Dispatch of sina science and technology Beijing time on July 27, news in the afternoon, according to the finance and economics website Quartz report, apple's development in China took to the crossroads in earlier this year, at that time in China's revenue decline for the first time - fell 26%, to $12.5 billion. While just released third-quarter results revealed the result of the more shocking: China has no longer is apple's second-largest market.

Second quarter 2015, greater China than Europe, as apple's second-largest market, the region was for apple contributed $16.8 billion in revenue. Before the latest results, greater China has been firmly in the second. But the latest results showed that the company's fiscal second quarter fell 33%, to $8.8 billion, while the europeans to retake the second quarterly revenue of $9.6 billion.

Revenue data is not the only factor to the development of the apple in China. In late April, apple suspended iBooks and iTunes movie store service in China. In June, in shenzhen, hk v. apple iPhone infringement verdict, local court ordered apple can not continue selling the iPhone 6 and 6 Plus in Beijing.

Admittedly, books and a film store in apple's total revenue accounted for very small. "In the business operation of a few months, the total revenue is less than $1 million." Apple CEO Tim Cook (Tim Cook) in the investor conference call, he said, adding that apple wants to provide books and movies to China again. At the same time, Beijing court ban also delay the execution because of apple's appeal, while the iPhone 6 phones are still sold in China.

For apple, more concern is China's macro trends: the smartphone market has close to saturation, but the company of other hardware products attempt was not successful, and should have broad shoulders services business is in China face difficulties.

But cook is still concern about the Chinese market. "We must be crazy now innovation, for the user to provide the best smartphone." He said on a conference call, "as long as we do well in this respect, this is inevitable - I believe we can get excellent performance in China."