In advanced image processing unit (GPU) market, has long been a superfine (AMD), and NVIDIA (NVIDIA) between the two companies in the world, gradually prevail NVIDIA has now achieved 77% market share, but the possibility of AMD are still looking to return, as the rise trend of virtual reality (VR), two male strive for is about to enter a new stage of GPU, NVIDIA has technology and capital advantage, and have a better product CP value of AMD, seems to be quite still unknown at present.
Motley Fool site analysis, to promote the VR devices industry, at present the biggest difficulties is the entry threshold is too high, consumers now light is a can let the VR devices running smoothly PC cost about $1000, not calculate Facebook's Oculus VR devices in Rift for $600, or a Vive HTC cooperation with steam for $800, this undoubtedly make VR devices are difficult to break into the general mainstream consumer mass market.
But with AMD and NVIDIA launched entry-level GPU products designed for VR, such problems also is expected to get a degree of improvement. Developed by AMD RX 480 with a 1.3 Ghz pulse velocity, equipped with 4 gb of memory, while NVIDIA GTX 1060 with a 1.5 Ghz pulse velocity, with 6 gb of memory, both price order at $200 and $250 respectively, estimates that allows VR devices for PC prices to about $700.
RX 480 with GTX 1060, however, which is able to win the battle for VR market again? According to the hardware performance test site PCEVA review earlier, in 3 dmark "Time Spy" DirectX 12 indexes in the test, the performance of the GTX 1060 score is 6 ~ 7% higher than RX 480, but the test result is not good for NVIDIA, because many consumers may not be more than willing to pay 25% of the cost, only to be able to display card efficiency is increased by 7%.
Even so, AMD is not able to rest easy, because NVIDIA still holds an advantage in other aspects. First, NVIDIA in the past ten years, the growth of a large part of with the consumers for its GeForce brand loyalty, which means the consumer was willing to accept the NVIDIA product relatively high prices, this is from the financial ratios of two companies will also be able to see the difference.
NVIDIA in the latest quarter gross margin is as high as 57.5%, relative to AMD is only 32%, so the NVIDIA have more capital than AMD can launch a price war to seize market share.
Second, NVIDIA has long been able to lead AMD to develop more advanced technology, and relatively low power consumption chip architecture, as to AMD has always been accustomed to the pursuit of faster speed of arteries and veins, but often also make the product easy to overheat problem.
Are such differences, it is because NVIDIA GPU is a focus on the development of IC design company, so the research and development of all resources can be concentrated, not like AMD in addition to the development of GPU, still need to put a lot of manpower and capital to compete with Intel (Intel) in the CPU market.
Comprehensive the above analysis, in VR GPU pair of market competition, the NNVIDIA obviously on the brand, technology and capital has the absolute advantage, but AMD borrow by providing lower prices, in performance does not differ too much product, should be can still get to those who seek the CP values of consumers, not completely in disadvantage in the market.
