Beijing, July 26 (Reuters) recently, the market research firm in yi kang release data, June performance decline in overall color television market, fell 15.39% year on year. Depth of color TV industry integration, the domestic high-end consumption grow, headed by hisense, TCL, homebred brand continuously for foreign brand share, occupy the market.

Adjust volume of depth Domestic consumption grow

Low-end products small size shrinking, high-end domestic growth, this is since this year the volume of trade adjustment trend. However, represent the future trend and domestic color TV market is present a contrarian growth. 55, 75 inches and 80 inches and 80 inches above domestic product consumption, increased 56.17% year on year, 127.89%, 189.66%, 81.91%. This is market consumption pattern change, of course, is also a product supply side in the direction of reform.

Korea is a high-end market declines Homebred brand is increasingly strong

In recent years, hisense, such as domestic home appliance conveniently fill a success, with independent innovation of display technology and the increasingly strong brand awareness, expand the high-end market share.

55 inches or more domestic consumption to become mainstream TV consumption. At the same time, the depth of the television industry integration and brand competition, the hardware and the content of double standards have been improved. Consumers are more willing to choose home appliance brand with quality and technology of mouth, which greatly reduces the purchase decision time, just because of the euro to sponsor the return of the "honor" hisense TV as a worthy of the name "China brand" become the preferred.

According to yi kang June data statistics, hisense color TV sales market share of 18.67%, the industry first. This is the thirteenth year in a row, hisense share first.

Data show that hisense performance in 55 inch size and above all, in 55 inch gold size section of the first, in 65, 75 inches size are in the top three. The gap between hisense and domestic friends business also gradually opened in domestic products.

Three of the world's hisense TV stand firm, also in the active layout for the future

On July 10, hisense released in France announced that the world's first super short focal 4 k laser TV, cause the shock again. According to yi kang, according to data from the latest two weeks in hisense laser television have accounted for more than 85 inches over 49.64% market share, domestic market success beyond the samsung industry first.