According to market mechanism Strategy Analytics, spreadtrum chip enterprises share of growth in the first quarter of this year China is as high as 45%, mediatek, an increase of 12%, 3.75 times of the former is the latter, another Chinese chip companies haisi share growth of 29%, is higher than mediatek.
SA refers to the first quarter of mediatek, spreadtrum, huawei haisi in mobile processor market share of 25.2%, 13.5% and 2.2% respectively, the first is to occupy more than forty percent share of qualcomm, but clearly mediatek and qualcomm's share of the gap is shrinking. Mediatek last year was 22.5%, 9.3%, 1.7% haisi spreadtrum.
Spreadtrum by itu competition before last year, in the global 3 g market constantly rob mediatek and qualcomm market, in the first quarter of last year more than success mediatek came second in the 3 g market share, also not too big gap between the share with qualcomm.
Last year, spreadtrum has become a supplier of samsung, for Tizen system of samsung mobile phone chips, shipments of 3 million, helping to boost the samsung market share in India; Earlier spreadtrum has a stake in India's biggest domestic brands micromax and become its chip suppliers.
Under the much effort for today's gratifying achievements, under the pressure of competition of spreadtrum, mediatek has had to cut prices to meet the challenges of spreadtrum. Mediatek while in the second quarter of this year hit a record quarterly revenue records, but at the same time it also reached a historical low, Maori visible spreadtrum bargain competition's impact on it.
In research and development, through digging mediatek and morningstar talent hunting in Taiwan (the two companies merged laid off many employees), more digging to mediatek boss Yuan Diwen before mobile phone chips, and set up the r&d department in Taiwan for Taiwan employees work for spreadtrum.
Currently spreadtrum have introduced 16 nm process SC9860 chip, the chip with mediatek present popular helio P10 architecture, but the technology is more advanced, mediatek forthcoming P10 successor P20, structure and manufacturing process like SC9860, but cannot support LTE Cat7 SC9860 support technology, it become mediatek weakness.
All so far mediatek chips fail to support LTE Cat7 technology, the requirements of China mobile phone enterprise support LTE Cat7 technology under the condition of domestic mobile phone are deprecated mediatek chips, especially to promote mediatek achievements high-growth OPPO and vivo also give up its chips and switch to qualcomm chip blow on it.
Spreadtrum with price, under the condition of competitive advantage such as technology, localization, in the second half will be better than in the first quarter results, further shorten the gap with mediatek, especially a large number of Taiwan's technology talents to join its technology research and development progress accelerated, and mediatek in baseband backward technology research and development, become a drag on the hardship in the development of it.