Today's much screen time, smart phones become everyone's pocket dictionary, watching TV, people used to pick up the phone at any time inquire details information, as the "I want to know" become the norm of behavior, the B2B startups boomApp seeing this, launched has augmented reality (AR) function of image recognition software, strengthening Online (Online to Offline; O2O) sales model, to become brands marketing tool.

ZDNet reported that boomApp patent image recognition browser or application technology can change the traditional image into AR, refers to the brands can be directly to the online content, television advertising links to a specific user just use their phones to scan the moment see dynamic movie on TV, can see more on the mobile phone brands provide multimedia content and marketing, and search time within five seconds.

Users will be imported to online for more product information, or buy, ask for samples, for further or competition, and so on, brands can also more and more consumer insight report through this way, increase the intensity of interaction with customers. After reports that boomApp completed the first round of fundraising, have been listed at the end of 2015.

The past have tested AR technology related to television viewers, such as in 2011, the British supermarket chain, Waitrose use Blippar AR application (App) Christmas activities, but consumers to accept and use of this technique is still slow.

Intelligent mobile phone users will reach 477000 people, 2017 for brands, to help users find the content they want more and more important. BoomApp executive and Joao da Maia Jorge co-founder said, dynamic images are the future of O2O, now of the ecological system, like the iPhone come out in front of the intelligent mobile phone market, opportunity just emerging.