Beijing commercial daily news (reporter Kit Shi Fei), according to IDC's latest report in the second quarter of this year, the global intelligent watches shipments only 3.5 million yuan, 32% less than the same period of last year's $5.1 million. The personage inside course of study points out that the smart watch market is not mature, product availability and unique features, these reasons led to the shipments fell sharply.
Specifically, Apple Apple smart Watch Watch second-quarter output fell 55%, only 1.6 million pieces. IDC report, apple shipments fell sharply is the main factor of intelligent watch market fell. This launch soon appear a sharp fall in the number of sales, is rare in the previous apple products. So far, apple has never published watch sales; Apple, on the other hand, planning to launch a new product, the fall of 2016 affected consumers are buying fewer older Apple Watch.
Even shipments plunged, apple watches accounted for nearly half of the market share, other manufacturers shipped with apple has about $1 million.
Samsung's market share rose from 7% to 16%, compared with 200000 pieces of shipments. IDC believes that samsung smart watch sales growth is mainly due to the company to consolidate the operators of distribution channels in the United States, Gear series is one of the most popular samsung S2 smart watches products.
Is lenovo ranks third in the global market, the brand's market share has increased by 6% (from 3% to 3%), compared with 100000 pieces of shipments. LG's share rose from 4% to 8%, grew shipments of more than 100000, ranking fourth. It is understood that LG is the first for Android Wear smart watches to join manufacturers of LTE network connections, will be released later this year the Android Wear 2.0 own LTE. The fifth is Garmin, growth at around 25%. The personage inside course of study, according to the analysis for the majority of consumers, the smart watch is not as smart phones, practicality is not strong, is an optional equipment. Smart watch some function of intelligent mobile phone also has, consumers have no essential needs, this led to the development of intelligent watch market limitations.
In addition, smart watches are wearable devices, a large market has not yet mature, shipments and relatively unstable. Especially intelligent terminal consumption are the most active of the Chinese market, in addition to lenovo's purchase of MOTOROLA series smart watches, local Chinese manufacturers in this field, this has to do with a strong rise in contrast to the native smartphone manufacturers. However, IDC predicts that global intelligent watch market by the year 2017 will be a rebound, because after the fourth quarter of this year, apple watches the second generation will sale, is likely to lead the market as a whole. According to have the news, Apple's upcoming Apple will Watch 2 upgrade hardware configuration, the product will be thinner than the previous generation products 20% - 40%.
