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Samsung and apparent push VR chips and solutions War to the supply chain?
Time£º2016/8/18 16:54:01

Recently, the domestic VR enterprise IDEALENS in Beijing held a product launch, officially launched mobile VR all-in-one K2 and K2 Pro, and introduction of brand name "qi" in Chinese. It is important to note that in this conference, samsung electronics System LSI marketing VP BEN HUR many speech on the stage, and announced with VR reached cooperation.

In the conference, in addition to launch K2 and have the exact time to market, K2 Pro became the focus of media attention. This is because the K2 Pro carrying samsung top Exynos customised version 8890 VR processor, this is the first time samsung for VR all-in-one equipment custom processor, visible on both sides of the cooperation.

A customised version compared with the standard version improved GPU and CPU processor core frequency, reduced the number of CPU core, single task is more capable of graphics rendering, low power consumption at the same time. Concrete, Exynos customised version 8890 VR chip with Mali T880 12 core gpus, overall core frequency from 650 MHZ to 702 MHZ, enhanced graphics rendering capabilities. Moreover, Exynos customised version 8890 VR chip, the frequency of a large nuclear Big CPU core overclocking directly from the highest 2.3 GHz to 2.3 GHz, processing capacity of the single task was strengthened.

In addition, the frequency increased at the same time, in order to make power consumption is reduced, Exynos 8890 VR processors will be the original 4 + 4 small kernel architecture into 2 + 4 small kernel architecture, remove the two large nuclear, the single task for VR operation scene more products, the core number reduction will not bring much impact, on the contrary, cost, power consumption can be better controlled. Also do not need to bind rf chip, most current VR machine is for 3 g, 4 g Internet call function, so the 8890 VR version removes mobile baseband Model, further reducing power consumption and chip costs.

More importantly, samsung said it would to be a partner with rev. Depending on the VR based on VR Exynos chips Solution overall Solution. Samsung and rev. Depending on the cooperation in this step, may mean that VR for has started on the industrial chain.

For VR processor, BEN HUR, according to relative to the performance of the CPU, Exynos will focus on the research and development to promote the performance of GPU, we will keep this policy is expected in the next few years.

In the global mobile chip market, the big three are samsung, qualcomm, mediatek, market share is different, in addition to the mobile phone market demand for mobile chips into saturated norm, the future will also be able to control chip industry pattern of emerging markets, VR/AR industry the most potential. For samsung, strong manufacturer cooperation with a VR technology, and can provide the entire solution based on VR Exynos chips, ODM ways open VR market together, the future to further expansion of influence in the field of VR Exynos chip and shipments.

In this cooperation, samsung restart see, is a rich experience in research and development, have the whole r&d strength from software to hardware; Second, and according to the currently has nearly more than 200 patent applications, and most is accumulated on the optical technology, has the certain core technical barriers; Three is rev. Depending on the current ODM cooperation are open to the public, in addition to VR head show in AR and panoramic camera also has a layout.

From the point of the whole industry chain, the advent of the era of VR, the will of the entire supply chain upstream industry pattern. Samsung Exynos saw mobile VR step earlier this "gold mine", and developed in collaboration with rev. Depending on the depth of the VR Solution overall Solution. BEN HUR, samsung is even considering a new brand of Exynos VR.