Keywords: mobile phone chips
As broadcom, Marvell, such as chip giant exit, mobile phone chip industry ushered in the oligopoly competition era, and intensified competition. Recently, qualcomm after Xiao dragon 820 successful flagship product, the news about next generation Xiao dragon 830 surfaced again; Mediatek is inspired by Helio series products only positive qualcomm dominant 4 g market; Spreadtrum communications is shouted out shipments of 600 million sets of 2016 tablets, 100 million LTE chip set of goals. In addition, the focus of market competition among the leading companies is also a shift from the previous "low-end rob city" in the "high-end competition", the battle over the product from "(internal) nuclear war" to the "advanced technology", etc.
In the high-end market competition
Qualcomm company's flagship product Xiao dragon 820 in 2016, has obtained the good result, has just been released in July 821 the new series of Xiao dragon, less than a month on the next generation Xiao dragon 830 news surfaced again. Allegedly Xiao dragon at the core of the code for among MSM 8998 830, will use samsung 10 nm process technology, and integrated the more advanced LTE network mediator, the descending rate of 1 GBPS in theory, the product could be officially launch in 2017.
Qualcomm continues to not only strengthen the flagship brand effect, spreadtrum communications in February of this year's MWC show officially launched after SC9860, has also been focused on the 64 LTE 8-core chips. Spreadtrum communications, chief executive of lilly swim said: "before you can see, spreadtrum products has been facing the low-end market, and now we will to power is in the high-end market."
Mediatek, according to a study in huaqiang electronic industry research institute director Steven pan weibo analysis, in the mainland China market in the second quarter of this year, mediatek chip shipments for the first time more than 4 g qualcomm. Thanks to mediatek Helio series of products, both in online and offline brand has achieved good results.
10 nm technology into a new hot spot
A couple of years ago, the most representative of intelligent mobile phone chips, is "the kernel". Many consumers are still fresh. But with the improvement of the performance of the processor, especially the research and development of mobile phone chips on the market at present the manufacturer's power is strong, pure "kernel" is hard to pull open the gap between each other, causing the kernel of the war has cooled.
Accordingly, recent mobile phone chip makers have become more intense competition for advanced manufacturing technology, advanced technology is becoming a smartphone chip manufacturers competing strength of position, after 14/16 nm node, 10 nanometers is become the focus of competition of the several giant next wave. On the one hand, the smartphone chip makers so actively adopt advanced technology, having the urgent need on the technology. Load spreadtrum vice President, said in an interview with reporters, generally different process technology will lead to a chip performance changes, process, per unit area can be integrated chip, the more chips will improve performance, also smaller chips process means to reduce power consumption. As the smartphone and the critical size of energy consumption, have low power and low power design technology and capability, will determine whether the products can be applied in the mobile device. The advanced technology is one of the important means to reduce the power consumption of the products, to reduce the size. Make high-end chip thinner save electricity, will help to improve the average price of mobile phone manufacturers products and competitiveness. Capacity is relatively tight, on the other hand, the advanced technology, the world has a 14/16 nano production capacity of wafer foundry enterprises only samsung and TSMC and Intel, 10 nm capacity is only is expected to open in 2017. Seize advanced capacity, will pull open the distance between rival. At the same time, it is also a very good propaganda.
Integrated manufacturers currently posted messages, mediatek Helio X30 processor chips will be in the first quarter of 2017, mass production by TSMC 10 nanometers; Qualcomm Xiao dragon 830 will be the use of samsung 10 nanometers; Samsung electronics Exynos 8995, also will use 10 nm T process.
The next wave will be 5 g
Grab the next wave of 5 g express, giant is mobile phone chips are the layout of the market in the future. Recently, Krakow, qualcomm CEO Steve morrow blog in the company vision, 5 g 3 g, 4 g connect people together, and 5 g will make all the objects. Mollen peskov said, qualcomm will use the prototype system to participate in the Pre - 5 g test, for 3 GPP 5 g New Radio (NR) can contribute to the standardization. And qualcomm China chairman Mr. Meng earlier in an interview with reporters, said: "high in the field of wireless, including OFDM technology, has many years experience. We have the ability to do the prototype build and test the end-to-end system, enables it to the test when the next generation communication systems, relative to other companies, early implementation ability. Through the accumulation of research and development, as well as in the past have qualcomm can quickly enter into the development of the 5 g. In China, we are the first to participate in China mobile 5 g joint innovation center of one of the enterprise."
Spreadtrum communications, global vice President, said a spreadtrum development will change the previous 5 g terminal chip lags behind the standards of practice, keep synchronous chip development and standards, in 2020, namely, spreadtrum will launch 5 g standard terminal chip. This point with other international mobile phone chip giant time synchronization. Spreadtrum communications director of strategic cooperation Wang Pengze said, now 5 g standard is being worked out, the key technology research and development and everyone is doing. Spreadtrum's strategy is to keep in the first camp. From the current international development, 5 g in 2018 likely to certain commercial.
Global smartphone chip market increasingly fierce competition, "oligarch competition" trend is very obvious. When can survive each had each year hundreds of millions of mobile phone chip giant star shipments, at the same time has a strong development capacity, the expression form of market competition and after is also different. If "would-be" period, the manufacturer's competition focus more focused on the low end the market, the collision of "oligarchs" is constantly in the high-end market. "Mobile phone chip manufacturers generally now attaches great importance to the high-end market, only high-end market, is likely to enjoy a higher profit." Gartner, a research director at ChengLingHai said.
