Nintendo authorized by Japan, the United States Niantic development operation of Pokemon Go (elf treasure can dream Go) since it was introduced in July, as the available around the time different, successively in different countries around the world boom, now this baby boom, also spread to Taiwan. Mobile game tens of thousands of species, the speed of innovation is also quite fast, Pokemon Go exactly how long it can occupy the player's heart became the market focus.

Popular mobile game is different from the past, such as Candy Crush Saga launch downloads is not high, published a few months after rushed to the peak, and marketing agency Survey Monkey Survey, Pokemon Go on July 7th the iOS, Android platform on the first day, in the United States the highest peak of downloads, two weeks after the U.S. stores, downloads, user daily activity is gradually decline, according to people cool the heat quickly.

Survey Monkey another statistic, this mobile game usage peaked in July 14, the day more than 25 million users, since then, users start shrinking every day to play games, to rest on July 20, 22 million to 22.5 million.

Taiwan company wei jing says Xu Shuqi, general manager of digital game, a successful mobile game in addition to the IP rights of (material) content of addictive, the game content is to attract players, marketing strategy to enter, how to attract more players to improve players gelling degrees, are important factors.

Xu Shuqi said that many game company in Taiwan, many belong to fragmentation, for players to use your spare time to play, Pokemon Go need players invest for a long time in searching for the baby, while quickly set off a craze, relative, also easy to cause the player fatigue, heat can last long, rely on Pokemon Go subsequent revision, if they can continue to create more interesting content to the players.

Xu Shuqi said, the game using AR technology, successfully established a business model, has become a direction of the wind the ball game industry.