Dispatch of sina science and technology Beijing time on July 27, news in the morning, apple has just released the 2016 third fiscal quarter, and the stock rose in after-hours trading. Although the results successfully beat analysts' expectations, but the company in the sales of the iPhone, apple and Mac or less than the same period last year. Obviously the era of apple product sales across the growth has come to an end.
Specific terms, the iPhone sales in the third quarter of 40.4 million units, 47.5 million units last year fell 15%. Mac sales have fallen from 4.8 million to 4.3 million, a 10.5% drop. Despite the Pro escalated sharply, but the sales have fallen from 10.9 million to 10 million, a 8.3% drop.
Surprisingly, apple's overall gross margin also shrank from 39.7% to 39.7%. The most likely reason is that the iPhone SE the launch of the lower the overall gross margin. Sold at lower prices the same as the iPhone 6 s configuration the small screen of mobile phones, will surely hurt margins.
It is the exception, although our sales volume is reduced, but sales have increased. 9.7 inches and 12.9 inches of the Pro price are higher than last year the Air 2.
Apple, however, hope the outside world will change a perspective to look at it. The company has repeatedly stressed in the press release their services. Apple Music, App Store, Apple Pay and ripped began to create a lot of revenue.
"Our service rose 19% year-on-year, the App Store sales hit a record high, and installed base also continues to grow, trading customer record." Apple's CFO Luca mads trey (Luca Maestri) wrote in a press release.
Apple CEO Tim Cook (Tim Cook) on the earnings call even said: "we (services) the size of the next year is expected to reach the standard of the fortune 100."
Apple in the third quarter alone implementation services revenue of $6 billion, up 19% from a year earlier. Apple advertises itself as a few months ago is a service company, but the company's service is not new-it. Mac, MobileMe, up to... ITunes, Apple Music, App Store and Maps... Apple has already is a service company. Apple's service is not too big luminescent spot, but the company is heavily invested to a variety of services, including the Apple Music after just a year of release version, and adjust to the Apple Store expansion.
Apple has invested a lot of research and development funds. But what is unable to determine what on earth are the company research and development products. So services not only transfer the apple revenue to the attention of people, also cover up to a certain extent of high development costs.
