Grace wisdom pu semiconductor is the world's top ten semiconductor company, based in the Netherlands. In April 2016, Reuters reported, grace wisdom pu will be the Standard Products division to sell $2.75 billion to China's state-owned investment company built wide assets and private-equity firms Wise Road Capital.

The sale mainly is to help grace pu reduce the burden of debt, and better will be the manager focused on automotive electronics, Internet of things and opportunities in the field of secure payment.

A, pu bought freescale

In 10 months ago, RF Power department of pu's wide sell for $1.8 billion to build assets, the deal at the same time help grace wisdom bought freescale semiconductor cleared the way. Are selling RF Power department in order to appease regulators for grace of pu on the amplifier after combined with freescale market share reach the antitrust concerns the red line. Also keep the freescale technology stronger RF Power department.

(March 2015 to complete the purchase after acquisition of freescale), grace wisdom pu in product connection and data processing and control connection form the advantage, the company product advantage is: the micro controller, rf, sensor, wireless (NFC), simulation, power supply, MCU and communication processor, analog and power management, rf and wireless connection. These advantages products on the Internet of things, automotive electronics and security payments to pu advantage.

At the same time, grace wisdom pu patent number will reach 10000, bought freescale to a lot of patents.

Second, the wisdom PuYing charge

In the second quarter of 2016 earnings, according to achieve $2.37 billion in revenues, up 57% from a year earlier, rose 6%. High power mixed signal products business (HPMS) revenue of $2.01 billion, up 76% from a year earlier, rose about 5%, accounting for 86% of the total revenue; Standard product revenue of $303 million, down 6% year-on-year.

Three, standard products division drag PuYing charge

2015, standard product department revenue fell to $1.24 billion, according to the general accounting standards computation, the part of the business gross margin of 35%, well below the grace wisdom pu the level of the overall gross margin of 49%. Sign in the strategic deployment of pu and reduce the debt burden, grace wisdom pu sold this part of the business.

Grace wisdom pu standard products mainly include discrete device, low voltage power device to some of the old general logic products. Standard products division inside most of the products is not used in automotive or industrial domain, more in communications, consumer electronics and other fields.

Four, high performance mixed products division (HPMS)

In the second quarter of 2016, high power (HPMS) mixed signal products business revenue of $2.01 billion, up 76% year on year, rose about 5%, accounting for 86% of the total revenue. High performance hybrid products business includes all the products in addition to standard products business, freescale lines of business, basically all is included in the HPMS department consists of iot, automobile and medical care such as gross margin products market. Wealth small whales think HPMS will have extensive business in the future.

Before bought freescale (January 2015), well think pu for high-performance adjust product mix (HPMS) department, after the adjustment box makes er pu pay more attention to safety considerations.

The Internet of things

Grace wisdom pu acquisition after completion, freescale makes it had all the four elements of the Internet of things: intelligence, communications, sensors and safety. After the adjustment HPMS framework makes er pu pay more attention to the safety of the Internet of things. Combined with freescale in microprocessor (MCU) and digital network and the advantage of micro-electro-mechanical sensor, makes the new en pu have complete iot scheme.

Five, the first big automobile semiconductor manufacturers

The combination of grace wisdom, on the other hand, pu and freescale provide complete car semiconductor solutions, including car AMS, sensors, and in-car entertainment systems. Grace wisdom pu focus link interface and security ─ ─ the main application is connected directly exposed areas, while acquisitions to freescale's strength lies in the engine control and power transmission system. Before merger, freescale, ranked second in the microprocessor market, grace wisdom pu, 7 new grace of pu as no one can and the world's largest car semiconductor manufacturers.

Six, intelligent identification business

Grace wisdom pu intelligent identification of its three major product lines - security trading, security identification and tags and validation, and ranked first in the intelligent recognition market. NFC technology will promote the development of the intelligent recognition market. En pu is a near-field communication (NFC) chips solution leading companies. IPhone NFC chip which is by the grace of 6/6 + pu supply (apple, samsung and many smartphone makers are well of pu customers). Grace wisdom pu said, in addition to Pay Apple, Apple also wants to iPhone users can use the NFC chip Pay bus as well as electronic key card.

Single for the Chinese market, according to the people's bank of China, in the third quarter of 2015 a total of more than 4.5 billion mobile payment transactions, total transaction amount of RMB 18 trillion ($276 million), year-on-year growth of 253% and 253% respectively. As the future of China's urbanization continues to advance, the city bus system intelligent payment technology market will continue to expand. Grace wisdom pu predicts 2020, alone carrying NFC function shipments of smartphones will reach 2.2 billion units.

Seven, the valuation

Thanks to the second quarter of 2016 outstanding revenue as well as the strategic deployment of pu, buy rating analysts for the next 12 months. Bloomberg, an analyst at the third quarter of 2016 revenue increased to $2.44 billion.