DIGITIMES Research study of the 2016 global Tablet season 2 (Tablet) market found, even if the Apple (Apple) product published 1 end of the season, is still difficult to recover the overall market off-season more light phenomena, including wi-fi consumption flat, flat and 2 in 1 Tablet QuanChu decline pattern of shipment, plus panel shortage of key components, such as the 2016 global Tablet market season 2 from the previous quarter decline 9.4%, years of decline in season 1, 13.2%, shipments of 40 million battle has faced.
Season 2 original expected 9.7 inches the Pro will lead to the apple shipment growth, but because of the product instead of the 12.85 -inch production effect more than expected, and the Air in the second quarter series shipment only 9.6 million units, 4% decline from the previous season. White card industry characterized by three camps in the most vulnerable, because again there are large IDH (Independent Design House) players exit morale, plus panel, memory and processor is out of stock also compounded shipments, white card providers season 2 shipments only 13.8 million units, to a record low.
The apple group main industry parity new products are launched in the second quarter, but the product difference, model number and price competitiveness is not as good as last year, weaken the overall strength of shipment, the apple industry season 2 shipments only 16.98 million units, 7.1% decline from the previous season. Among them, the Samsung (Samsung Electronics) remains the leading apple shipment, but a weak product layout to make the shipment season 1 reduced, Amazon (Amazon) to maintain a strong strength of season 1, shipment slightly beyond imagination, in second place.
Taiwan foundries, because of the device and the Surface recession shipments are from the previous season, Taiwan factory whole shipment again innovation base, season 2 only 13.52 million units. Among them, foxconn and compal ranks the first and second name, share for U.S. customer orders is relatively stable and up slightly.
