have the possibility of a sustainable development.
Famous brand strategy expert Li Guangdou puts it, "innovation means, to subvert the original concept, change the rules of the game, with a new moral led a brand or industry rapid development".
Give three chestnuts
1, with blue ocean: automotive lighting
On the one hand, the contraction of general lighting market, on the other hand, subdivide the market continued to expand, eliminates, the international giant tentacles never left the lighting market. Continued hot car lighting, osram, audi and other manufacturers have released auto lamp lighting system solutions, and the licence industry booming up the same drive up and down the industrial chain of form a complete set of perfect and mature, from the controller to the electronic system, and then to the whole lamp design, certainly gave rise to a new technology industrial development growth, led to greater consumer market. As a new industry, but there is no doubt that need and traditional big factory, in the field of system innovation and micro increase market share, higher efficiency at lower cost solution highlight the advantage.
2, dare to eat crab: new transformation
Since this year, LED industry is an obvious trend of enterprises began to seek new development direction, is highly sensitive eyes from the price of product field of general lighting, began to focus shifted to some products with higher margins, transformation and other industries, commercial lighting in the industry rapidly, is the result of many enterprises transition to explore. Frequently on the photoelectric earlier belongs to the transformation of enterprises, through nearly two years results can be found, as frequently on the transformation to implement step by step, at the same time, in the past two years or has obtained the good effect, especially in most enterprises in the whole industry income not ZengLi predicament, frequently on the net to keep in a fairly good level, have to say that the new industry layout really quick results have been achieved.
3, so fishing: the full spectrum of LED
LED light in question repeated cycle in the questioned and denied, "blu-ray harm to people's physical, psychological and optic products such as a series of negative influence" "as long as they don't directly in the eye of LED light source, blu-ray little harm", similar opinion topic constantly. While walking in the front of phosphor enterprises launch high color full spectrum LED phosphors, optical quality of the light source of the end user needs. But the full spectrum of LED phosphors in recent ultraviolet light, blue green and ultrashort wave super red firing range and intensity of long wave is still insufficient, failed to completely eliminate blu-ray, price is also one of the universal obstacles at the same time, these are the full spectrum of LED optimization direction of the future. Even if not perfect, the trend of the full spectrum of LED is inevitable, because the lighting is not only to provide light to the human, still need to create a more comfortable, healthy light environment, even achieve intelligent interconnectivity.
